With the 2024 Summer Olympics taking place in Paris, sports nutrition brands could benefit from the predicted greater momentum around sports in general. France is preparing to welcome thousands of sports professionals and athletes, thereby giving sports nutrition brands an opportunity to display and promote their products.
In consumer health, especially sports nutrition, social media has become a key part of brands’ marketing strategies. In recent years, and especially since the pandemic, the popularity of the wellness trend has grown.
Sports nutrition is also joining the environmental trend, with France leading the way in modern insect farming. The largest company in this space, Ynsect, has received EU approval for its products to be sold as fit for human consumption.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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