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Country Report

Iran Flag Spreads in Iran

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • Honey and jam and preserves, the two largest categories of spreads in Iran, have long been part of traditional Iranian cuisine. However, a considerable quantity of both honey and jam in Iran is available to consumers in loose/unpackaged format. In addition, many Iranian women make their own jam at home. However, over the review period there were some major changes with regard to the consumption habits of consumers and spreads. Rapid urbanisation and increasingly modern lifestyles made many young Iranian consumers reluctant to continue the trends of their parents. These young consumers have shown strong demand for packaged honey and jams and preserves, as these products are easy to use and they are accessible even in small independent grocer outlets. This new attitude among young consumers has translated into strong growth in spreads.

COMPETITIVE LANDSCAPE

  • Dasht Morghab Group, with its popular Yek o Yek brand, remained the leading player in spreads in 2013 accounting for a retail value share of 22%. The company was able to increase its share by one percentage point in 2013 and it was thus unique in spreads. It is one of the longest standing suppliers of packaged food in Iran and it is well known among Iranian consumers for offering high quality products. The company has a very wide distribution network, with product presence in nearly all small independent grocery outlets. Its position in spreads has been enhanced by its other well known products, for example in canned/preserved food.

PROSPECTS

  • Spreads is expected to achieve strong total volume growth over the forecast period. Many consumers are expected to convert from loose/unpackaged products and homemade products to alternatives in spreads as a result of the increasing trend of urbanisation. Honey and jams and preserves will continue to account for the largest share of total volume sales due to the tradition of consuming these products. Chocolate spreads is also expected to be dynamic in terms of total volume growth due to its low sales base.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Iran?
  • What are the major brands in Iran?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2008-2013
  • Table 2 Sales of Spreads by Category: Value 2008-2013
  • Table 3 Sales of Spreads by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Spreads by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Spreads: % Value 2009-2013
  • Table 6 LBN Brand Shares of Spreads: % Value 2010-2013
  • Table 7 Distribution of Spreads by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

The young population, demographic changes and the decline in the popularity of unpackaged products are the main drivers of growth

Significant growth in unit prices continues to hamper volume growth in 2013

Artisanal products significant in a highly fragmented market

Independent small grocers remains dominant but is challenged by modern channels

Demand is expected to grow, albeit at a slower rate compared with the review period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-Based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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