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Country Report

Singapore Flag Sports Nutrition in Singapore

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Health-consciousness was prominent in Singapore, bolstered by the Government’s health campaigns such as the Lose to Win programme and the One Million KG Challenge introduced in 2014. Consumers were also becoming more educated and affluent, driving the consumption of health supplements and spurring a rising interest and knowledge in specific ingredients. Based on these factors, the number of sports enthusiasts rose in Singapore; these included marathon participants and gym-goers, many of whom showed a growing acceptance of supplements for work-out diets.

COMPETITIVE LANDSCAPE

  • Optimum Nutrition Inc led sports nutrition in 2014 with a 14% value share. Optimum Nutrition is well known in Singapore, with its products being widely available through internet retailing such as Nutrition Park and Fit Lion. Optimum Nutrition also offers a variety of products with a range of different positionings in order to help consumers acquire different results. Thus, consumers are able to purchase the appropriate product that contains the right ingredients to supplement their targeted fitness regime.

PROSPECTS

  • Sports nutrition is projected to continue to strengthen its foothold in Singapore over the forecast period, with a 2% value CAGR at constant 2014 prices set to lead to sales of SGD95 million by 2019. With the health trend expected to continue to be strong going forward, sports nutrition will continue to be an important supplement for sports enthusiasts. It is expected that the developing segment of sports nutrition consumers – comprising weekend fitness buffs, avid gym-goers, marathon participants, sports enthusiasts and simply those who wish to look and feel better – will be become larger and more varied over the forecast period. The perception towards sports supplements will change from being specifically for serious athletes/professionals, to all those aiming to achieve fitness instead.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Singapore?
  • What are the major brands in Singapore?
  • What is the market size of Sports Nutrition in Singapore?
  • What are the major brands in Singapore?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Sports Nutrition in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sports Nutrition by Category: Value 2009-2014
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2010-2014
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2011-2014
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2014-2019

Sports Nutrition in Singapore - Company Profiles

General Nutrition Centers Inc in Consumer Health (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 General Nutrition Centers Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 General Nutrition Centers Inc: Competitive Position 2014

Consumer Health in Singapore - Industry Context

EXECUTIVE SUMMARY

Consumer health posts healthy growth in 2014

Government-led health incentives boost health consciousness

Players continue to compete on price in 2014

Retailers race for multi-channel consumer reach

Growth expected to slow due to maturity of consumer health

KEY TRENDS AND DEVELOPMENTS

Better-informed decisions support the purchase of proper OTC medication

Focus on ingredients for inner health and outer beauty

Health campaigns by Singapore’s Government urge consumers to exercise

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 3 OTC: Switches 2012-2014

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Sports Nutrition
    • Protein Products
      • Protein Bars
      • Powder
      • RTD
      • Other Protein
    • Non-Protein Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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