Euromonitor International publishes the world's most comprehensive market research on the spirits industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Alcoholic Drinks: Key Trends for 2017

Apr 2017

Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q1

Mar 2017

Beyond reiterating Euromonitor’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and ...

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Company Profile

Constellation Brands Inc in Alcoholic Drinks

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the ...

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Strategy Briefing

Spirits in Western Europe

Jan 2017

Thanks to the maturity of many categories, economic woes, weak demographics and more eclectic consumer tastes spirits at Western European level has seen volumes decline in recent years. However, the prospects are not all uniformly bad as witnessed by...

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Company Profile

William Grant & Sons in Spirits

Nov 2016

Primarily known as a player in Scotch whisky, in recent years William Grant has broadened its portfolio through a mixture of brand innovation such as Hendrick’s and acquisition with Drambuie. While a number of these brands have performed well it ...

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Strategy Briefing

Alcoholic Drinks Quarterly statement Q4 2016

Nov 2016

As macro-economic volatility and political aftershocks stir an already shaken alcoholic drinks industry on the defensive, Euromonitor International’s latest quarterly update provides a data filtered chaser to the inebriating stiff drink of unlikely ...

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Strategy Briefing

Darker Than Before: Global Prospects for Brown Spirits

Oct 2016

Brown spirits comprise whiskies, brandy and cognac, and dark rum, and play an important role within the spirits category, accounting for 27% of global spirits volumes and 34% of value sales in 2015. While there are undoubtedly still significant ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – the Category Angle

Oct 2016

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull ...

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Strategy Briefing

Luxury Alcoholic Drinks: The Spirit of Premiumisation

Oct 2016

In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key ...

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Company Profile

PernodRicardGroupe in Wine

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...

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Company Profile

E&J Gallo Winery Inc in Wine

Oct 2016

The 2016 acquisition of Orin Swift Cellars highlighted key elements of E&J Gallo’s development strategy. This profile analyses the company’s efforts to move its offer upmarket and enhance its focus on evolving Millennial demand in both wine and its ...

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Company Profile

Campari Milano SpA, Davidein Spirits and Wine

Sep 2016

2016 saw Campari continue its strategic refocusing on high-margin spirits brands through the acquisition of Grand Marnier and the divestment of non-core business, Casoni Fabbricazione Liquori. This profile analyses the effectiveness of this strategy ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

Sep 2016

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity ...

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Company Profile

Bacardi & Co Ltd in Spirits and Wine

Sep 2016

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step with evolving demand in key markets. This profile ...

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Country Report

Spirits in India

Sep 2016

Spirits were impacted heavily by tax increases in many states towards the end of the review period, with this inflating prices beyond the reach of many consumers, with New Delhi tax increases for example increasing prices by 15-20% for economy ...

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Country Report

Spirits in New Zealand

Aug 2016

Craft trends continued to influence spirits in 2015, with the industry being viewed as in a similar position to where beer was 10 years ago, and primed for a growth phase. As such, a large number of local players have emerged in the category, buoyed ...

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Country Report

Spirits in Japan

Aug 2016

Spirits continued to lose customers in 2015, with total volume sales declining by 2%. Although whiskies put in its strongest performance of the review period, recording total volume growth of 12%, other categories such as shochu/soju suffered a ...

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Country Report

Spirits in Morocco

Aug 2016

Growth in sales of spirits in Morocco in 2015 were supported by the favourable social, political and economic situation in the country. This is based on improved economic stability and increasing disposable incomes and strong GDP growth due to the ...

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Country Report

Spirits in Georgia

Aug 2016

Most types of spirits are not traditional or established alcoholic drinks in Georgia. Thus, a drop in demand was to be expected after a hike in the average unit price in 2015. Consumers were not loyal even to vodka, which is a more popular and ...

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Country Report

Spirits in Denmark

Jul 2016

Sales of spirits in Denmark continued to grow in 2015, which was in line with the review period. The key factors behind the ongoing growth of spirits were the decline in the average unit price in current terms due to strong competition between ...

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