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Country Report

Vietnam Flag Spirits in Vietnam

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Over the review period, spirits saw stronger presence of foreign brands in Vietnam. International players such as Diageo Plc, Pernod Ricard Groupe and Rémy Cointreau Group constantly made their efforts to extend their distribution across the country. For example, it was easier for Vietnamese consumers to purchase foreign brands not only in modern channels such as supermarkets or hypermarkets but also in traditional channels such as food/drink/tobacco specialists. In addition, young consumers with high income are very interested in trying new foreign brands and products, especially trendy novel drinks like spirits, as a way to show off their social level.

COMPETITIVE LANDSCAPE

  • Hanoi Liquor JSC dominated the competitive landscape of spirits in 2013 with 51% volume share. The main reason was because of its perennial prestige. In 2013, the company was listed in the Top 100 Vietnamese companies, awarded with the Vietnam Golden Star prize. In 2012, Hanoi Liquor JSC’s factory in Bac Ninh came into operation and it is considered one of the biggest liquor production plants in Southeast Asia. In addition, the company also collaborated with Diageo to launch many new products in order to attract more customers.

PROSPECTS

  • Over the forecast period, foreign companies, especially Diageo Plc, will continue to concentrate on the development of spirits in the Vietnamese market. In addition, if Vietnam joins the Trans-Pacific Partnership, the consumption tax on spirits would be reduced to 0%. At that time, Vietnam is expected to see rampant penetration from foreign spirits. Local players, on the other hand, will have to face a difficult time in order to survive and grow.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Vietnam?
  • What are the major brands in Vietnam?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch, dark and white rum and whiskies price band methodology

  • Summary 1 Benchmark Brands 2013

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 2 Sales of Spirits by Category: Total Value 2008-2013
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 19 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 20 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 21 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 22 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 23 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 24 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 25 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Spirits in Vietnam - Company Profiles

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hanoi Liquor JSC: Key Facts
  • Summary 3 Hanoi Liquor JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Hanoi Liquor JSC: Competitive Position 2013

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences positive performance

Marketing campaigns revolve around football events

International brands enhance their presence

On-trade remains the most popular distribution channel

A positive outlook on the horizon

KEY TRENDS AND DEVELOPMENTS

Marketing campaigns revolve around football events

Trans-Pacific Strategic Economic Partnership Agreement promises a potential 0% tax

Improved living standards bolster growth

Beer is filled with new product launches

  • Summary 5 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 26 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

  • Table 27 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 28 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 29 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 30 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 31 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 32 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

MARKET INDICATORS

  • Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 37 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-Based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Local White Spirits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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