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Country Report

Spreads in Belgium

| Pages: 67

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of spreads in 2011 and 2012 were marked by a sudden turnaround. Whilst the middle of the review period witnessed the decline of speculoos-based spreads, 2011 and 2012 enjoyed the counterattack of Nutella by Ferrero and especially the entrance of new brands and players in chocolate spreads – Balade Chocolate in 2010 and Kwatta Choco & Nuts in 2011. In addition, the category probably benefited from the decline of breakfast cereals in 2011-2012, one of its traditional competitors, due to a possible return towards more formal breakfasts.

COMPETITIVE LANDSCAPE

  • In a fragmented competitive environment, Ferrero Ardennes leads the pack in spreads with a value share of 24% in 2012. The brand’s success relies on its original and traditional recipe, which is a secret of the Ferrero family, and also on regular advertising campaigns. The company regularly airs television commercials targeting children, teenagers and indeed the whole family, in order to strengthen its brand image.

PROSPECTS

  • Opinions differ on the projected fortune of spreads in the forecast period. In the previous year’s report, it was unclear that the “back to basics” trend had to continue and benefit from consumers’ return to more formal, natural and cheaper breakfasts. The other uncertainty was the possible recovery of breakfast cereals, as Kellogg’s was overinvesting in the media at the time of writing in order to sustain this category – and thus its leading share. However, 2012 shows again that there are still no signs of recovery in breakfast cereals. It should leave the field clear for bread and spreads, especially if branded players and even now private label encourage consumers to trade up to their increasingly sophisticated chocolate spreads.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Belgium?
  • What are the major brands in Belgium?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2007-2012
  • Table 2 Sales of Spreads by Category: Value 2007-2012
  • Table 3 Sales of Spreads by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Spreads by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Jams and Preserves 2007-2012
  • Table 6 Spreads Company Shares 2008-2012
  • Table 7 Spreads Brand Shares 2009-2012
  • Table 8 Sales of Spreads by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Spreads in Belgium - Company Profiles

Lotus Bakeries NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Lotus Bakeries BV: Key Facts
  • Summary 2 Lotus Bakeries BV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Lotus Bakeries BV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Lotus Bakeries BV: Competitive Position 2012

Packaged Food in Belgium - Industry Context

EXECUTIVE SUMMARY

The performance of packaged food slows down again in 2011

Convenience, indulgence and authenticity are prioritised over health concerns

Branded companies take on private label

Supermarkets and discounters both thrive in 2012

Sluggish future expected for packaged food

KEY TRENDS AND DEVELOPMENTS

The performance of packaged food slows down amidst renewed economic woes

Convenience is still valued

Home cooking trend is on the rise

Indulgence and going back to basics are stronger themes than health and wellness in 2012

Manufacturers cope well against private label towards 2012

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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