Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
Strategy Briefing

Strategy Briefing

China's Efforts to Nurture Hockey Culture and its Growth Opportunities for the NHL

May 2018

With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it...

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Strategy Briefing

Professional Sports: Attracting Fans and Delivering Growth Through Live-streaming

May 2018

This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch ...

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Strategy Briefing

Strategy Briefing

The Economics of Performance in Top-Flight Football

Mar 2018

European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol ...

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Strategy Briefing

Super Bowl LII: Commercial Opportunities Amidst Social Unrest

Feb 2018

The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...

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Strategy Briefing

Strategy Briefing

Risks and Opportunities as the Oakland Raiders Touch Down in Las Vegas

Nov 2017

This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...

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Strategy Briefing

Strategy Briefing

Indian Super League: Sporting Development and Future Opportunities

Oct 2017

Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This ...

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Strategy Briefing

Pre-season 2017: Growing Opportunities from Summer Football Friendlies

Sep 2017

Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...

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Strategy Briefing

Strategy Briefing

Sportswear in Asia Pacific

Aug 2017

Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...

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Strategy Briefing

Sports Nutrition: Drivers and Prospects

Jul 2017

Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to ...

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Strategy Briefing

Sports Landscape Report: Chinese Super League Vs Premier League

Jun 2017

The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...

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Strategy Briefing

Sportswear Developments: Has Athleisure Reached the Finish Line?

Feb 2017

Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...

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Strategy Briefing

Sportswear in Western Europe

Feb 2017

With per capita spending at less than half of the US, Western Europe presents considerable scope for growth in sportswear. Yet performance remains a mixed bag in the region; the UK is the star performer, set to overtake Germany as the leading market ...

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Strategy Briefing

Strategy Briefing

Sports Fandom Culture: Global Viewing Habits and Consumption

Aug 2016

Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing ...

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Strategy Briefing

Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

Jun 2014

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...

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