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Country Report

Portugal Flag Spreads in Portugal

| Pages: 63

Price: US$900

About this Report

Executive Summary

TRENDS

  • With the growing health awareness among Portuguese consumers, healthy eating habits became increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. Thus, consumer demand for the best breakfast experience increased and spreads, which is usually consumed for breakfast, benefited from this in 2014 with retail value growth of 1%, a slightly better performance than the flat performance registered over the review period.

COMPETITIVE LANDSCAPE

  • Nutrexpa led spreads in 2014 with a 12% value share thanks to its strong position in honey, the most valuable category in spreads. Its well-established local honey brand, Granja São Francisco, remained the leading brand in honey, with a 22% value share in 2014.

PROSPECTS

  • Many Portuguese are expected to continue to opt for a good breakfast experience and to regard breakfast as the most important meal of the day. As a result, spreads is predicted to post a 1% value CAGR at constant 2014 prices over the forecast period, which will be a better performance than the negative constant value CAGR of 2% registered over the review period. Moreover, demand for naturally healthy products within spreads is predicted to prevail over the forecast period as Portuguese consumers become increasingly concerned about their food choices in terms of sugar and fat content. Indeed, rising health-consciousness appears to be part of a long-term trend towards healthier eating and lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Portugal?
  • What are the major brands in Portugal?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2009-2014
  • Table 2 Sales of Spreads by Category: Value 2009-2014
  • Table 3 Sales of Spreads by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Spreads by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Spreads: % Value 2010-2014
  • Table 6 LBN Brand Shares of Spreads: % Value 2011-2014
  • Table 7 Distribution of Spreads by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Spreads by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Spreads by Category: Value 2014-2019
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2014-2019

Spreads in Portugal - Company Profiles

Martins & Costa SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Martins & Costa SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Unilever Jerónimo Martins Lda: Key Facts
  • Summary 3 Unilever Jerónimo Martins Lda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Unilever Jerónimo Martins Lda: Competitive Position 2014

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Overall performance of packaged food stabilises

The home cooking and health and wellness trends support growth in fresh food

Growth in private label slows down

Consumers favour convenience and proximity

Packaged food is expected to record a slight recovery over the forecast period

KEY TRENDS AND DEVELOPMENTS

In adverse economic conditions, price sensitivity remains significant

Fresh products favoured by increase in home-cooking

Portuguese consumers prefer domestic, local and national products

Consumers are looking for more convenient retail channels

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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