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Country Report

India Flag Sports and Energy Drinks in India

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sports and energy drinks continued to welcome new manufacturers including JK Ansell Ltd (Raymond Group Company), Monster Energy Drink, and K.G. Functional Beverages Pvt Ltd in 2012 and 2013. Many manufacturers introduced new products to tap into the double-digit growth in energy drinks. Most of the companies including KG Functional Beverages Pvt Ltd targeted urban consumers who look for instant energy solutions. In addition, companies promoted their brands by associating with the sport events such as Cricket and Grand Prix to create awareness and appeal.

COMPETITIVE LANDSCAPE

  • Red Bull GmbH remained the leader with off-trade value share of 69% in 2013. The company’s brand Red Bull continued to enjoy the first mover advantage and long established presence across the country. In addition, the company’s significant presence in on-trade channels including pubs and clubs drove Red Bull’s popularity amongst youngsters even further. Although the brand remained the leader in terms of value share, it has been losing share to other late entrants including Monster and KS.

PROSPECTS

  • With changing lifestyles and increasing paucity of time, urban consumers would start relying on energy drinks to cope up with fast paced lifestyles. Most of them would continue to use sports and energy drinks to boost stamina and energy levels. Sports and energy drinks would continue to be consumed in gyms and sports clubs as well. However, the high price of energy drinks would restrict its growth in tier II and tier III cities over the forecast period. Energy drinks is predicted to grow by an off-trade value CAGR of 6% in constant 2013 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in India?
  • What are the major brands in India?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in India?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Sports and Energy Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
  • Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
  • Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
  • Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
  • Table 5 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
  • Table 6 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
  • Table 8 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
  • Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
  • Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
  • Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018

Sports and Energy Drinks in India - Company Profiles

Coca-Cola India Pvt Ltd in Soft Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coca-Cola India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Coca-Cola India Pvt Ltd: Competitive Position 2013

Soft Drinks in India - Industry Context

EXECUTIVE SUMMARY

Soft drinks records further growth in value sales

Launch of new flavours maintain consumers’ interest amidst slowdown

Competition between Coca-Cola and PepsiCo becomes more aggressive

Modern retailers gain further popularity

Sustained sales likely to record steady growth in sales

KEY TRENDS AND DEVELOPMENTS

Manufacturers focus on introducing new flavours

Celebrity endorsements remain as popular promotional tool

Modern retail gains further popularity

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive landscape

Prospects

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 26 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2008-2013
  • Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2008-2013
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2008-2013
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Rural vs Urban: % Volume 2013
  • Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2008-2013
  • Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013
  • Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  • Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  • Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 37 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 38 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2013-2018
  • Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2013-2018
  • Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2013-2018
  • Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2013-2018
  • Table 56 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2013-2018
  • Table 57 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2013-2018

APPENDIX

Fountain sales in India

MARKET DATA

  • Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 59 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 61 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 63 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 65 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Sports and Energy Drinks
    • Energy Drinks
    • Sports Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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