Over the forecast period, a further interest in participating in physical activity in Vietnam will boost the demand for sports nutrition. In fact, in 2023, Vietnam is seeing the organisation of an increasing number of marathons, including VnExpress Marathon and Lazada Marathon, with this trend expected to continue over the forecast period.
The pandemic encouraged local consumers to adopt healthier lifestyles, and this trend is projected to continue over the forecast period, supporting further growth of sports nutrition. As such, the category is expected to see the entry of more sophisticated products such as sports non-protein products, as well as more convenient protein formats, such as sports protein RTD and the expansion of protein/energy bars.
Over the forecast period, non store-based channels, namely direct selling and retail e-commerce, are expected to dominant the distribution of sports nutrition in Vietnam due to the low interest of local players in the category (typically, local players use store-based channels to distribute their products). With strong sales representatives, direct selling is likely to remain a popular channel of distribution for sports nutrition in the country.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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