print

Country Report

Spain Flag Spirits in Spain

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • The contraction of consumption caused by the Spanish economic crisis particularly affected spirits, which depends mainly on Spaniards’ purchasing power. Spaniards cut back on all unnecessary expenses and opted for leisure at home, reducing their visits to bars and restaurants. In spite of the first signs of recovery in the Spanish economy, off-trade value sales of spirits fell by 4% in 2014, reaching €1,225 million.

COMPETITIVE LANDSCAPE

  • The leading spirits manufacturer in Spain in 2014 remained Pernod Ricard Larios, with a 21% volume share, thanks to its wide portfolio of products and wide distribution network. Second position was held by Maxxium España with a 16% volume share. Diageo España occupied third position with a 12% volume share.

PROSPECTS

  • The economic crisis particularly affected high value-added categories such as spirits in Spain, which is highly associated with nightlife. According to Spain’s leading manufacturers, it will be difficult to reach the pre-crisis level again. Spirits is expected to see a negative value CAGR of 3% at constant 2014 prices in the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Spirits Market Research Report

doc_excel_table.png Sample Spirits Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Spain?
  • What are the major brands in Spain?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Spain - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 1 Benchmark Brands 2014

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 2 Sales of Spirits by Category: Total Value 2009-2014
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 20 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 22 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  • Table 23 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 24 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 25 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Spirits in Spain - Company Profiles

Grupo Osborne SA in Alcoholic Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Grupo Osborne SA: Key Facts
  • Summary 3 Grupo Osborne SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Grupo Osborne SA: Competitive Position 2014

Alcoholic Drinks in Spain - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks begins to slightly recover in Spain

Foodservice starts to emerge from the economic downturn

Private label begins to lose share

Volume sales of lower value-added drinks slightly increase in the on-trade channel

Consolidation of the economic upturn over the forecast period

KEY TRENDS AND DEVELOPMENTS

Macroeconomic indicators suggest the end of economic crisis in Spain

First signs of light for foodservice

“To know how to drink, is to know how to live”

Key new product launches

  • Summary 5 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 30 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 31 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 34 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 35 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 36 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 37 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 41 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Aguardente/Aguardiente
      • Aniseed-Flavoured Spirits
      • Pacharán
      • Other Distilled Beverages

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here