Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

What is the market size of spreads?
What are the major brands in spreads?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Filter Results

Total: (100)

Company Profile

Fonterra Co-operative Group in Packaged Food

Australasia’s second largest dairy company and largest producer of butter, New Zealand’s Fonterra Co-operative Group has also established a wide ranging presence in emerging markets. This profile analyses Fonterra’s efforts to expand its presence in ...

Feb 2012 | $525| Add to cart | View details ›

Country Report

Spreads in Serbia

After two years of decline, spreads is expected to see retail volume growth of 3% in 2011, to reach 14,100 tonnes. The volume declines in 2009 and 2010 were caused by the economic crisis, which forced Serbian consumers to decrease consumption, but ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Argentina

An increase in consumption of gourmet dulce de leche (cream caramel spread) has taken place over the last few years. Traditionally, this type of dulce de leche was manufactured and consumed regionally, although companies such as San Ignacio, in the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Slovakia

Spreads are important products for Slovak consumers but at the same time most categories have already reached saturation. Therefore, the wider category’s growth potential is limited and competition from new, emerging products may be taking share from...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Uzbekistan

Spreads in Uzbek packaged food is represented by chocolate spreads, honey and jams and preserves. Nut-based spreads and yeast-based spreads are absent due to no consumer interest or demand. Jams and preserves is the most developed segment, predicted ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Ukraine

Spreads continued to grow in Ukraine in 2011, especially in the large cities, thanks to a strong tradition for jams and preserves. However, traditional home production of jam remains strong, particularly in rural areas. Thanks to an increase in the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Spain

Due to the economic downturn, consumers have become more cautious and have cut back on their expenditure, causing growth rates in the spreads category to slow significantly. Nonetheless, volume and value growth picked up marginally in 2011, standing ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Kazakhstan

Kazakh consumers do not traditionally consume chocolate spreads for breakfast or as a dessert and demand within the area is currently falling. In addition, the fact that chocolate spreads average unit prices continue to rise is also having a negative...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Japan

Spreads is expected to be adversely affected by consumers’ weakened spending during 2011, leading to a decline in both volume and value sales from 2010. Moreover, with consumers’ rising health consciousness, some consumers are switching to other ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spreads in Switzerland

Spreads is expected to register retail volume growth of 1% and retail volume sales of 23,000 tonnes in 2011. As the level of health awareness has increased among consumers in Switzerland, many consumers have attempted to incorporate consumption of a ...

Jan 2012 | $900| Add to cart | View details ›