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Country Report

Latvia Flag Spreads in Latvia

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, spreads performed as a mature category lacking any noticeable innovation. Besides this, this category is squeezed between two trends that have different effects. On one side, the category suffered from the developing health and wellness trend, as spreads are commonly associated with products containing high levels of sugar. On the other side, the category was affected by the convenience trend, as each year, the number of people that make homemade jams and preserves continue to decline.

COMPETITIVE LANDSCAPE

  • Vinnis SIA for the first time outperformed Puratos Latvia SIA by achieving slightly higher than 12% value share in 2015. Puratos Latvia lost its leadership, as the company experienced a moderate value sales decline, falling to below 12% in 2015. Vinis maintained undisputable dominance in honey, where it held a major sales share. Moreover, the company is also present in jams and preserves, but unlike honey, the company holds a weaker position within this category.

PROSPECTS

  • In Latvia, spreads is set to experience the strong impact of increasing maturity levels over the forecast period. Nevertheless, gradually increasing demand for convenient products is set to result in moderate growth of per capita consumption. Although, producers are trying to respond to the evolving health and wellness trend, people are expected to remain sceptical about spreads in terms of health-related aspects. Those people that follow the health and wellness trend will continue to make their own jams and preserves.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Latvia?
  • What are the major brands in Latvia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Volume 2010-2015
  • Table 3 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 4 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 5 Distribution of Spreads by Format: % Value 2010-2015
  • Table 6 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 7 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 8 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Packaged Food in Latvia - Industry Context

EXECUTIVE SUMMARY

Despite a positive 2015, performance is slightly weaker than the review period

Positive economic environment benefits consumer confidence and drives up sales

Competitive environment faces fewer changes in 2015

Major distribution channels not only preserve their share, but effectively expand

Packaged food is set to see positive value growth going forward, albeit at a slower rate

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 10 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 14 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Sales of Packaged Food by Category: Value 2010-2015
  • Table 16 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 17 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 19 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 20 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 21 Penetration of Private Label by Category: % Value 2010-2015
  • Table 22 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 23 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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