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Country Report

Austria Flag Spreads in Austria

| Pages: 62

Price: US$900

About this Report

Executive Summary

TRENDS

  • With the growing health awareness among Austrian consumers, healthy eating habits are becoming increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. Thus, consumer demand for the best breakfast experience is increasing and spreads, which is usually consumed for breakfast, is set to benefit from this in 2013 with an expected retail value growth of 4%, outperforming the CAGR of 3% registered over the review period.

COMPETITIVE LANDSCAPE

  • Adolf Darbo is set to lead sales of spreads in 2013, accounting for a 33% retail value share, generated through the good performance of its D’Arbo brand, which enjoys high popularity and is recognised as a high-quality domestic brand in Austria. In addition to benefiting from it Austrian roots, Adolf Darbo also profits from introducing new products on a regular basis thus meeting a wide range of consumer demand, which helped it to post the highest expected increase in value sales in actual terms in 2013.

PROSPECTS

  • While many Austrians are expected to continue to opt for a good breakfast experience and to regard breakfast as the most important meal of the day. As a result, spreads is predicted to post a 1% CAGR in constant value terms over the forecast period, which is in line with the constant value CAGR registered over the review period. Nevertheless, demand for naturally healthy products within spreads is predicted to prevail in over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Austria?
  • What are the major brands in Austria?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2008-2013
  • Table 2 Sales of Spreads by Category: Value 2008-2013
  • Table 3 Sales of Spreads by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Spreads by Category: % Value Growth 2008-2013
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Spreads: % Value 2009-2013
  • Table 7 LBN Brand Shares of Spreads: % Value 2010-2013
  • Table 8 Distribution of Spreads by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Spreads in Austria - Company Profiles

Hofer KG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hofer KG: Key Facts
  • Summary 2 Hofer KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hofer KG: Competitive Position 2013

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Rewe International AG: Key Facts
  • Summary 5 Rewe International AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Rewe International AG: Competitive Position 2013

Spar Österreichische Warenhandels AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Spar Österreichische Warenhandels AG: Key Facts
  • Summary 8 Spar Österreichische Warenhandels AG: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Spar Österreichische Warenhandels AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Spar Österreichische Warenhandels AG: Competitive Position 2012

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Sluggish growth linked to economic uncertainty and maturity

Consumers demand natural ingredients, freshness and provenance

Private label and domestic players prove strong competition for multinationals

Supermarkets continue to lead but face growing competition

Sluggish growth expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Economic uncertainty encourages frugality

Health focus linked to ageing population

Regional Austrian provenance prized by consumers

Consumers seek convenience but are unwilling to sacrifice value or quality

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-Based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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