Agave spirits continue to stand out in spirits in the US. The pandemic only boosted sales of tequila, which grew by double-digits in total volume terms every year from 2020, while also sharply increasing in price as premiumisation continued unabated.
Vodka is expected to continue to lose ground to whiskies over the forecast period, as consumers migrate to other categories, looking for exploration and elevated consumption, which vodka has failed to deliver to consumers. The decline of vodka has mainly been driven by consumers looking for new occasions, and a lot of competition from other categories, such as RTDs, that are tailored to take away from simple vodka cocktails, or strong competition from other spirits, such as tequila, gin, and even other botanical-based spirits.
The rise in sales of alcoholic drinks that occurred during the pandemic was in part due to US consumers, bored and stressed at home, turning to alcohol to compensate. With the pandemic petering out, this led many of these same Americans to re-evaluate their relationship with alcohol.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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