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Global Briefing

Sports and Mega-events Tourism: Big Rewards but High Risks

May 2011

Price: US$2,000

About this Report

About this Report

Sports and mega-events tourism is a booming business, with events such as the Olympics and the FIFA World Cup leading the way. Opportunities to accelerate infrastructure projects often exist, whilst hotel openings tend to occur at a breakneck pace in time for the event. However, despite the supposed tourism boom, mega-events often displace more visitors than they increase arrivals, and costs can be difficult to control.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Demand

Sports preferences around the world

  • Demand

Consumer types who travel for sport

  • Demand

Consumer expenditure on recreation and culture

  • Demand

New sources of sports fans

  • Demand

Lifestyle issues as impetus

  • Demand

Tourism activities and sports demand

  • Demand

Global Events

Future locations of major sporting events

  • Global Events

Timeline of Olympics

  • Global Events

Timeline of FIFA World Cup

  • Global Events

Mega-events Strategy

Government and national tourism office involvement

  • Mega-events Strategy

Hotel supply with an emphasis on luxury

  • Mega-events Strategy

Social media becomes key to marketing strategies

  • Mega-events Strategy

Sponsorship is big business

  • Mega-events Strategy

Merchandising as a money-spinner

  • Mega-events Strategy

Mixed results for domestic expenditure from sports events

  • Mega-events Strategy

Unclear relationship between events and incoming receipts

  • Mega-events Strategy

Benchmarking success – economic, social, environmental

  • Mega-events Strategy

Sustainability – looking at London 2012

  • Mega-events Strategy

The Case For and Against

The case for: economic prosperity

  • The Case For and Against

Boost to tourism flows

  • The Case For and Against

Investment in transport infrastructure

  • The Case For and Against

Driver of hotel supply

  • The Case For and Against

Case study: South Africa 2010 FIFA World Cup

  • The Case For and Against

The case against: a poisoned chalice?

  • The Case For and Against

Controversy and costs

  • The Case For and Against

Price hikes and hotel oversupply

  • The Case For and Against

Winners and losers categories across major sporting events

  • The Case For and Against

Case study: Delhi Commonwealth Games 2010

  • The Case For and Against

Tourism Legacy

Airlines, airports and rail

  • Tourism Legacy

Hotels balancing short term gain with sustainability

  • Tourism Legacy

Travel retailers – flexibility is key

  • Tourism Legacy

Opportunities thanks to sports growing popularity

  • Tourism Legacy

Definitions

Definitions

  • Definitions

Samples

Sport Megaevents Tourism Big Reward High Risks.jpg

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