Sports is the latest addition to Euromonitor International’s consumer and service industry, market research portfolio.

Investment growth in the global sports industries is increasing rapidly. These reports can help those looking to better understand performance trends, compare different markets, benchmark performance and predict future development for the increasingly lucrative sectors of professional sports and live events.

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Strategy Briefing

Sports Landscape Report: Chinese Super League Vs Premier League

Jun 2017

The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...

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Strategy Briefing

Sportswear Developments: Has Athleisure Reached the Finish Line?

Feb 2017

Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...

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Strategy Briefing

Sports Fandom Culture: Global Viewing Habits and Consumption

Aug 2016

Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing ...

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