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Country Report

Spreads in

Spreads in Poland

37 pages, Dec 2016

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Polish citizens are increasingly interested in products offering healthier and more natural ingredients with greater fruit content in the case of jams, chocolate in case of spreads and nuts in case of nut and seed based spreads. Non-traditional flavours introduced by manufacturers were also a popular means of promoting brands. Sales of honey improved as well, due to the very good reputation of honey and its well-known healthy properties. As a consequence, however, Poles turned away from chocolate spreads, which are widely considered to be a less healthy alternative to other spreads.

COMPETITIVE LANDSCAPE

Sales of spreads in 2016 were led by Agros Nova Sp zoo which had a 16% value share. The company’s success comes from the large availability and brand loyalty towards its Lowicz brand, which offers all of the most popular jam and preserves flavours for reasonable prices. It was followed by GP Sadecki Bartnik (8% value share of spreads), whose strong position came from the fact it held 20% of honey value sales in Poland at the end of the review period. Spreads in Poland was very fragmented with lots of producers having 1%-4% value sales of spreads. This in turn forced specialisation and the development of private label, especially by smaller producers.

PROSPECTS

Because of growing interest in healthier and better-quality products, the development of 100% fruit content jams and preserves is likely to continue over the forecast period. Nut and seeds based spreads will also fit in with that trend, as the products are widely considered to be a healthy alternative to chocolate spreads and a great chocolate substitute for vegetarians. As the category is relatively small, it creates a large potential space for companies to launch products in the future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Spreads Market Research Report

Sample Spreads Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Poland?
What are the major brands in Poland?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2011-2016
Table 2 Sales of Spreads by Category: Value 2011-2016
Table 3 Sales of Spreads by Category: % Volume Growth 2011-2016
Table 4 Sales of Spreads by Category: % Value Growth 2011-2016
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2011-2016
Table 6 NBO Company Shares of Spreads: % Value 2012-2016
Table 7 LBN Brand Shares of Spreads: % Value 2013-2016
Table 8 Distribution of Spreads by Format: % Value 2011-2016
Table 9 Forecast Sales of Spreads by Category: Volume 2016-2021
Table 10 Forecast Sales of Spreads by Category: Value 2016-2021
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2016-2021

Spreads in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp Zoo: Key Facts
Summary 2 Auchan Polska Sp Zoo: Operational Indicators
Summary 3 Auchan Polska Sp Zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp Zoo: Competitive Position 2015
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2016
Summary 8 Sante A Kowalski Sp J: Key Facts
Summary 9 Sante A Kowalski Sp J: Operational Indicators
Summary 10 Sante A Kowalski Sp J: Competitive Position 2016
Summary 11 Tesco Polska Sp Zoo: Key Facts
Summary 12 Tesco Polska Sp Zoo: Operational Indicators
Summary 13 Tesco Polska Sp Zoo: Competitive Position 2016

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Continual deflation in Poland in 2016 hinders sales of packaged food

The search for healthy products fuels a sales increase in packaged food

International companies dominate with private label their main sales generator

Independent small grocers declines in favour of modern grocery retailers

Sales of packaged food are set to remain in line with review period sales

KEY TRENDS AND DEVELOPMENTS

The increasing presence of healthy products fuels sales of packaged food

Outlook

The importance of convenience among Poles rises

Outlook

Brand loyalty slowly decays while customer-company relations improve

Outlook

The internet and offline channels compete for sales

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021

Country Report

Spreads in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Spreads in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Continual deflation in Poland in 2016 hinders sales of packaged food

The search for healthy products fuels a sales increase in packaged food

International companies dominate with private label their main sales generator

Independent small grocers declines in favour of modern grocery retailers

Sales of packaged food are set to remain in line with review period sales

KEY TRENDS AND DEVELOPMENTS

The increasing presence of healthy products fuels sales of packaged food

The importance of convenience among Poles rises

Brand loyalty slowly decays while customer-company relations improve

The internet and offline channels compete for sales

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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