Euromonitor International publishes the world's most comprehensive market research on the spreads industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share
and brand share data, distribution and industry trends and sub-category
​level information.

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Country Report

Spreads in Hong Kong, China

Dec 2017

Introduced by smaller chained retailers such as 759 Store, more interesting flavours such as kiwi, seasonal mandarin and even pineapple have appeared in spreads. These products often come in limited offerings from time to time, yet this motivates ...

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Country Report

Spreads in Belarus

Dec 2017

Innovation in the category is mainly limited to jams and preserves and tends to focus on the introduction of new flavours, the use of natural ingredients with fewer preservatives and organically produced items. As a result, honey recorded strong ...

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Country Report

Spreads in Lithuania

Dec 2017

Spreads registered 5% current value growth in 2017, to reach EUR23 million, while volumes rose 2% to 3,900 tonnes. This was in line with the category’s performance over the review period, as increasingly busy consumer lifestyles prevented consumers ...

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Country Report

Spreads in Taiwan

Dec 2017

Value growth in spreads slowed a little from the previous year in 2017, but sales continued to grow, by 1%. This moderate growth in value sales, along with stagnation in volume sales, reflects both the rising cost of production and consumers ...

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Country Report

Spreads in Indonesia

Dec 2017

The use of spreads saw increased demand due to the trend of westernised eating habits especially at breakfast. Spreads are also widely used in many food service channels, which supported its strong growth. Due to the increase in the awareness of ...

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Country Report

Spreads in Australia

Nov 2017

Nut and seed based spreads grew fastest at 3% in current retail value terms in 2017 due to consumers using the products differently from the traditional spread function. In particular, consumers have embraced nut and seed based spreads as an ...

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Country Report

Spreads in Estonia

Nov 2017

Total volume sales of spreads grew by 1% in 2017 to reach 2,900 tonnes. Growth was primarily supported by rising living standards. Spreads are not generally considered to be essential in Estonia, making it easier for consumers to reduce their ...

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Country Report

Spreads in the US

Nov 2017

Honey continues to grow in popularity and price. Organic continues to grow rapidly. Both categories’ growth highly attributable to health-consciousness....

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Country Report

Spreads in South Africa

Nov 2017

Flavour innovation, particularly in the jam and preservatives, continued to characterise the category in 2017. Tiger Brands (All Gold brand) and Rhodes Food Group launched jam variants, with these new flavours contributing to the category’s strong ...

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Country Report

Spreads in India

Nov 2017

Consumers in India accept new product varieties in spreads with the launch of products such as almond and cashew nut and seed based spreads, while strawberry, blueberry and cranberry flavours have become popular in jams. These products are perceived ...

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Country Report

Spreads in Sweden

Nov 2017

In 2017, continued consumer interest in “natural” products, which was closely related to generally strong consumer interest in environmental issues, helped propel the relatively strong growth of honey and also nut and seed based spreads. Honey is ...

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Country Report

Spreads in Bolivia

Nov 2017

Small companies have been focusing on healthier products in 2017. Products such as jams without sugar or those that are gluten free are becoming popular in the category. ...

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Country Report

Spreads in Argentina

Nov 2017

Spreads was favoured by the dairy crisis, given the sharp rise in prices and shortages of butter. While butter recorded a price increase of 46% in 2016, substitutes such as jams and preserves increased by 29%. Against this background, and considering...

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Country Report

Spreads in the United Arab Emirates

Nov 2017

Spreads registered retail value growth of 9% in 2017, lower than the 11% CAGR witnessed over the review period. The category benefits from strong brand loyalty among consumers....

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Country Report

Spreads in Poland

Nov 2017

Spreads performed well in 2017, posting current retail value growth of 4% as a result of increased interest in more natural, healthier products, which encouraged existing manufacturers to refresh their portfolios and attracted new players to the ...

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Country Report

Spreads in Israel

Nov 2017

Although there has not been much innovation in chocolate spreads in recent years, the category has seen two leading food companies, Strauss Group and Unilever Israel, launch new products under their strong chocolate confectionery brands, Pesek Zman ...

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Country Report

Spreads in Norway

Nov 2017

Before Christmas 2016, Rema 1000, the largest modern grocery retailer in Norway, decided to stock all of its stores with the leading jams and preserves and concentrates brand Nora from Orkla Foods Norge, resulting in the second ranked jams and ...

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Country Report

Spreads in the Philippines

Nov 2017

Spreads grew 4% in current value and 2% in volume terms in 2017, both marginally slower than in 2016. Contributing to the slowdown was the competition spreads faces from other packaged food like cheese, butter, margarine, mayonnaise and processed ...

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Country Report

Spreads in Italy

Nov 2017

Ferrero’s Nutella is among the most appreciated products by Italians. However, in 2016 and 2017, public opinion was strongly affected by the presence of palm oil across many food categories, to the point that the ingredient was removed from most ...

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Country Report

Spreads in Pakistan

Nov 2017

Jams and preserves continued to be the largest and fastest growing within spreads. Consumer preference for jams and preserves is historically high and the highest domestic product diversity exists within this category. Over the years, the use of jams...

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