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Country Report

Italy Flag Spreads in Italy

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014, high temperatures and humidity, coupled with the use of pesticides in agriculture, led to a strong decline in the production of domestic honey. In order to compensate this loss, given stable demand from consumers, retailers purchased honey originating from other countries, predominantly Hungary and China. While consumers see a guarantee of quality in the fact that Hungary is subject to the same laws as Italy, Chinese honey does not enjoy the same quality perception.

COMPETITIVE LANDSCAPE

  • Ferrero led spreads with a 40% value share in 2015, followed by Rigoni di Asiago with 8% and Zuegg with a 5% share. Ferrero’s lead was due to a single brand, Nutella. Nutella is considered the best and most flavourful chocolate spread and is used by consumers for breakfast, as a sweet snack in the afternoon and to round off meals. In the foodservice channel, the product is usually available in single serving 15g plastic trays.

PROSPECTS

  • Spreads is expected to record a 5% value CAGR at constant 2015 prices and a 3% CAGR in retail volume terms over the forecast period, while foodservice is expected to register a 1% CAGR. In constant value terms, chocolate spreads and honey are expected to witness the best performances over the forecast period, followed by jams and preserves, and the same rankings are expected in retail volume terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Italy?
  • What are the major brands in Italy?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Italy - Company Profiles

CONAD - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 1 Conad Consorzio Nazionale Dettaglianti: Key Facts
  • Summary 2 Conad Consorzio Nazionale Dettaglianti: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Conad Consorzio Nazionale Dettaglianti: Private Label Portfolio

Competitive Positioning

  • Summary 4 Conad Consorzio Nazionale Dettaglianti: Competitive Position 2014

Ferrero SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 5 Ferrero SpA: Key Facts
  • Summary 6 Ferrero SpA: Operational Indicators

Competitive Positioning

  • Summary 7 Ferrero SpA: Competitive Position 2015

Packaged Food in Italy - Industry Context

Executive Summary

Farewell to recession, farewell to financial concerns?

Expo Milan 2015 showcases Italian food excellence to the world

Artisanal and local products in focus

Hypermarkets continues to struggle while online grocery retailers remain undeveloped

Eating good food, the first step for a healthy life

Key Trends and Developments

13 December 2014 marks the introduction of new food labelling laws in Italy

Decreasing promotional activity to level up prices between brands and private label

Italian food needs to adapt to cultural differences

Food safety concerns continue to grow among Italian consumers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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