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Country Report

Vietnam Flag Spirits in Vietnam

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • Until the end of 2014, the number of consumers who came to bars/pubs continued to increase healthily. The higher living standards and higher income as well as the increased westernisation in Vietnamese culture played important roles in the growth of spirits. Especially due to the busier lifestyles, more young employees started to visit bars/pubs after a hard working day to relax and enjoy time with friends and colleagues. In response to this trend, the number of bars/pubs in big cities over the review period also went up strongly. These trends left a positive impact on the performance of spirits in the review year and helped the category record the high total volume growth of 11%.

COMPETITIVE LANDSCAPE

  • Hanoi Liquor JSC led in spirits in 2014 with 52% total volume share, mainly thanks to its dominance in local white spirits. The company’s good reputation about quality, the long-term establishment, the wide distribution network and affordable prices were the company’s competitive advantages. Besides, the company heavily invested to improve its product quality and capacity. For example, in 2012, Hanoi Liquor JSC’s factory in Bac Ninh Province came into operation and it is considered one of the biggest liquor production plants in Southeast Asia. Thus, despite the tough competition, the company gradually increased its volume share to successfully strengthen its leading position.

PROSPECTS

  • Over the forecast period, with the exception of local white spirits, international brands are expected to dominate in most categories within spirits. Furthermore, as Vietnam is expected to conclude the Trans-Pacific Partnership Agreement at the end of 2015, the reduction in import tax on spirits would strongly affect local spirits players. Thus, domestic players are likely to invest more to improve their product quality and service as well as their distribution networks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Vietnam?
  • What are the major brands in Vietnam?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 1 Benchmark Brands 2014

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 2 Sales of Spirits by Category: Total Value 2009-2014
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 20 Exports of Spirits by Country of Destination: Total Volume 2008-2013
  • Table 21 Exports of Spirits by Country of Destination: Total Value 2008-2013
  • Table 22 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 23 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 24 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 25 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 26 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 27 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 28 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Spirits in Vietnam - Company Profiles

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hanoi Liquor JSC: Key Facts
  • Summary 3 Hanoi Liquor JSC: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Hanoi Liquor JSC: Competitive Position 2014

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences a worse performance in 2014 than in 2013

The increased premiumisation in alcoholic drinks’ consumption

Local players continue to lead in alcoholic drinks

On-trade is still the most widespread distribution channel in alcoholic drinks

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

The trend of premiumisation in purchasing alcoholic drinks

International brands further strengthen their position in alcoholic drinks

Internet retailing becomes more popular in alcoholic drinks

Key new product launches

  • Summary 5 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 31 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 32 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 34 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 35 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 36 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 37 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 40 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 41 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 42 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 43 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 44 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 49 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 50 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 51 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Local White Spirits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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