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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Deodorants in Spain

As in beauty and personal care overall, the economic crisis played an important role in the performance of deodorants in 2011. Deodorants sales in Spain declined by 2% in current value terms in 2011. Spaniards are carefully considering their ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Spain

Two trends are negatively affecting sales of depilatories in Spain. First, there is growing interest among both Spanish men and women for definitive hair removal treatments. Over the review period and as a consequence of growing demand for hair ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Spain

In 2011, the demand for low-cost products continued to grow. As such, some of the demand for premium fragrances shifted towards mass fragrances. Moreover, companies are expected to continue boosting promotions on their products to reach consumers. ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Spain

The economic situation in Spain continued to affect sales of hair products. The stagnation of the economy at the end of 2011, and growth in unemployment resulted in a drop in consumers’ disposable incomes. Spaniards are being more careful about when ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Spain

In 2011, the male orientated magazine Men’s Health carried out a study to find out Spanish men’s main beauty concerns – Estudio de Cosmética y Cuidado Personal Masculino 2011. According to the findings Spanish men care about their image and the parts...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Spain

A study carried out in 2011 by the Spanish Consumer Association (OCU) showed that Spaniards do not follow a proper oral hygiene routine. Around 38% of Spaniards do not brush their teeth twice a day and 49% claim they have never used dental floss. ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Spain

In the last quarter of 2011 the Spanish economy recorded a negative growth rate. The poor economic situation limited the performance of beauty and personal care with sales recording a negative current value growth in 2011. A meagre economic recovery...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Spain

With 5.2 million unemployed Spaniards – equivalent to 23% of the active population – and both governments in power in 2011 trying to cut the public deficit via tax increases, Spanish disposable incomes dropped. As a result Spaniards are shifting from...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Spain

In 2011, major distribution chains increased their private label offerings due to increasing demand. For example, Mercadona offers its own range of beauty and care products in its stores, which account for 80% of the products offered by the company. ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Spain

In 2011, sun protection was the best performer, up 1% in current value terms. Regardless of the economic situation consumers consider sun protection products essential. In addition, the Spanish coast and the Canary and Balearic Islands saw an ...

Oct 2012 | US$900| Add to cart | View details ›

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