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Country Report

Estonia Flag Spreads in Estonia

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • The category of spreads is expected to see growth in 2013 as consumers begin to trade up and are more likely to purchase higher-quality and premium-priced spreads. Furthermore, as consumers are becoming more confident in economic terms, they are becoming less keen on preparing jams themselves and are purchasing the finished product more often to save time due to fast-paced lifestyles. In addition, the trend towards purchasing jams of local origin has continued leaving sales of international brands rather weak, as Estonians strongly value a product’s domestic origin. Nevertheless, volume sales are not expected to show significant growth in 2013 as per capita consumption of spreads was already rather high.

COMPETITIVE LANDSCAPE

  • Salvest is expected to maintain the lead in 2013 with a 25% value share. The company has established a well-known and trusted brand called Meie Mari and holds an impressive product portfolio with a wide range of different jams. All of its products are preservative-free and the company stresses its use of local ingredients. The leader is followed by another domestic producer, Poltsamaa Felix, which is expected to account for a 14% value share in 2013. Poltsamaa Felix also produces popular products but does not have an equally-wide product portfolio. The company sells its jams under the Põltsamaa brand. The international producer Ferrero follows in third with a 7% value share, as it does not enjoy the advantage of local knowledge about Estonians’ taste preferences.

PROSPECTS

  • With the category already being rather mature, not much growth is expected over the forecast period. Nevertheless, growth is expected as consumers are trading up and preferring higher-quality spreads. This trend is likely to have a positive impact on value sales. Overall, sales within the category are expected to stay relatively stable over the forecast period and significant changes are not expected. Consumer attention is expected to be drawn towards the quality of products and consumers are likely to continue preferring local products, especially when it comes to jam and honey.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Estonia?
  • What are the major brands in Estonia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Estonia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2008-2013
  • Table 2 Sales of Spreads by Category: Value 2008-2013
  • Table 3 Sales of Spreads by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Spreads by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Spreads: % Value 2009-2013
  • Table 6 LBN Brand Shares of Spreads: % Value 2010-2013
  • Table 7 Distribution of Spreads by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Spreads in Estonia - Company Profiles

Salvest AS in Packaged Food (Estonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Salvest AS: Key Facts
  • Summary 2 Salvest AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Salvest AS: Competitive Position 2013

Packaged Food in Estonia - Industry Context

EXECUTIVE SUMMARY

Estonian market stable after GDP growth for three consecutive years

Modern grocery retailers continue to expand

Estonian food market expected to consolidate over coming years

Producers make meeting consumers’ needs a priority

Dynamic growth not expected over coming years

FOODSERVICE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-Based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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