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Country Report

South Africa Flag Spreads in South Africa

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Manufacturers are seeking to engage consumer interest in spreads through the introduction of new variants and promotional pricing. Product innovation such as the inclusion of chunkier nut pieces within nut and seed based spreads is driving growth. Growth is also benefiting from launches of brands straddling both chocolate spreads and nut and seed based spreads, such as Black Cat's flavoured peanut butter.

COMPETITIVE LANDSCAPE

  • Tiger Consumer Brands continues to lead spreads in South Africa and accounted for a value share of 28% in 2015. The company’s Black Cat peanut butter is the leading brand in overall spreads and accounted for 16% value share in 2015. Foodcorp’s Yum-Yum peanut butter is the second largest brand, with its 11% value share giving the company third position overall. Pioneer Foods meanwhile sits in second place in overall spreads with a value share of 13% derived from its Bovril and Marmite yeast-based spreads, with these commanding a value share of 6% each in spreads in 2015.

PROSPECTS

  • The performance of spreads hinges both on the performance of bread as well as on innovation and competitive pricing within spreads. Manufacturers need to ensure that they stimulate consumer interest in spreads or many consumers will drop out. It is difficult for players to launch completely new brands, with such launches requiring considerable expense and possibly seeing only a limited consumer uptake. However, there is room for brand extensions within spreads. It is possible that leading brands such as Tiger Brand’s Black Cat in nut and seed based spreads or All Gold in jams and preserves may enter new and lucrative categories such as chocolate spreads over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in South Africa?
  • What are the major brands in South Africa?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in South Africa - Company Profiles

Foodcorp (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 1 Foodcorp (Pty) Ltd: Key Facts

Competitive Positioning

  • Summary 2 Foodcorp (Pty) Ltd: Competitive Position 2015

Pick 'n' Pay Retailers (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 3 Pick n Pay Retailers (Pty) Ltd: Key Facts
  • Summary 4 Pick n Pay Retailers (Pty) Ltd: Operational Indicators

Internet Strategy

Private label

  • Summary 5 Pick ‘n’ Pay Retailers (Pty) Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 6 Pick n Pay Retailers (Pty) Ltd: Competitive Position 2015

Pioneer Foods (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 7 Pioneer Foods (Pty) Ltd: Key Facts
  • Summary 8 Pioneer Foods (Pty) Ltd: Operational Indicators

Competitive Positioning

  • Summary 9 Pioneer Foods (Pty) Ltd: Competitive Position 2015

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 10 Tiger Consumer Brands Ltd: Key Facts
  • Summary 11 Tiger Consumer Brands Ltd: Operational Indicators

Competitive Positioning

  • Summary 12 Tiger Consumer Brands Ltd: Competitive Position 2015

Packaged Food in South Africa - Industry Context

Executive Summary

Packaged food achieves strong value growth in 2015

Convenience and added-value drive packaged food sales in 2015

Manufacturers implement price promotions in order to drive volume sales in 2015

Convenience drives retailer store footprint and product mix in 2015

Steady growth forecast for South African packaged food

Key Trends and Developments

Growing convenience trend drives more snacking opportunities in 2015

Indulgence and added-value drive sales in 2015

Busy lifestyles lead to convenience-driven packaging innovation in 2015

Health and wellness trend remains a key element in packaged food in South Africa

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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