After a dynamic total volume and value growth phase with the reopening of society as the threat and related restrictions of COVID-19 eased and lifted, sales development in spirits is set to progress much more moderately through the forecast period. The growth in off-trade volume and value (constant 2022 prices) sales is predicted to be limited as more consumers gradually switch to mainly purchasing spirits through on-trade channels.
With a high level of innovation, continuously growing selection and the burgeoning health trend, non alcoholic spirits is projected to see the highest total volume and value (constant 2022 prices) CAGRs over the forecast period. However, non alcoholic spirits is expected remain a small category in market size terms.
Being present with a continuously expanding portfolio of renowned popular brands, such as Trojka, Jägermeister and Original Willisauer, Diwisa Distillerie Willisau is expected to remain the leading player in the fragmented competitive landscape of spirits in total volume terms over the forecast period. Regular awards and new product launches like organic Vodka XELLENT from 2020 and more recent non alcoholic ready-to-drink options keep awareness and attention levels high for the company.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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