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Country Report

Spreads in Italy

| Pages: 69

Price: US$900

About this Report

Executive Summary

TRENDS

  • Spreads had volume and value growth in 2012 due to the reduction of out-of-home consumption and the return to domestic breakfast due to the economic downturn, as well as the rising healthy connotation of most spreads products.

COMPETITIVE LANDSCAPE

  • Ferrero is the leader in spreads because of its monopoly position within chocolate spreads. This leadership stemmed from the strong brand equity of its popular brand Nutella. For most Italian consumers, Nutella is the only significant chocolate spread brand. Ferrero invested heavily in promoting consumption of Nutella with bread through TV and in-store campaigns. The company is also aiming to reposition Nutella as a product for consumption at any time of day from breakfast to the afternoon snack break.

PROSPECTS

  • Spreads will perform positively in the forecast period and growth will be principally driven by honey, whose constant value sales are expected to overtake chocolate spreads and jams and preserves during the forecast period. The constant value CAGR of 3% which is expected in spreads throughout the forecast period is lower than the 4% constant value CAGR of the review period because prices will be more unstable and with a declining trend in most of spreads.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Italy?
  • What are the major brands in Italy?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2007-2012
  • Table 2 Sales of Spreads by Category: Value 2007-2012
  • Table 3 Sales of Spreads by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Spreads by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Jams and Preserves 2007-2012
  • Table 6 Spreads Company Shares 2008-2012
  • Table 7 Spreads Brand Shares 2009-2012
  • Table 8 Sales of Spreads by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Spreads in Italy - Company Profiles

Conserve Italia - Consorzio Cooperative Conserve Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Key Facts
  • Summary 2 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Competitive Position 2012

Ferrero SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Ferrero SpA: Key Facts
  • Summary 6 Ferrero SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Ferrero SpA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Ferrero SpA: Competitive Position 2012

Unilever Italia SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Unilever Italia SpA: Key Facts
  • Summary 10 Unilever Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Unilever Italia SpA: Competitive Position 2012

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Unit price rises as innovation sustains value growth in 2012

Frugal consumers tighten their belts

Private label strengthens its foothold in packaged food

Supermarkets and hypermarkets hold firm despite increasing competition

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of the economic recession

Italians prefer to stay-at-home due to economic uncertainty

Consumers looking for health and wellness despite economic downturn

Mid-price brands squeezed by increasing polarisation

Growth of internet retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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