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Country Report

Georgia Flag Spreads in Georgia

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Euromonitor International’s sales data for packaged spreads in Georgia does not take into consideration the bulk purchase of unpackaged honey directly from apiarists and amateur beekeepers. Fresh honey purchased directly from farmers is considered to be healthier and purer than packaged honey and many families have purchased their unpackaged fresh honey from the same seller for many years as they are familiar with the product and its taste. Jams and preserves are also often made at home during summer and autumn. Thus, consumption of these two products is apparently much higher than Euromonitor international’s retail sales figures suggest. Even though sales of these products through formal retail chains have increased significantly recently due to the numerous local brands appearing in the category and the lack of time that many local people have for making jams preserves at home. In the case of honey, many Georgian people are starting to prefer to buy packaged, commercially produced honey as artisanal honey is considered to be unpasteurised and therefore unsafe, especially for children. Chocolate spreads is one of the favourite treats for children and adults alike in Georgia and it is purchased solely through formal retail channels. For these reasons, chocolate spreads remained the dominant spreads category in 2015 with a value share of 71%.

COMPETITIVE LANDSCAPE

  • During 2015, spreads in Georgia was led by Kruger GmbH & Co KG with value share of 24% and value sales of GEL13 million. Its brand Nussa has become very popular among Georgian consumers due to its affordable price and high quality. It was followed by Ferrero SpA with a value share of 15% and value sales of GEL8 million. Nutella from Ferrero remains the best known spreads brand in Georgia due it is long presence and high quality. Third rank in the category in 2015 was attained by Nestlé SA with a 10% value share and value sales of GEL5 million. Nestlé is present in the category through the Nesquik and Nestlé Chokella brands, each of which offers high-quality products.

PROSPECTS

  • Spreads is expected to continue recording steady growth over the forecast period, increasing in volume at a CAGR of 4% and in value at a CAGR of 5% in constant 2015 terms. Volume growth in the category is set to be considerably higher in the forecast period than the 2% volume CAGR recorded over the review period. It is obvious that consumers are increasingly preferring packaged spreads, specifically honey and jams and spreads, rather buying unpackaged honey in bulk through informal channels or preparing their own jams and spreads at home.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Georgia?
  • What are the major brands in Georgia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Packaged Food in Georgia - Industry Context

EXECUTIVE SUMMARY

Packaged food shows steady growth

Georgian consumers leaning towards packaged and branded products

Georgian companies take leadership

Georgian consumers opt for more convenient shopping

Growth of packaged food expected to slow over forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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