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Country Report

Morocco Flag Spreads in Morocco

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • In Morocco, people tend to consume spreads with bread and a hot drink like menthe tea or milked coffee during breakfast time. The large increase in spreads offered in Morocco, mainly chocolate spreads, successfully attracted children who like sweet, chocolate flavours. Moreover, the increasing role of women in the workforce has engendered new eating habits in Morocco. In the past women used to make spreads at home like Amlou. However, the lack of time they have because of long hours at work, pushed many people to rely on packaged spreads, especially as manufacturers in this area tend to offer a large number of good quality products.

COMPETITIVE LANDSCAPE

  • Les Conserves de Meknès Aicha SA leads spreads in Morocco in 2014 with a 15% value share, followed closely by Diva Distribution SARL with 14%. This is mainly due to the long and strong existence of these brands in Morocco. The large number of jams and preserves flavours offered by Les Conserves de Meknès Aicha helped to attract a large number of consumers from all social classes as they offer good quality at low prices, starting from MAD7. The company also ensures a very strong distribution strategy as its products are available across the country through both small and large grocery retailers. Additionally, the company has some of the most recognisable TV ads in Morocco as they are broadcast mainly at lunchtime when families tend to gather to eat.

PROSPECTS

  • Over the forecast period, spreads is expected to witness healthy growth thanks to certain social factors. In fact, the rise in number of working women will push packaged spreads consumption upward. Moreover, many parents will be obliged to buy chocolate spreads and jams in order to push their children to eat their breakfast. More importantly, the use of spreads will no longer be limited to breakfast, as many people use it to prepare homemade pastries and cakes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Morocco?
  • What are the major brands in Morocco?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2009-2014
  • Table 2 Sales of Spreads by Category: Value 2009-2014
  • Table 3 Sales of Spreads by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Spreads by Category: % Value Growth 2009-2014
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Spreads: % Value 2010-2014
  • Table 7 LBN Brand Shares of Spreads: % Value 2011-2014
  • Table 8 Distribution of Spreads by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Spreads by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Spreads by Category: Value 2014-2019
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2014-2019

Spreads in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jessy Diffusion: Key Facts
  • Summary 2 Jessy Diffusion: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Jessy diffusion: Competitive Position 2014

Packaged Food in Morocco - Industry Context

EXECUTIVE SUMMARY

Healthy growth in packaged food is maintained by growing household demand

Product diversification and discounts increase consumers’ spending in 2014

Domestic players still outperform international players in 2014

Small grocery retailers are most frequented by Moroccans in 2014

Healthy performance is expected over the forecast period 2014-2019 in Morocco

KEY TRENDS AND DEVELOPMENTS

Consumers’ lifestyles in Morocco are changing, with a general shift in food consumption from unpackaged to packaged food

The health and wellness trend attracts Moroccan consumers to packaged food

Domestic vs multinational manufacturers in Morocco

Retailing in Morocco

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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