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Country Report

Spreads in

Spreads in Poland

39 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Spreads performed well in 2017, posting current retail value growth of 4% as a result of increased interest in more natural, healthier products, which encouraged existing manufacturers to refresh their portfolios and attracted new players to the market, thus further boosting sales. Polish citizens are increasingly interested in products containing more natural ingredients, with larger fruit content in the case of jams, higher chocolate content in the case of chocolate spreads, and more nuts and seeds in the case of nut and seed based spreads. Sales of honey have been improving as well due to very good marketing and well-known healthy properties. However, Polish consumers are turning away from chocolate spreads, which are widely considered to be a less healthy alternative to other spreads.

COMPETITIVE LANDSCAPE

Agros Nova led sales in 2017, posting a value share of 15% as a result of the company’s strong position in the market, decades-long experience, wide distribution and loyalty for the Lowicz brand, which offers the most popular jam and preserves flavours for reasonable prices. Moreover, since 2015, when it was acquired by Maspex Wadowice Grupa, the company has increased spending and further extended activities. GP Sadecki Bartnik ranked second with a value share of 9% and is strong within honey, where it accounted for 20% of value sales in 2017. Spreads in Poland is highly fragmented, with many producers having a small sales share of under 4%, thus resulting in strong competition but also limited profits and development potential. As a result, smaller producers are turning towards forced specialisation and direct-to-customer sales (especially within honey and, to some extent, spreads).

PROSPECTS

Spreads is expected to post a value CAGR of 2% at constant 2017 prices over the forecast period, with the area having good prospects. Interest in healthier and better-quality products and the development of 100% fruit content jams and preserves will continue to grow over the forecast period, although growth rates will slow due to rising saturation in spreads. Nut and seed based spreads are also in line with this trend as they are widely considered to be healthy alternatives to chocolate spreads and a great chocolate substitute for vegetarians. As the segment is relatively small, there is large scope for companies to launch products.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Poland?
What are the major brands in Poland?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2012-2017
Table 2 Sales of Spreads by Category: Value 2012-2017
Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Spreads: % Value 2013-2017
Table 7 LBN Brand Shares of Spreads: % Value 2014-2017
Table 8 Distribution of Spreads by Format: % Value 2012-2017
Table 9 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 10 Forecast Sales of Spreads by Category: Value 2017-2022
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Spreads in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp zoo: Key Facts
Summary 2 Auchan Polska Sp zoo: Operational Indicators
Summary 3 Auchan Polska Sp zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp zoo: Competitive Position 2017
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2017
Summary 8 Sante A Kowalski Sp j: Key Facts
Summary 9 Sante A Kowalski Sp j: Operational Indicators
Summary 10 Sante A Kowalski Sp j: Competitive Position 2017
Summary 11 Tesco Polska Sp zoo: Key Facts
Summary 12 Tesco Polska Sp zoo: Operational Indicators
Summary 13 Tesco Polska Sp zoo: Competitive Position 2017

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Outlook

Positive impact from developing Polish economy

Outlook

Premiumisation vs private label

Outlook

Ongoing gradual consolidation of brands and retailers within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Spreads in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Spreads in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Positive impact from developing Polish economy

Premiumisation vs private label

Ongoing gradual consolidation of brands and retailers within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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