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Country Report

Kenya Flag Spreads in Kenya

| Pages: 22

Price: US$990

About this Report

Executive Summary

Trends

  • Spreads in Kenya is seeing increased consumer support due to high levels of manufacturer activity in terms of local brands as well as the increase being noted in the number of imported spreads brands on retail shelves. Imported spreads are popular among the large expatriate community which currently lives in Kenya.

Competitive Landscape

  • Trufoods Ltd led spreads in 2015 with a value share of 22%. The company’s Zesta jams and preserves brand was the leading brand in the category in 2015. Premier Foods held second position in spreads in 2015, holding a 19% share through its Peptang jams and preserves brand. Finally, Unilever Kenya held into third position in spreads in 2015 holding an 11% value share through its Skippy peanut butter brand.

Prospects

  • Rising sales of baked goods in general and packaged bread in particular are set to contribute to the positive growth expected in sales of spreads over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Kenya?
  • What are the major brands in Kenya?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Kenya - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Packaged Food in Kenya - Industry Context

EXECUTIVE SUMMARY

Packaged food in Kenya achieves a steady growth in 2015

Product launches target the growing middle-income consumer class in 2015

Local manufacturers dominate packaged food in 2015

Modern retail outlets remain preferred channels for product distribution

Growth expected during the forecast period as income levels rise

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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