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Country Report

Macedonia Flag Spreads in Macedonia

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 spreads in Macedonia is expected to achieve value growth of 3%, reaching value sales of MKD704 million. Growing health concerns by local consumers and consumer protection organisations are affecting spreads in Macedonia as some manufacturers undertake measures to lower consumers’ sugar intake. 2015 is a year with a moderate number of key new launches within spreads as most manufacturers are focused on advancing sales of existing brands on the market.

COMPETITIVE LANDSCAPE

  • In 2015 spreads in Macedonia is led by Koncern Swisslion-Takovo doo with 30% forecast value share, followed by Vitaminka ad with 15% value share in 2015. All of the top five companies in the category should manage to increase their value share in spreads as a result of the strong presence of these companies’ brands on the market. This strong performance of the category leaders contributes to further consolidation of spreads in 2015. Companies which are involved in the production of chocolate spreads such as Koncern Swisslion-Takovo doo with brand Eurokrem and Vitaminka AD with Vitakrem are the obvious category leaders due to the high level of popularity of chocolate spreads.

PROSPECTS

  • Over the forecast period, spreads in Macedonia is set to achieve a value CAGR of 2% at constant 2015 prices, to reach value sales of MKD793 million by the year 2020. Stable volume demand for chocolate spreads will be the major contributing factor for the moderate growth of spreads, whilst relatively weak demand for honey will be responsible for driving the overall value sales down a bit and preventing spreads from achieving even stronger growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Macedonia?
  • What are the major brands in Macedonia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Macedonia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Macedonia - Company Profiles

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Podravka dooel: Key Facts
  • Summary 2 Podravka dooel: Operational Indicators

COMPETITIVE POSITIONING

Vitaminka AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vitaminka ad: Key Facts
  • Summary 4 Vitaminka ad: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Vitaminka ad: Competitive Position 2015

Packaged Food in Macedonia - Industry Context

EXECUTIVE SUMMARY

Moderate growth continues in packaged food in 2015

Listeria scare redefines processed meat and seafood in 2015

Packaged food dominated by domestic brands; international players lead in innovation

The retail distribution of packaged food dominated by independent small grocers

Slower positive growth expected in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources
  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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