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Country Report

Costa Rica Flag Spreads in Costa Rica

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Whilst most of the local standard brands and products available are investing in more modern packaging presentations and value for money offers, there is an ongoing trend towards product specialisation in spreads. This continues to incentivise smaller local players with artisanal proposals, as well as imported middle- to high-end products which are capable of providing a good price-quality relationship to local buyers. In such a context, assertive and innovative flavour combinations continue to boost local consumers’ interest in experiencing new products, whilst low/no sugar, organic and all-natural positionings keep consolidating as major differentiation trends amongst manufacturers.

COMPETITIVE LANDSCAPE

  • Productos Ujarrás maintained its leading position within spreads in Costa Rica during 2015, benefiting from strong brand awareness and vast penetration of both traditional and modern grocery retailers throughout the country. Value for money presentations and consolidated distribution networks are the main reasons behind the good performance of this local competitor, the logistics expertise of which allows it to achieve considerable economies of scale. In second and third places, Wal-Mart’s private label brand (which includes jams and honey) and El Angel accounted for 18% value shares. Just as in the case of Productos Ujarrás, these locally-produced brands benefit from offering a good price-quality relationship and broad availability, targeting a wide base of local middle- and lower-income consumers.

PROSPECTS

  • As local consumption habits become more sophisticated and influenced by the current global trends, product specialisation and niche innovations should continue to integrate within a more complex offer of products and brands in spreads over the next five years in Costa Rica. The artisanal and all-natural movement should finally be able to permeate within a broader spectrum of mid-priced products, which should be capable of targeting a wider base of middle-income local consumers, eager to try new flavour proposals which combine affordability with a more indulgent alternative. Product functionality should also boost the sales of low and no sugar proposals, benefiting those brands which are capable of providing good taste and availability to local shoppers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Costa Rica?
  • What are the major brands in Costa Rica?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Steady volume and value growth characterise 2015 performance

Affordable healthy proposals and value for money alternatives keep gaining ground

Consolidated international players continue to be challenged by local propositions

Modern grocery outlet penetration reaches more stable scenario in 2015

Convenient and healthy propositions will set the pace over the coming five years

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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