Euromonitor International publishes the world's most comprehensive market research on the spirits industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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City Market Report

Alcoholic Drinks in Bangalore

Jul 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

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Country Report

Spirits in the United Kingdom

Jul 2017

Spirits was the only category in alcoholic drinks in the UK to record volume growth above 0.1% in 2016. There are several key factors that have contributed to this development. Firstly, there has been a clear shift from mid-priced to premium and ...

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Country Report

Spirits in Tunisia

Jul 2017

The opening of new lounges in cities in Tunisia had an important impact on the habits of consumers, who showed a strong taste for spirit-based cocktails by brands like Cuba Libre, Pina Colada and Mojito....

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Country Report

Spirits in Russia

Jul 2017

In 2016, vodka’s total volume sales stagnated after a 4-year decline, mainly due to the reduction of vodka’s illegal sales. The obligatory full introduction of EGAIS - the wholesale and retail system of automated control and accounting of alcoholic ...

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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jul 2017

In 2016 the global alcoholic drinks market remained in negative territory for a second year running and following hot on the hills of its first slump in more than a decade back in 2015. Nevertheless, a largely flatlining top line volume growth and a ...

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Country Report

Spirits in Bulgaria

Jul 2017

Whiskies has emerged strongly as a favourite among Bulgarian consumers in recent years, although sales in the category are strongly seasonal. Sales of whiskies start growing during October and November, reaching their peak during the holiday season ...

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Country Report

Spirits in Venezuela

Jun 2017

Lower foreign exchange allocation in 2016 saw a drop in the availability of imported spirits and in turn domestic offerings continued to gain ground. Categories which mostly consist of imported products such as brandy and cognac, other blended Scotch...

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Country Report

Spirits in Indonesia

Jun 2017

Spirits became more stable in 2016 than in 2015. The negative growth is due to declining sales of local spirits. Nonetheless, international spirits recorded healthy growth in 2016 because of increasing disposable income and growing middle-class ...

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Country Report

Spirits in Bolivia

Jun 2017

During 2016 the Bolivian government raised taxes on alcoholic drinks. This measure has affected the development of import companies which have been forced to reduce their profit margins in order to not raise their prices for consumers....

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Country Report

Spirits in Argentina

Jun 2017

Liqueurs is the largest category within spirits, accounting for 74% of overall volume sales of spirits in 2016. This is due to Argentineans’ heavy consumption of bitters. Recently this was attributed to the popularity of the Campari brand, which ...

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Country Report

Spirits in Colombia

Jun 2017

Other blended Scotch whisky continued to hold the largest total volume share of 90% within whiskies, but did not observe great dynamism during the review period. Instead, other smaller categories such as single malt Scotch whisky, Irish whiskey and ...

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Country Report

Spirits in Slovenia

Jun 2017

2016 saw a marginal increase in growth and signs of stabilisation that ended the steady decline of the review period. This was mainly supported by improving economic indicators, increasing consumer confidence and development of both on- and off-trade...

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Country Report

Spirits in Germany

Jun 2017

The spirits category continued to show a mixed picture, but declined overall in total volume terms in 2016, as the general consumer trend is towards drinking less alcohol. At the same time, consumers are increasingly demanding premium and ...

US$990
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Country Report

Spirits in Uruguay

Jun 2017

In late 2016, ANCAP, the state-owned oil, alcohol and Portland cement company, and parent of CABA, announced that it had started a streamlining process to reduce and eventually stem endemic, massive losses. One of the measures calls for the merger of...

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Country Report

Spirits in Spain

Jun 2017

Spirits in Spain managed to record positive growth during 2016 after more than a decade of steady sales declines in volume terms. The climate of economic consolidation and growth in consumer demand were the main reasons for the end of the negative ...

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Country Report

Spirits in Guatemala

Jun 2017

Spirits is beginning to recuperate from the beer price war that has deeply affected it. The low prices of beer have had a negative impact on spirits, since consumers have begun to switch from drinking spirits to drinking beer. However, prices have ...

US$990
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Country Report

Spirits in Austria

Jun 2017

Spirits was strongly influenced by a general consumer tendency to try to avoid alcoholic drinks in 2016. Whilst some consumers mostly avoided alcoholic drinks, and consumed them only on special occasions such as annual public or private celebrations,...

US$990
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Country Report

Spirits in Ecuador

Jun 2017

Spirits in Ecuador has been strongly affected by tariff surcharges on imports and ICE tax, which applies to imported and local products. In response to the earthquake in April 2016, the government introduced a number of measures, including an ...

US$990
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Country Report

Spirits in Peru

Jun 2017

Like other alcoholic drinks, premiumisation was the main trend within spirits in Peru in 2016. Increasing purchasing power and rising disposable incomes promoted the upgrading of consumer consumption to products within the same category, or other ...

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Country Report

Spirits in the Netherlands

Jun 2017

During the review period, spirits went through some ups and many downs. In 2016, the category managed to achieve growth again. There are some major categories within spirits that suffer from maturity and that are still lose volume sales. However, ...

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