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Country Report

Sports and Energy Drinks in India

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sports and energy drinks in India grew by 17% in value terms in 2011. This growth was marginally lower than the growth of 18% in 2011. This growth was dampened due to increasing awareness of the side-effects of energy drinks. In June 2012 the Food Safety and Standards Authority of India (FSSAI) announced that energy drinks will be renamed as “caffeinated beverages”. The permissible limit of caffeine in carbonated beverages according to FSSAI is 145 parts per million. Brands, such as Red Bull and Burn, surpass this limit. Hence according to FSSAI they should be named as caffeinated beverages.

COMPETITIVE LANDSCAPE

  • Red Bull enjoyed a large lead over its competitors to record a 72% off-trade value share within sports and energy drinks in 2012. PepsiCo ranked second registering an 11% off-trade value share. Due to the regulatory changes in sports and energy drinks in the country in 2012, category leader Red Bull, was not allowed to sell its Tamil Nadu brand during the year, which was one of the reasons for the decline in Red Bull’s volume sales in 2012.

PROSPECTS

  • Energy drinks in India is still at a nascent stage but is set to become a part of changing lifestyles and increasing urbanisation. However, sales of these drinks could be negatively impacted by stricter regulations and enforcement of statutory warnings. The Food Safety and Standards Authority of India (FSSAI) announcement that these products should be renamed as caffeinated beverages may lead to decline in sales of brands, such as Red Bull and Burn.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in India?
  • What are the major brands in India?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in India?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Sports and Energy Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2007-2012
  • Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017

Sports and Energy Drinks in India - Company Profiles

Coca-Cola India Pvt Ltd in Soft Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coca-Cola India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Coca-Cola India Pvt Ltd: Competitive Position 2012

PepsiCo India Holdings Pvt Ltd in Soft Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pepsico India Holdings Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Pepsico India Holdings Pvt Ltd: Competitive Position 2012

Soft Drinks in India - Industry Context

EXECUTIVE SUMMARY

Soft drinks shows strong double-digit growth

2012 is a year of brand revival

Intense competition between Coca-Cola and Pepsi continues

Independent small grocers remains the strongest retail channel

Soft drinks will continue to experience steady sales

KEY TRENDS AND DEVELOPMENTS

Carbonates benefits from a year of brand revivals

New product launches and brand extensions drives volume and value sales

Celebrity endorsement to maintain brand share

Rural India provides growth opportunities for soft drinks players

Health and wellness products continue to grow in urban India

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
  • Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2012
  • Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
  • Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
  • Table 33 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 34 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 35 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 36 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 37 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 38 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 39 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 40 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 41 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 42 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 43 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2012-2017
  • Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017
  • Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2012-2017
  • Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2012-2017
  • Table 56 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2012-2017
  • Table 57 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017

APPENDIX

FOUNTAIN SALES in India

MARKET DATA

  • Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 59 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 61 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 63 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 65 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

DEFINITIONS

North India

East and Northeast India

South India

West India

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Sports and Energy Drinks
    • Energy Drinks
    • Sports Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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