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Country Report

Morocco Flag Spreads in Morocco

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Moroccans tend to consume spreads with bread and a hot drink such as mint tea or milky coffee at breakfast time. The large increase in the range of spreads offered in Morocco, mainly chocolate spreads, successfully attracted children who like sweet, chocolate flavours. Moreover, the increasing role of women in the workforce has engendered new eating habits in Morocco. In the past women used to make spreads at home, such as amlou. However, the lack of time due to long hours at work encouraged many people to rely on packaged spreads, especially as manufacturers in this category tended to offer a large number of high-quality products.

COMPETITIVE LANDSCAPE

  • Both Diva Distribution and Les Conserves de Meknès Aicha led spreads in Morocco in 2015 with a 14% value share, followed closely by Diva Distribution with 14%. This was mainly due to the long-term and strong history of these players in Morocco. The wide range of jams and preserves flavours offered by Les Conserves de Meknès Aicha helped to attract a large number of consumers from all social classes as they offered good quality at low prices, starting from Dh7.00. The company also implemented a very strong distribution strategy as its products were available across the country through both small and large grocery retailers. Additionally, it had some of the most recognisable TV advertisements in Morocco, which were broadcast mainly at lunchtime when families tend to gather to eat.

PROSPECTS

  • Spreads is expected to witness healthy growth over the forecast period due to a number of social factors. The increase in the number of working women will drive consumption of packaged spreads. Moreover, many parents will be obliged to buy chocolate spreads and jams in order to encourage their children to eat their breakfast. More importantly, the use of spreads will no longer be limited to breakfast, as many Moroccans use it to prepare homemade pastries and cakes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Morocco?
  • What are the major brands in Morocco?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

  • Summary 1 Jessy Diffusion SA: Key Facts
  • Summary 2 Jessy Diffusion SA: Operational Indicators
  • Summary 3 Jessy Diffusion SA: Competitive Position 2015

Packaged Food in Morocco - Industry Context

Packaged food sustains its positive growth in Morocco in 2015

Increasingly hectic lifestyles and more women in the workforce increase demand for convenient food

Domestic companies maintain strong growth in 2015

Independent small grocers remains the most important distribution channel in 2015

Strong growth expected in packaged food over the forecast period

Health and wellness products in Morocco

Traditional grocery retailers in Morocco remains the leading distribution channel in 2015

Consumer lifestyle in Morocco

Domestic key players still outperform international ones in 2015

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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