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Country Report

Dominican Republic Flag Spirits in Dominican Republic

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • The fiscal reform is clearly the event that influenced the most the performance of spirits during 2013. The tax rises in most tax types, from gasoline and savings to value added and excise, led to a double negative effect on the consumption of spirits: a decrease in the disposable income of consumers, and an increase in the prices of spirits in a magnitude never seen before. The subsequent volume drop was a sharp 8%, but it could have been worse, since the economic slowdown did not only affect the category negatively. The fact that the largest spirits category (rum) is also the most affordable allowed rum to capture downtrading, which is the typical effect during economic slowdown. As a consequence, rum volumes “only” declined by 7% during the year.

COMPETITIVE LANDSCAPE

  • Brugal & Co remained the leading company in rum with a 69% volume share in 2013. Since rum is 80% of total spirits volume, Brugal is also the leading company in spirits with a 56% volume share. The brand is also the most recognised Dominican brand in the world.

PROSPECTS

  • The impact of the tax-driven price increases on spirits’ volume is not expected to be as negative as in 2013. There are several reasons behind that assumption: tax rises may be smoothed out vis-à-vis what is in the fiscal reform law enacted in 2012. The government saw that the shock therapy was counterproductive in 2013 since tax collections declined in spite of the massive tax increases, and that could lead to revision of the calendar of increases. In fact, the second annual round of tax rises, which was supposed to be implemented in January 2014, had not happened by February and the implementation date was still not clear then. This in spite of the fact that for 2014 there was not a triple tax increase but a double one, and to a lesser degree (only specific and ad valorem and not value added). Subsequently, prices could grow less on average for the year (if implementation gets delayed). Another reason behind the assumption of a not so negative impact on volume is the recovery of the economy and the subsequent increase in disposable income steadily over the forecast period. This would allow consumers to bear more the price increases and in that way limit downtrading or volume consumption decrease.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Dominican Republic - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 2 Sales of Spirits by Category: Total Value 2008-2013
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 13 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 14 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 15 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 16 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 17 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 18 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Spirits in Dominican Republic - Company Profiles

Alvarez & Sanchez C Por A in Alcoholic Drinks (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alvarez & Sanchez C Por A: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Brugal & Co in Alcoholic Drinks (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brugal & Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brugal & Co: Competitive Position 2013

Cervecería Nacional Dominicana SA in Alcoholic Drinks (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cervecería Nacional Dominicana SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Cervecería Nacional Dominicana: Competitive Position 2013

Alcoholic Drinks in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Tax reform reverses growth momentum

Economic slowdown also impacts sales

CND strengthens its position, not only in beer

Slowdown favours small independent grocers

Tax reform hurts forecast volume, but value grows

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 19 Taxation on Alcoholic Drinks 2013-2017
  • Table 20 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 22 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 23 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 6 Key New Product Developments 2013

MARKET INDICATORS

  • Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 27 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-Based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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