Blended malt Scotch whisky is set to post the highest total volume CAGR over the forecast period, followed by English gin and bourbon/other US whiskey, Irish whiskey and “other” blended Scotch whisky. Tequila (and mezcal) is also expected to continue to perform well in growth terms.
Liviko is well placed to retain its strong lead in total volume sales of spirits in Estonia over the forecast period, due to its well-established and wide range of popular brands/products, strong distribution and ongoing investments in new product developments. It could, however, face growing competition from craft distillers offering small batch products that appeal to wealthier and more sophisticated drinkers.
Spirits players are expected to increase their focus on marketing, with a particular eye on social media as a way to reach consumers. As the advertising of alcoholic drinks in Estonia is restricted, manufacturers have started turning to more modern media avenues to present their brands and products, such as Instagram and Twitter.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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