Spirits

Market research on the spirits industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Spirits in Kenya

Jun 2018

There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsible drinking. Also, urban areas are characterised ...

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Spirits in Uzbekistan

Jun 2018

Vodka is the most popular alcoholic drink in Uzbekistan. It accounts for a third of the total volume sales of alcoholic drinks and nearly 100% of spirits. A wide assortment of vodka is available in Uzbekistan. Many new vodka brands appear and ...

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Spirits in Poland

Jun 2018

Each year, the number of affluent Poles is growing. This is reflected in their chosen products and that price is no longer the main driver for these consumers. As whiskies was always treated as an attribute of a wealthy lifestyle, it continues to ...

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Spirits in South Africa

Jun 2018

Craft spirits are expected to gain momentum (albeit from a low base) during the forecast period, as local manufacturers expand their portfolios to attract a smaller niche. The trend will boost opportunities in categories like tequila, with ...

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Spirits in Macedonia

Jun 2018

In 2017, growth of spirits was impeded by the continued consumer shift towards beer, particularly in the off-trade. In terms of on-trade sales of spirits, the consumer shift was more relevant between the various types of spirits. Bitters, followed by...

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Spirits in Slovenia

Jun 2018

Like most alcoholic drink areas, spirits is recovering, following a long period of decline, with volume sales rising marginally in 2017. The improving economy has lowered unemployment, increased disposable incomes and boosted consumer confidence, ...

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Spirits in Norway

Jun 2018

Spirits recorded an uneven performance in 2017 with dynamic growth of emerging categories offset by large spirits categories. Helped by growing popularity of craft spirits, 2017 recorded a dynamic performance for premium gin and a positive ...

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Spirits in Cameroon

Jun 2018

Spirits saw reasonable growth over 2017 thanks to a good, albeit small, base of higher-income consumers. Club-goers, business people, expatriates and upper-income people generally drink spirits, particularly whiskies, at home and when going out on ...

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Spirits in the Czech Republic

Jun 2018

Total volume sales of spirits in the Czech Republic decreased slightly during 2017, while total current value sales increased. Czechs remain careful about the quality and origin of spirits, favouring well-established local products with a good ...

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Spirits in Latvia

Jun 2018

During 2017 there were observable trends that will affect the entire forecast period, in view of how consumers chose to spend their additional free income. In line with their increasing spending power, consumers were moving between spirits segments, ...

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Spirits in New Zealand

Jun 2018

With New Zealand well and truly embracing the craft beer revolution, spirits has emerged as the next big growth category for the craft movement in alcoholic drinks. Local distilleries, having recognised the burgeoning craft spirits scene ...

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Spirits in Bolivia

Jun 2018

Singani is the traditional Bolivian grape distillate and one of the most culturally rooted drinks. Its consumption was traditionally associated with adults and older consumers. However, singani producers have invested resources to change the consumer...

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Spirits in Venezuela

Jun 2018

Spirits saw an important increase in 2017 after the major shock in 2016, which was due to a significant fall in the supply of imported products. Brandy and cognac, liqueurs, tequila (and mezcal) and whiskies saw steep declines in total volume sales ...

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Spirits in Vietnam

Jun 2018

In 2017, spirits remained a small and insignificant category compared to beer, largely since consumers perceived spirits to be more harmful to health than beer. As such, the consumer base for spirits was smaller than that for beer. Generally, there ...

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Spirits in Slovakia

Jun 2018

Rising purchasing power among consumers is leading to greater demand for higher-priced imported alcoholic products, which significantly affected the performance of spirits in 2017. Whiskies, rum and brandy were the most influenced by this trend, ...

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Spirits in Taiwan

Jun 2018

Spirits, particularly long-established ones such as brandy, cognac and whiskies, are generally associated with older and wealthy male consumers. However, with an ageing population and increased spending power of young adults, many players are ...

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Spirits in Ukraine

Jun 2018

Spirits registered a single-digit fall in total volume sales in 2017, mainly due to declining demand within vodka, which dominates sales. Increased excise tax dampened sales, especially within vodka and brandy. The excise tax per litre of pure ...

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Spirits in Uruguay

Jun 2018

Contrary to what has been seen in other countries, whiskies has remained the preferred choice within spirits for Uruguayan consumers for more than 20 years, and without much possibility of growth for other categories within spirits. Traditionally, ...

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Strategy Briefing

Strategy Briefing

Craft Spirits: Distilling the Facts Behind the Buzz

Jun 2018

Craft spirits are becoming increasingly widespread across a range of markets as interest for artisanal products grows in the wake of shifting lifestyle trends. But just how big is the craft spirits market? And what are the challenges facing craft ...

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Spirits in Hong Kong, China

Jun 2018

The total volume growth in spirits in 2017 was similar to the review period CAGR. The strong performance of whiskies contributed to growth, with single malt Scotch whisky seeing the most dynamic performance, as it demonstrates luxury and status. This...

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