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Sports is the latest addition to Euromonitor International’s consumer and service industry, market research portfolio.

Investment growth in the global sports industries is increasing rapidly. These reports can help those looking to better understand performance trends, compare different markets, benchmark performance and predict future development for the increasingly lucrative sectors of professional sports and live events.

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Strategy Briefing

Indian Super League: Sporting Development and Future Opportunities

Oct 2017

Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This ...

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Strategy Briefing

Pre-season 2017: Growing Opportunities from Summer Football Friendlies

Sep 2017

Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...

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Strategy Briefing

Sportswear in Asia Pacific

Aug 2017

Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...

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Strategy Briefing

Sports Nutrition: Drivers and Prospects

Jul 2017

Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to ...

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Strategy Briefing

Sports Landscape Report: Chinese Super League Vs Premier League

Jun 2017

The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...

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Strategy Briefing

Sportswear Developments: Has Athleisure Reached the Finish Line?

Feb 2017

Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...

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Strategy Briefing

Sportswear in Western Europe

Feb 2017

With per capita spending at less than half of the US, Western Europe presents considerable scope for growth in sportswear. Yet performance remains a mixed bag in the region; the UK is the star performer, set to overtake Germany as the leading market ...

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Strategy Briefing

Sports Fandom Culture: Global Viewing Habits and Consumption

Aug 2016

Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing ...

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Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

Jun 2014

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...

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