Euromonitor International publishes the world's most comprehensive market research on the sportswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Sportswear in India

Apr 2017

Over the review period India witnessed a growing trend towards daily exercise, group exercise or simply people taking part in sporting activities. This trend continued in 2016, with more local sports and exercise groups emerging in urban areas and ...

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Sportswear in Singapore

Apr 2017

Demand for sportswear sees no signs of waning, as the health and wellness trend continues, fuelled by government initiatives to promote healthy lifestyles. Several shopping centre operators, such as ION Orchard and AMK Hub, collaborated with the ...

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Country Report

Sportswear in Taiwan

Mar 2017

Stressful work lives and busy lifestyles have led to unhealthy habits among Taiwanese consumers. People do not eat properly in regular hours and often grab food on the way to the office and on the way back from the office. Food security issues in ...

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Country Report

Sportswear in Australia

Mar 2017

Apparel companies, celebrities and even fast food chains continued to expand into activewear in 2016 as the athleisure trend gained further traction. The swimwear companies Jets and Seafolly launched activewear ranges over 2015/2016, while the pop ...

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Country Report

Sportswear in Vietnam

Mar 2017

In 2016, sportswear continued to perform strongly, rising by 11% in current terms. Growth was mainly thanks to the government’s policy of encouraging the Vietnamese to take part in exercise. Furthermore, together with a better economic performance ...

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Country Report

Sportswear in Hong Kong, China

Mar 2017

2016 saw a reversal of the longer-term trend in sportswear with adidas rising to the top of the footwear chain, slowly closing on Nike’s dominance. Given consumers’ changing tastes and trends, the sportswear sector has seen a resurgence of previously...

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Country Report

Sportswear in South Korea

Mar 2017

Sportswear clearly divided into positive growth and negative growth in current value terms. Outdoor trended downwards due to market saturation, whilst athleisure trended upwards due to the lifestyle trend and wearable clothing. Outdoor players led ...

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Country Report

Sportswear in Morocco

Mar 2017

Sportswear saw current value growth of 4% in 2016, an improvement on the 3% current value growth recorded in the category in 2015. Growth rates in the category continue to be positively influenced by the increasing numbers of Moroccan people living ...

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Country Report

Sportswear in Brazil

Mar 2017

Football (soccer) is the main sport in Brazil. It is so imbedded in popular culture that in general many boys start playing soccer at an early age. Watching the games and wearing the favourite sports club shirts is very common in Brazil. Local teams ...

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Country Report

Sportswear in Malaysia

Mar 2017

Malaysians are gradually becoming more active and participating in a wider variety of sports in an effort to lead a healthier lifestyle. In addition, some younger consumers are taking part in various marathons and fun runs, having been influenced by ...

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Country Report

Sportswear in South Africa

Mar 2017

“Athleisure” was the major trend impacting sportswear locally, with retailers targeting a younger audience introducing apparel and footwear product lines inspired by the trend. The higher penetration rate of “athleisure” stems from the fact that it ...

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Country Report

Sportswear in Egypt

Mar 2017

In 2016 sportswear sales increased based on the stability of the political situation in Egypt, plus the new fashion trend concerning sportswear, as awareness of going to clubs and gyms increases. Moreover, Egyptians are becoming more open-minded ...

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Country Report

Sportswear in the Czech Republic

Mar 2017

Sportswear continued to perform very well in the Czech Republic in 2016, benefiting from the fast-developing health and wellness trend, which saw more consumers exercise and participate in sport. The athleisure trend also fuelled sales and informed ...

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Country Report

Sportswear in Hungary

Mar 2017

In 2016, sportswear continued to record growth, registering a 4% increase in current terms. Growth was driven by Hungarians becoming increasingly health-conscious, supported by state programmes and organisations that called attention to obesity, as ...

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Country Report

Sportswear in Greece

Mar 2017

Footwear and apparel trends favour sportswear in 2016. Cash-strapped Greek consumers turned to low-cost entertainment options, such as outdoor running. At the same time, sportswear was also favoured by a trend towards fitness and healthy living, ...

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Country Report

Sportswear in the United Arab Emirates

Mar 2017

Sportswear saw current value growth of 4% in 2016, compared with 5% in 2015. Growth continued to be impacted by the increase in value-for-money offers for the middle-income population in order to encourage them to shop amid the impact of rising ...

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Country Report

Sportswear in Sweden

Mar 2017

Sportswear was able to create further current value growth of 3% in Sweden during 2016. Healthier lifestyles involving outdoor or sports activities became an integral preference of Swedes over the review period. The importance of sports competitions ...

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Country Report

Sportswear in the Philippines

Mar 2017

Growth in demand for sportswear towards the end of the review period was supported by the ongoing rise of the athleisure trend, which continued to have a lasting effect on sales in the category during 2016, despite the trend having already peaked. ...

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Country Report

Sportswear in Ukraine

Mar 2017

During the recession, which is a consecutive one in Ukraine after the global financial crisis of 2008, the population of Ukraine have paid more attention to the more pressing need of making enough for a living rather than pursuing a healthy ...

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Country Report

Sportswear in Romania

Mar 2017

Several brands fuelled growth in sportswear sales in Romania in 2016. Rising net incomes, the reduction of the general VAT rate from 24% to 20% in 2016 and the even larger reduction of the VAT on food and pharmaceutical products contributed to the ...

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