37 pages, Dec 2016
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Polish citizens are increasingly interested in products offering healthier and more natural ingredients with greater fruit content in the case of jams, chocolate in case of spreads and nuts in case of nut and seed based spreads. Non-traditional flavours introduced by manufacturers were also a popular means of promoting brands. Sales of honey improved as well, due to the very good reputation of honey and its well-known healthy properties. As a consequence, however, Poles turned away from chocolate spreads, which are widely considered to be a less healthy alternative to other spreads.
Sales of spreads in 2016 were led by Agros Nova Sp zoo which had a 16% value share. The company’s success comes from the large availability and brand loyalty towards its Lowicz brand, which offers all of the most popular jam and preserves flavours for reasonable prices. It was followed by GP Sadecki Bartnik (8% value share of spreads), whose strong position came from the fact it held 20% of honey value sales in Poland at the end of the review period. Spreads in Poland was very fragmented with lots of producers having 1%-4% value sales of spreads. This in turn forced specialisation and the development of private label, especially by smaller producers.
Because of growing interest in healthier and better-quality products, the development of 100% fruit content jams and preserves is likely to continue over the forecast period. Nut and seeds based spreads will also fit in with that trend, as the products are widely considered to be a healthy alternative to chocolate spreads and a great chocolate substitute for vegetarians. As the category is relatively small, it creates a large potential space for companies to launch products in the future.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.