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Country Report

Algeria Flag Spreads in Algeria

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • Increasingly hectic lifestyles of Algerian consumers drove demand for convenient breakfast options in 2015, which boosted the category’s current value growth. Therefore, due to the rise of the convenience trend, spreads benefited from being a complement to bread. Indeed, increasing numbers of women joining the workforce in Algeria led to a shift away from homemade spreads, which is time-consuming. Thus, the category sales were significantly influenced by this trend as spreads, such as jams and preserves which were traditionally prepared at home, are increasingly being purchased in packaged format due to time constraints.

COMPETITIVE LANDSCAPE

  • The national group ENAJUC led spreads sales with a 15% value share in 2015, slightly below its 2014 share of 17%. Indeed, ENAJUC’s leadership is due to its historical long standing on the market, being established since 1982, and also to its economy brands offering very affordable prices products. However, the State-owned group witnessed the privatisation of some of its subsidiaries over the review period, which made it lose significant value shares. Moreover, the category saw increasing competition from the establishment of small players in the category. On the other hand, Ferrero maintained its second leading position with a 12% value share, thanks to the strong brand recognition of its chocolate spread brand, Nutella.

PROSPECTS

  • Spreads is expected to continue to gain size in the mid- and long run. Indeed, spreads will enjoy several trends simultaneously, driving the category to a sustained performance over the forecast period. Positive demographic changes are projected to continue impacting sales of spreads as they are considered staples in Algerian daily consumption. Jams and preserves, the biggest category among spreads, is expected to benefit from the growing tendency among consumers to look for extra convenience due to their more hectic lifestyles. It is the same for chocolate spreads; very popular, especially among children and teenagers consumers as breakfast or a snack. Honey sales, the fastest growing category, will continue rising thanks to the growing number of health-conscious consumers. Honey is also highly recommended by medical staff for digestive diseases.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Algeria?
  • What are the major brands in Algeria?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Algeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Packaged Food in Algeria - Industry Context

Executive Summary

Growing population and rising demand for convenience drive growth

Oil price falls threaten the performance of the Algerian economy

Domestic players are growing strongly

Independent small grocers continue to dominate the distribution of packaged food

Steady growth expected over the forecast period

Foodservice: Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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