Sports nutrition retains the potential for strong growth in retail volume and value (constant 2023 prices) sales. The effects of inflation, rising prices, higher costs of logistics and instability associated with geopolitical changes in the world could act as a brake on the development of sports nutrition in Kazakhstan.
Sports protein powder is set to remain the leading category in the forecast period, although sports non-protein products is expected to register the highest retail volume and value (constant 2023 prices) CAGRs. The demand for sports non-protein products is predicted to benefit from the growth in the number of serious sports and fitness enthusiasts in Kazakhstan.
E-commerce is expected to continue to grow as a channel for sports nutrition, with sales through social networks and small offline sports nutrition stores also on the rise. Importantly, shopping via online platforms is considered more cost-effective and convenient, and more consumers are familiar with and confident in e-commerce purchasing since the COVID-19 experience.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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