Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

What is the market size of spreads?
What are the major brands in spreads?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Filter Results

Total: (98)

Country Report

Spreads in Costa Rica

Despite the increasing offer of recognised jams’ brands which maintain strong point-of-sale availability, appealing flavours and competitive prices, small local producers found interesting niche opportunities by launching specialised products ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Uruguay

In 2012, all companies in spreads refrained from applying significant price increases to allow volume growth. This pricing policy was successful, especially in honey and jams and preserves which were able to improve volume growth rates compared to ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Italy

Spreads had volume and value growth in 2012 due to the reduction of out-of-home consumption and the return to domestic breakfast due to the economic downturn, as well as the rising healthy connotation of most spreads products.

Feb 2013 | US$900| Add to cart | View details ›

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Spreads in the United Kingdom

In 2012 sales of spreads rose by 5% in value terms while a 2% increase was noted in volume terms. Commodity price increases are driving value growth of honey, jams and preserves, and nut and seed based spreads. The price of peanuts, for example, rose...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Venezuela

In Venezuela, spreads is comprised mostly of honey and jams and preserves, which account for a combined 93% of total volume sales. Honey is mostly manufactured at artisanal levels, whereas jam and preserves is dominated by a large number of players ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Mexico

Mexico has the highest rate of obesity among children in the world and the Government has made significant efforts to create awareness of the effects of this condition. Mothers are more aware of the nutritious value of the food they give to their ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Estonia

Volume and value sales of spreads increased somewhat in 2012 as consumers started to buy more jams and preserves from stores instead of preparing them at home. Due to the fast pace of life many consumers do not have enough time to deal with cooking ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Sweden

Health and wellness remains a key factor with spreads in 2012. Consumers demand products that are made from natural ingredients and without unnecessary additives which continues to shape spreads in 2012. The health consciousness of Swedish consumers ...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

With a significant reliance on both the mature US bread market and on its domestic Mexican bakery market, Mexico-based Grupo Bimbo SAB de CV could struggle to find areas in which to grow. However, the company is focusing its US and Mexican marketing ...

Jan 2013 | US$525| Add to cart | View details ›