Demand for spectacles in Thailand has recovered, prompting many brands to implement celebrity endorsements as a marketing strategy to attract a wider audience. Image and identity of a brand have a significant impact on consumer awareness and value, leading to increased sales and adoption.
The rising demand for spectacles, fuelled by the accelerated population with eye conditions, presents an opportunity for players and retailers to provide appropriate eyewear education to a wider range of consumers. Educating consumers on the benefits of different types of spectacle lenses can facilitate demand and encourage consumption from a growing population with eye health issues.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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