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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Baby and Child-Specific Products in Spain

Spanish women are having children later. According to the INE, Spanish women have their first child at the age of 32, and on average have one child per woman. This has seriously limited the expansion of baby and child-specific products in Spain. At ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Bath and Shower in Spain

No significant changes took place in bath and shower in 2011. Much in line with the previous year the adverse economic conditions and the uncertainty around the new government’s economic policies shaped sales in 2011. As basic necessities, bath and ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Fresh Food in Spain

Spaniards diminished their consumption of fresh food in 2011, for the second consecutive year, driven by sharp deterioration of economic conditions and rampant unemployment, which hit 24% of Spanish workforce.

Sep 2012 | US$1,100| Add to cart | View details

Country Report

Dishwashing in Spain

Dishwashing continued to witness a move amongst consumers from hand dishwashing to automatic dishwashing, driven by the rising penetration of dishwashers in Spanish homes. The economic crisis was a factor which slowed down the growth in sales of ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Spain

The proliferation of flying insects during summer 2011 was the factor which had the biggest impact on home insecticides, which is a seasonal category. The extraordinary rains registered in spring 2011 favoured the unusually high reproduction of ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Spain

In 2011 laundry care followed a pattern which took place continuously for the last few years within laundry detergents, which was the move of consumers from powder to liquid detergents. The growing consumer preference for liquid detergents is driven...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Care in Spain

For another consecutive year, the performance of the home care market was strongly affected by the continuation of the economic recession in Spain, which is far from seeing light at the end of the tunnel. GDP in Spain in 2011 showed rather a flat ...

Sep 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Spain

Polishes suffered a decline in sales for another consecutive year in 2011, as a result of the overall reduction in use of this product. The number of consumers who utilise polish is shrinking every year, due to the fact that the younger generation in...

Sep 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Spain

In 2011, consumers’ purchasing habits continued to be strongly affected by the effects of the economic crisis, which did not ease off, but in fact intensified. Consumers gave priority to price in their weekly purchases in order to make better use of ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Spain

The economic crisis continued to be the main factor influencing toilet care in 2011. The lower purchasing power of Spanish consumers generated very specific habits in relation to the consumption of cleaning products: less quantity and diversity, and ...

Sep 2012 | US$900| Add to cart | View details

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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Who Goes Where

Dec 2011

Statistical Reference Handbook