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Country Report

Sports Nutrition in Singapore

Price: US$900

About this Report

Executive Summary

TRENDS

  • According to the Singapore Sports Council, Singaporeans are increasingly participating in sports events such as the Standard Chartered Marathon Singapore and the OSIM Singapore International Triathlon. Consumers are also engaging in more sporting activities and the number of spectators for certain sports, such as golf, badminton and basketball for example, is also rising. As a result, consumers are increasingly aware of their physical appearance, which in turn is increasing their awareness of the importance of regular exercise.

COMPETITIVE LANDSCAPE

  • General Nutrition Centers Inc retained the leading position in sports nutrition, with a 69% value share in 2012. The company also saw the fastest value growth of 11% in 2012, which in turn resulted in the largest increase in share at three percentage points. The company offers an extensive range of products from powders to shakes and bars with a variety of flavours. It also has strong distribution, as it operates around 60 retail outlets throughout Singapore, plus an internet retailing platform. Its products benefit from high brand recognition and wide availability. All of these factors serve to keep the company in the top position.

PROSPECTS

  • Sports nutrition is expected to see a constant value CAGR of over 4% over the forecast period. This will represent a stronger performance than the 2% CAGR seen over the review period. Due to the increasing health and wellness trend and the growing interest among Singaporeans in their own fitness as well as other sports events, the forecast period is expected to see consumers taking more regular exercise as they seek to become healthier and improve their physical appearance. This is set to lead to healthy demand in the sports nutrition category over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Singapore?
  • What are the major brands in Singapore?
  • What is the market size of Sports Nutrition in Singapore?
  • What are the major brands in Singapore?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Sports Nutrition in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sports Nutrition: Value 2007-2012
  • Table 2 Sales of Sports Nutrition: % Value Growth 2007-2012
  • Table 3 Sports Nutrition Company Shares 2008-2012
  • Table 4 Sports Nutrition Brand Shares 2009-2012
  • Table 5 Forecast Sales of Sports Nutrition: Value 2012-2017
  • Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2012-2017

Consumer Health in Singapore - Industry Context

EXECUTIVE SUMMARY

Steady growth for consumer health

Rising demand related to ageing population

Multinational players continue to lead consumer health

Health and beauty retailers remains the key channel

Positive growth anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing health consciousness drives demand

Competition between regional, local and multinational players

Steady demand for paediatric consumer health, regardless of the low fertility rate

Ageing population impacts consumer health

Anti-smoking efforts and tobacco bans impact consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Penetration of Private Label by Category 2007-2012
  • Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2010-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Sports Nutrition
    • Protein Products
      • Bars
      • Powder
      • RTD
      • Other Protein
    • Non-Protein Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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