Over the forecast period, retail value growth is not set to be impacted by inflation, as many Romanians will be driven to purchase good quality spectacles that they do not need to replace every year. As such, the landscape is expected to record positive growth.
Social media will play an important role in the performance of spectacles. Eyewear companies have started collaborating with influencers to have a higher reach.
Spectacles in Romania is characterised by significant fragmentation, with small players accounting for a quarter of all value sales at the end of the review period. This situation can be explained by the presence of many products from minor brands or from competitors that are not branded at all, many of which are of Chinese or Southeast Asian origin.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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