Spirits market research

Euromonitor has the world’s most comprehensive research on the spirits category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the spirits market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spirits market research answer questions such as:

What is the market size of spirits?
What are the major brands in spirits?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs. standard vs. economy brands compete for sales?
What are the key flavours in vodka?

Filter Results

Total: (98)

Country Report

Spirits in Serbia

After three years of decline (2008, 2009 and 2010), spirits is showing the first signs of recovery. Although sales in most areas continued to decline in 2011, overall total volume and total current value sales increased by 1% and 9% respectively as a...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Italy

In 2011, the continuing weakness of the economy encouraged people to rationalise their expenditure, and spirits has been one of the most affected categories within FMCG. Tighter drink-driving restrictions and the desire for a healthier lifestyle ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Chile

Pisco continued to perform poorly, with fractionally negative growth in volume sales. Pisco has traditionally been the most popular spirit in the country. However, it is losing ground as consumers show a growing interest in consuming other types of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Japan

Spirits demonstrated a volume decline of 1% to just over one million litres in 2011. Shochu, which is the largest category in spirits, continued to contract due to economy brands being priced higher and authentic brands facing further natural ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Canada

After a somewhat difficult 2010, not least due to changes in taxes and drunk-driving laws as well as slow economic recovery, the spirits sales in Canada showed signs of recovery in 2011. Total volume of sales saw positive growth to reach a total of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Costa Rica

In spite of the recent economic downturn locals continued looking for added-value products when it came to spirits, which has consolidated vodka and whiskies as the most dynamic products in sales terms over the last five years, a trend that is ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Brazil

Spirits registered a decline of 2% in total volume terms in 2011. This was mostly due to decreased sales of cachaça – a traditional spirit in Brazil, which accounted for 82% in total spirits’ volume in the country at the end of the review period. ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in New Zealand

Total volume sales of spirits decreased by less than 1% during 2011 to reach 10 million litres. On-trade sales continued to decline, however at a slower rate than the previous year. Consequently on-trade volume sales growth was negative at 1%, as ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Georgia

Sales of spirits (in total volume terms) are composed largely of vodka with an 83% share in 2011. Vodka is therefore the driving force of the entire category. On the other hand, given the economic state of Georgia, mass consumption is orientated ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Colombia

Colombian licoreras have been working towards the development of high quality products, in order to compete with imported spirits. As part of the strategy to gain recognition, companies have been participating in international contests like Monde ...

Jan 2012 | $900| Add to cart | View details ›