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Country Report

Vietnam Flag Spirits in Vietnam

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • In the forecast period, Scotch whisky exports to Vietnam could be boosted after the EU and Vietnam reached a deal in principle over a free trade agreement (FTA). The Scotch Whisky Association (SWA) believes that the deal should encourage future expansion in Vietnam for the industry. The FTA will help gradually phase out the import tariff as well as tackling other trade restrictions.

COMPETITIVE LANDSCAPE

  • Hanoi Liquor JSC continued to dominate spirits in 2015 with a total volume share of 52%. The main reason for this is its longstanding prestige and the wide distribution of its brands. In 2013, the company was listed in the Top 100 Vietnamese companies and was awarded with the Vietnam Golden Star prize. In addition, its strategic partnership with Diageo Plc represents a significant venture into the fast-growing branded spirits industry in Vietnam.

PROSPECTS

  • Vietnam’s spirits industry has enormous potential, especially whisky and vodka, thanks to big investments coming from the largest international player, Diageo Plc. Furthermore, under the Trans-Pacific Partnership Agreement, which was signed at the end of 2015, there will be a reduction in the import tax on spirits, which will likely have a strong negative affect on local producers of spirits. Thus, domestic players are likely to invest more in order to improve their product quality and service, as well as their distribution networks, in order to survive and grow.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Vietnam?
  • What are the major brands in Vietnam?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 1 Benchmark Brands 2015

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 2 Sales of Spirits by Category: Total Value 2010-2015
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Spirits in Vietnam - Company Profiles

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hanoi Liquor JSC: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Hanoi Liquor JSC: Competitive Position 2015

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences a stable performance in 2015

Local producers promote Vietnamese wine

TPP drives competition in alcoholic drinks

On-trade dominates distribution

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

Alcohol consumption increases in Vietnam

Local beer players face tough competition from foreign companies under TPP

Chateau Dalat – a new Vietnamese premium wine

Genuine enterprises in a fierce fight against counterfeiters

  • Summary 4 Key New Product Developments 2015-2016

MARKET BACKGROUND

Legislation

  • Table 28 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 29 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 32 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 33 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 34 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 36 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 37 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 38 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 39 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 40 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 41 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 46 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 47 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 48 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Local White Spirits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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