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Country Report

Colombia Flag Spreads in Colombia

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2014, spreads will continue the recovery that started in 2013, with growth of 2% in volume terms and 6% in current value terms, driven by an increase in disposable income and the increasing popularity of more-sophisticated products. In 2014, more-sophisticated products such as Smucker’s jam are becoming visible, attracting more economically secure consumers. Nevertheless, spreads’ growth is constrained by health and wellness concerns, as consumers have associated these products, with the exception of honey, with a high sugar content, in addition to their negative perception of complementary products such as bread or biscuits being high in carbohydrates and fat.

COMPETITIVE LANDSCAPE

  • The spreads category is largely dispersed with many small players with small value shares, which are each important in a specific category. Ferrero Rocher del Ecuador SA remains the category leader though its value share will decrease from 11% in 2013 to 10% in 2014. The firm is the national brand owner of the Nutella brand, which is the leader in chocolate spreads by far with a value share of 58% expected in 2014. Nevertheless, the brand is losing ground, despite the fact that there is a significant degree of loyalty among regular consumers, due to the increasing popularity of more-affordable options. Most importantly, Colombina SA’s brand Nucita, despite being in the category for many years, is growing faster due to Colombina’s strong distribution network and relatively low price for the brand. Additionally, private label has entered chocolate spreads, increasing the portfolio of affordable and high-quality products, as in the case of Almacenes Éxito SA with its Casino label.

PROSPECTS

  • Over the forecast period, spreads will grow by a 2% CAGR in volume terms and a value CAGR of 3% at constant 2014 prices, boosted by an increase in disposable income and the continued introduction of niche products. Colombia is expected to show a stable and positive economic performance over the forecast period, which will further the increase in disposable income and expand the consumer base for non-staple products like spreads. Additionally, it is expected that the category will grow in diversity, with the arrival of more products, especially imports benefiting from the lack of trade barriers, in order to capture consumers looking for new products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Colombia?
  • What are the major brands in Colombia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2009-2014
  • Table 2 Sales of Spreads by Category: Value 2009-2014
  • Table 3 Sales of Spreads by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Spreads by Category: % Value Growth 2009-2014
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Spreads: % Value 2010-2014
  • Table 7 LBN Brand Shares of Spreads: % Value 2011-2014
  • Table 8 Distribution of Spreads by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Spreads by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Spreads by Category: Value 2014-2019
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2014-2019

Spreads in Colombia - Company Profiles

Alpina Productos Alimenticios SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alpina Productos Alimenticios SA: Key Facts
  • Summary 2 Alpina Productos Alimenticios SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Productos Alimenticios Alpina SA: Competitive Position 2014

Colombina SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Colombina SA: Key Facts
  • Summary 5 Colombina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Colombina SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Colombina SA: Competitive Position 2014

Cooperativa Lechera Colanta SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Cooperativa Lechera Colanta SA: Key Facts
  • Summary 9 Cooperativa Lechera Colanta SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Cooperativa Lechera Colanta SA: Competitive Position 2014

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Declining poverty rate continues to expand the consumer base for many packaged food products

Free trade agreements help to increase the presence of premium products

Companies aim to diversify to distinguish themselves in a competitive market

Independent small grocers remains the main distribution channel, but modern grocery retailers sees an increase in value share

Expected stable economic performance in the forecast period will allow for the continued growth of packaged food

KEY TRENDS AND DEVELOPMENTS

Increases in disposable incomes expand the consumer base and generate divergent growth between categories

Companies look for diversification

Premium segment buoyed by imports

Private label and a health and wellness positioning drives value at both ends of the market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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