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Global Briefing

Sports Nutrition – The Evolution of Fitness and Consumers

Jun 2010

Price: US$2,000

About this Report

About this Report

Sports nutrition has remained a niche category in consumer health for decades. Current public health programmes to fight obesity and a wider consumer base are changing our understanding of sports nutrition towards a brighter and profitable future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Key Findings in Sports Nutrition

Driving Forces of Sports Nutrition

Six Main Forces Drive Sales of Sports Nutrition in the World

Consumer Evolution in Sports Nutrition

Consumers Reshape the Landscape of Sports Nutrition

Lifestyles Influence Consumption

Review of Global Initiatives Promoting Sports and Fitness

The Popularity of Sports

Reaching Out to Fitness Enthusiasts

Increasing Regulation Puts Dent in Sales

Global Performance of Sports Nutrition

Performance of Sports Nutrition in the World

Where Do Sports Nutrition Supplements Fit in 2009?

Protein Powder and Blends Dominate Product Line

Regional Insights

Most Growth in Latin America and Eastern Europe

Sports Nutrition Sales by Country

Growth in Eastern Europe Surpassed Expectations

Competition and Retailing Trends

The Competitive Landscape in Sports Nutrition

A Look into Recent Competitive Strategies

Case Study: Glanbia’s Optimum Nutrition (ON)

Grocers Reshape Distribution Patterns

The Progression of Distribution Channels 2004-2009

New Product Trends

Trends in Research and Development

New Product Examples

Prospects

Main Drivers of Growth Offering Sales Opportunities

Future Sales of Sports Nutrition

Future Sales of Sports Nutrition (continued)

SWOT Analysis of Sports Nutrition

Definitions

Definitions

Samples

Sports Nutrition – Fitness and Consumers.jpg

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