Euromonitor International publishes the world's most comprehensive market research on the spirits industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Beer in Middle East and Africa

Nov 2017

Many Middle East and African markets hold considerable appeal to brewers. Increasing disposable incomes and changing consumption trends are driving higher demand, with growth boosted further by urbanisation and distribution network developments. ...

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Strategy Briefing

Spirits in Asia Pacific

Nov 2017

With over half the global spirits volumes, Asia Pacific is the key region for global growth. The region, although dominated by local speciality spirits, has a mixture of developed and developing markets with a wide range of market dynamics. This ...

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Country Report

Spirits in Chile

Nov 2017

Spirits posted a drop in total volume sales of 3% in 2016, which was on a par with the review period’s performance. Most of this decline can be attributed to the falling popularity of rum and vodka in Chile. However, they are not the only spirits to ...

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Strategy Briefing

Spirits in Eastern Europe

Nov 2017

The health of the Eastern European spirits markets is reliant on four key markets, Russia, Poland, Ukraine and Belarus. With only one of them, Poland, performing well thanks to a still growing economy, the outlook for the region is poor. The briefing...

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Strategy Briefing

Spirits in Latin America

Sep 2017

Latin American spirits consumption stagnated between 2011-2016, and the region id likely to struggle for growth for most of the forecast period. This briefing looks at the key factors in the category’s performance across the region and what the ...

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Country Report

Spirits in Japan

Sep 2017

Spirits continued to lose sales over the course of 2016, with total volume sales in the category declining by 1%. Nevertheless, 2016 saw whiskies record its strongest performance of the review period, registering total volume growth of 8% despite ...

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Strategy Briefing

Competitive Strategies in Alcoholic Drinks

Sep 2017

Companies involved in alcoholic drinks need different strategies in the different categories they are involved in, especially the big three: beer, wine and spirits. At the same time, there are universal themes across the market, notably ...

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Strategy Briefing

Cannabis and the Alcohol Industry; Weed or Fertiliser?

Sep 2017

Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs ...

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Country Report

Spirits in Nigeria

Sep 2017

Local spirits brands, which dominate spirits in Nigeria, saw good performance in 2016 as depreciation affected the purchasing power of the local currency, and thereby slowed demand for premium imported spirits, which is mostly consumed by middle- and...

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Strategy Briefing

Global Spirits: Recovering and Plenty of Opportunities

Sep 2017

After three years of weak volume and value growth, global spirits saw an improved volume and value performance in 2016. This overview looks at the why this has happened and the outlook for the future, including the opportunities as well as the ...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

Aug 2017

Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the...

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Strategy Briefing

Finding Value in Alcoholic Drinks in Key Markets

Aug 2017

The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and ...

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Country Report

Spirits in India

Aug 2017

In 2016, trade restrictions and taxation on spirits in various states hindered the growth of the category. For example, there is now a ban on the sale of alcohol within 500 metres from national highways. This law has not only resulted in the closure ...

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Country Report

Spirits in the United Arab Emirates

Aug 2017

Premiumisation has led to an increased focus on single malts and premium blends over the last few years. Availability was strong during 2016 despite more cautious consumer spending the previous year. While an increase has been seen in the number of ...

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Country Report

Spirits in Pakistan

Aug 2017

Overall, the consumption of spirits remained restricted to non-Muslims in 2016 due to the restriction on sales to Muslims. However, increasingly the Muslim population in the country are also drinking socially and hence consumption grew in 2016, ...

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Country Report

Spirits in Kenya

Aug 2017

The increasing penetration of low-cost brands had a positive impact of volume sales of spirits in 2016. In addition, increasing demand for alcoholic drinks in Kenya as a result of the growing population prompted manufacturers to develop low-cost and ...

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City Market Report

Alcoholic Drinks in Bangalore

Jul 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

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Country Report

Spirits in the United Kingdom

Jul 2017

Spirits was the only category in alcoholic drinks in the UK to record volume growth above 0.1% in 2016. There are several key factors that have contributed to this development. Firstly, there has been a clear shift from mid-priced to premium and ...

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Country Report

Spirits in Tunisia

Jul 2017

The opening of new lounges in cities in Tunisia had an important impact on the habits of consumers, who showed a strong taste for spirit-based cocktails by brands like Cuba Libre, Pina Colada and Mojito....

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Country Report

Spirits in Russia

Jul 2017

In 2016, vodka’s total volume sales stagnated after a 4-year decline, mainly due to the reduction of vodka’s illegal sales. The obligatory full introduction of EGAIS - the wholesale and retail system of automated control and accounting of alcoholic ...

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