Spirits market research

Euromonitor has the world’s most comprehensive research on the spirits category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the spirits market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spirits market research answer questions such as:

What is the market size of spirits?
What are the major brands in spirits?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs. standard vs. economy brands compete for sales?
What are the key flavours in vodka?

Filter Results

Total: (98)

Country Report

Spirits in Cameroon

In 2011, major domestic spirits producers continued to introduce smaller pack sizes that cost less than CFAF150. Distribution of these smaller pack sizes was increased in on-trade channels, with some companies using mobile sales vehicles to visit ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Kazakhstan

In 2011 consumers’ incomes started to become more stable and increase as a result of economic growth in the country. Consequently they started to purchase more expensive spirits, with vodka remaining the key category, whereas during the economic ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

William Grant & Sons in Alcoholic Drinks

Despite being only ranked as the world’s 36th biggest spirits company with only less than 1% of volumes, William Grant has proved to be one of the most dynamic and successful spirits companies posting above average volume growth since 2006 The ...

Feb 2012 | $525| Add to cart | View details ›

Country Report

Spirits in Kenya

Volume growth of spirits remained low in light of the heavy taxation burden in 2011. This was a direct result of price hikes on spirits from the last quarter of 2009, which forced lower-income drinkers to turn to illegally-distilled products instead....

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Hungary

Sales of local fruit-based distilled pálinka achieved outstanding growth in 2011, unlike many other spirits. This Hungarian speciality is more and more popular among domestic consumers. Over the past six to eight years, pálinka consumption in Hungary...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Slovakia

Spirits’ consumption has a long tradition in Slovakia, which is reflected in the variability of the category. There are many products and manufacturers present responding to the needs of various consumers groups and their expectations. As trade ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Romania

Spirits total volume sales continued to decline in 2011, mainly as a result of the impact of the economic downturn and government austerity measures on consumer disposable incomes, with many heavier spirits drinkers turning towards home-made tzuica ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Sweden

One of the strongest trends in the spirits category in 2011 was the increase in flavoured products other than vodka. The strongest development was seen in the rum category, both dark and white, but mostly the latter. By 2011 flavoured rum accounted ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Azerbaijan

The performance of spirits was driven by an improved economic situation and growing consumer confidence in Azerbaijan in 2011. This allowed more expensive spirits to achieve a better performance. This includes whiskies, liqueurs, rum and tequila. In ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in the US

Spirits benefited in 2011 from consumers switching from drinking beer to spirits. Beer – which still remains the nation’s favourite alcoholic beverage in terms of total volume sales – saw its volume sales fall by 2% in the three consecutive years ...

Feb 2012 | $900| Add to cart | View details ›