As conditions like presbyopia and myopia become more common in Poland due to population ageing and excessive screen time, overall demand for spectacles should rise throughout the forecast period. However, growth in total volume sales looks set to be relatively modest and slow steadily towards 2028.
Together with increased health-consciousness in the wake of COVID-19, industry-funded initiatives like the Great Eye Examination and Eyesight OK campaigns are making Poles more mindful of the importance of going for regular eye check-ups and taking steps to address vision problems. This will help to ensure demand for higher-end spectacle lenses with advanced technologies remains strong over the forecast period despite the rising cost of living.
While optical goods stores will remain dominant, e-commerce should continue to gradually gain ground in terms of spectacles distribution in Poland over the forecast period. Changes resulting from the pandemic have recently helped to strengthen the penetration of this channel in the category, in that many consumers have developed a greater appreciation for the convenience, variety and potential for better price deals afforded by online shopping, while manufacturers and store-based specialist retailers have been compelled to increase investment in digital sales and marketing strategies.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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