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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Toys and Games in Spain

2011 marked the second consecutive year when practically all of the product categories experienced a decline in value and only two categories registered positive growth. In comparison to the previous year, 2011 performance evidently endured the ...

Dec 2012 | US$1,100| Add to cart | View details

Country Report

Imaging Devices in Spain

The incredible consumer adoption of smartphones at the end of the review period, with volume increases in 2010 and 2011 of 104% and 44% respectively, led to a decline in sales of digital cameras and camcorders. Smartphones are much more complete ...

Nov 2012 | US$900| Add to cart | View details

Country Report

In-Car Entertainment in Spain

The in-car entertainment category was hard-hit by the economic crisis in 2011, as the economic situation not only failed to improve, but in fact worsened. As a consequence the year saw a historic low in vehicle registrations, showing a 16% drop in ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Consumer Electronics in Spain

The Spanish economic situation has had a severe impact on consumers’ discretionary income, with a knock-on effect on consumer electronics. Consumers are becoming extremely cautious when it comes to spending due to rising unemployment (more than 22% ...

Nov 2012 | US$1,900| Add to cart | View details

Country Report

Televisions and Projectors in Spain

2011 saw a heavy constraint in sales of decoders due to saturation, the end of the Football World Cup and of the shift from analogue to digital technology. However, the most important factor contributing to the sharply drop was the economic crisis. ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Video Players in Spain

The BD players category consolidated its position as the main player in 2011. Spaniards increasingly appreciate the advantages of switching to HD, and the fact that the average price of this category kept falling at the end of the review period. In ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Computers and Peripherals in Spain

2011 was the year of unstoppable tablet sales and the confirmation that the popularity of netbooks is starting to wane. In addition, 2011 saw a new computing paradigm, in which, for example, cloud computing and social networks offer value added ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Home Audio and Cinema in Spain

Home audio and cinema proved a failure as the category did not respond to new consumer habits. However, home cinemas and speaker systems, and particularly digital media player docks, are expected to boost this category. Sales of digital media player ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Portable Players in Spain

In 2011 the portable media players category saw the entrance of e-readers, which until 2010 were not particularly popular in the Spanish market due to the absence of important Spanish-language publishing companies. However, in 2011 Editorial Planeta ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Mobile Phones in Spain

In 2011 smartphones became the new “must-have” item among portable electronic appliances. Despite their success sales of mobile phones dropped by 8% in 2011 due to the economic crisis, and the end of the government support for mobile phones ...

Nov 2012 | US$900| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Who Goes Where

Dec 2011

Statistical Reference Handbook