Country Report

Spreads in Poland

Dec 2013 | Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

In 2013, spreads is expected to register a noticeable increase in retail value sales. However, jams and preserves is the only category predicted to record value growth. Consumers are paying more attention to the quality of jams and preserves, and are more likely to purchase more expensive and better-quality products. Jams and preserves are consumed as an ingredient in bakery-based meals, as an addition to dairy products, or as a component of home-made cakes. Still, some people prepare jams and preserves themselves from fruit available seasonally, but with changes in lifestyles, this time-consuming activity is increasingly being abandoned, to the benefit of jams and preserves purchased in stores.

COMPETITIVE LANDSCAPE

Agros-Nova is expected to remain the leading player in spreads in 2013, with a 16% retail value share. The company owes its leading position to the strong popularity of the Lowicz brand, and its wide range of jams and preserves. Agros-Nova is active in widespread promotional activities and new product developments. The company maintains a loyal group of consumers thanks to a recognisable brand identified with high quality and reasonable pricing, which helps to maintain its strong position in spreads overall.

PROSPECTS

Over the forecast period sales of spreads are predicted to increase in volume terms. Consumers who do not have time to make home-made jams and preserves will increasingly source retail offers. Health is expected to be treated as an increasingly important issue, thus honey is likely to enjoy growing demand due to its health properties. Chocolate spreads is forecast to present a more stable level of sales, due to its perception as an unhealthy product, and a lack of tradition of consumption in Poland.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Poland?
What are the major brands in Poland?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.