Euromonitor International publishes the world's most comprehensive market research on the sportswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Character Licensing in fashion, and Homewares and home furnishings in Western Europe

Dec 2017

Western Europe is a key region for character licensing across fmcg. While fashion’s appeal and advantages are widely recognised by licensors, licensees and retailers, homewares and home furnishings is increasingly coming to the attention of ...

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Company Profile

Under Armour Inc in Apparel and Footwear

Dec 2017

Under Armour Inc, a US-based producer and retailer of performance sportswear, generated astonishing growth over the review period. International expansion, product innovation, strategic sponsorship and a strong perception as an athletic brand drove ...

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Strategy Briefing

Competitive Strategies in Apparel and Footwear

Oct 2017

Competition in global apparel and footwear, while already tough, is intensifying as the industry, despite its fragmentation, is increasingly being driven by large companies and retailers benefiting from economies of scale, streamlined business ...

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Strategy Briefing

Pre-season 2017: Growing Opportunities from Summer Football Friendlies

Sep 2017

Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...

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Strategy Briefing

Sportswear in Asia Pacific

Aug 2017

Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...

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Company Profile

adidas Group in Apparel and Footwear

Jul 2017

adidas Group is maintaining momentum with revenue growth of 16% in Q1 2017, after a strong FY 2016 benefitting from strong performances in the US and China, both of which remain a strategic priority going forward. A diverse geographic presence and ...

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Company Profile

Nike Inc in Apparel and Footwear

Jul 2017

Despite the threat of slowing growth and job cuts, Nike Inc produced revenue growth of 6% during its FY2017, driven by its exceptional performance across emerging markets, notably China. In an effort to maintain its growth trajectory and align the ...

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Company Profile

GAP Inc, The in Apparel and Footwear

Jun 2017

The Gap Inc has struggled to compete with aggressively expanding fast fashion companies at home in North America. Value-positioned Old Navy and women’s sportswear brand Athleta remains bright spots, while Gap and Banana Republic sales have ...

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Company Profile

lululemon athletica inc Apparel and Footwear

Jun 2017

lululemon athletica inc, originating in functional yoga wear for women, has seen spectacular growth as it established a near cult-like following in North America. In 2016, lululemon continued to leverage its expertise in fabrics and drive innovation ...

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Strategy Briefing

Apparel and Footwear Global Industry Overview

Jun 2017

The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative ...

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Country Report

Sportswear in Chile

Jun 2017

In 2016, sportswear was able to register further current value growth of 7%, to reach CLP589 billion, including sales through sports goods stores, as well as apparel and footwear specialist retailers. Sportswear is benefiting from a strong health and...

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Company Profile

H&M Hennes & Mauritz AB in Apparel and Footwear

May 2017

Swedish apparel and footwear specialist H&M enjoyed exceptional growth over 2011-2016. The company maintained course with the rapid store expansion of its eponymous H&M brand, reducing dependency on its core Western Europe business and capitalising ...

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Strategy Briefing

New Concepts in Fashion Retailing

May 2017

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to ...

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Country Report

Sportswear in India

Apr 2017

Over the review period India witnessed a growing trend towards daily exercise, group exercise or simply people taking part in sporting activities. This trend continued in 2016, with more local sports and exercise groups emerging in urban areas and ...

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Country Report

Sportswear in Singapore

Apr 2017

Demand for sportswear sees no signs of waning, as the health and wellness trend continues, fuelled by government initiatives to promote healthy lifestyles. Several shopping centre operators, such as ION Orchard and AMK Hub, collaborated with the ...

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Country Report

Sportswear in Taiwan

Mar 2017

Stressful work lives and busy lifestyles have led to unhealthy habits among Taiwanese consumers. People do not eat properly in regular hours and often grab food on the way to the office and on the way back from the office. Food security issues in ...

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Country Report

Sportswear in Australia

Mar 2017

Apparel companies, celebrities and even fast food chains continued to expand into activewear in 2016 as the athleisure trend gained further traction. The swimwear companies Jets and Seafolly launched activewear ranges over 2015/2016, while the pop ...

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Country Report

Sportswear in Vietnam

Mar 2017

In 2016, sportswear continued to perform strongly, rising by 11% in current terms. Growth was mainly thanks to the government’s policy of encouraging the Vietnamese to take part in exercise. Furthermore, together with a better economic performance ...

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Country Report

Sportswear in Hong Kong, China

Mar 2017

2016 saw a reversal of the longer-term trend in sportswear with adidas rising to the top of the footwear chain, slowly closing on Nike’s dominance. Given consumers’ changing tastes and trends, the sportswear sector has seen a resurgence of previously...

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Country Report

Sportswear in South Korea

Mar 2017

Sportswear clearly divided into positive growth and negative growth in current value terms. Outdoor trended downwards due to market saturation, whilst athleisure trended upwards due to the lifestyle trend and wearable clothing. Outdoor players led ...

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