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Country Report

Costa Rica Flag Spreads in Costa Rica

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • Giving the ongoing economic polarisation, spreads manufacturers have applied the deepest levels of segmentation, especially in honey and jams, which are the most popular products amongst locals. On the one hand, the offer of health-orientated listing ingredients (Splenda sweetened, lower sugar content, no artificial ingredients) and new product developments (exotic flavours, certified organic, added cinnamon and differentiated positioning) have continued to become popular among higher-end consumers, who are also being significantly impacted by the globalisation process (sophisticated preferences and emerging consumption habits). On the other hand, the majority of the local population demand better value for money deals, such as the new economic pouches, which feature 230g of good quality honey or the ongoing proliferation of doy pack alternatives, which have led to glass alternatives becoming limited to only a few gourmet alternatives.

COMPETITIVE LANDSCAPE

  • Costa Rica’s spreads category continues to be led by the local company Productos Ujarrás, which accounted for 47% of total value sales in 2014. Wal-Marts' private label held a 19% value share, mainly due to the significance of its popular Sabemas line. The rest of the sales in this category remained quite fragmented, from traditional brands, such as Manza té and El Angel to artisanal and delicacy honey manufacturers.

PROSPECTS

  • Spreads may see a good opportunity to grow under the ongoing artisanal trends, which have made an increasing base of domestic manufacturers opt to add value to basic jelly formulations and upgrade spreads positioning towards handmade delicacies, which can be suitable for toast, crackers, yoghurt, cheeses, and desserts. On the other hand, the ongoing economic polarisation is likely to keep manufacturers continuing to offer competitive value-for-money deals as a benefit from reducing production costs (lower cost ingredients, sugar substitutes, doy pack). In spite of the adverse perception towards Splenda amongst the most informed consumers, an increasing base of manufacturers is likely to move towards Splenda-added formulations, in order to substitute sugar and market their offerings as “no sugar added” alternatives.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Costa Rica?
  • What are the major brands in Costa Rica?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2009-2014
  • Table 2 Sales of Spreads by Category: Value 2009-2014
  • Table 3 Sales of Spreads by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Spreads by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Spreads: % Value 2010-2014
  • Table 6 LBN Brand Shares of Spreads: % Value 2011-2014
  • Table 7 Distribution of Spreads by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Spreads by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Spreads by Category: Value 2014-2019
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2014-2019

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Polarising economy drives further levels of segmentation

Value-for-money drives innovation trends

Smaller regional players continue to capitalise on interesting opportunities

Modern purchasing habits continue to develop in 2014

Health and wellness trends will impact future NPD

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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