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Spreads in

Spreads in Sweden

40 pages, Oct 2015

US$990

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Executive Summary

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TRENDS

The health trend in 2015 is expected to impact nut and seed based spreads the most of all spreads categories. Therefore, Green Choice, a market-leading organic peanut butter from Haugen-Gruppen AB made from 99.3% peanuts, is trending as providing good fat for athletes. The product is often recommended on forums and seemingly markets itself by word of mouth. The product is labelled KRAV by the Swedish organic food certification board with the same name and thus benefits from the increasing demand for organic spreads as well.

COMPETITIVE LANDSCAPE

Orkla Foods with the brands BoB, Önos and Den Gamle Fabrik is expected to remain the clear category leader in jams and preserves as well as in overall spreads with 47% value share in jams and preserves. Svensk Honungsförädling has the largest revenue in honey, although ICA’s private label and the imported brand Svea-Nordic distributed by Bisca AB both sell larger volumes. Nutella from Ferrero Scandinavia will remain the leader in chocolate spreads and is expected to see 20% value growth in 2015. Green Choice will keep enjoying the favour of the consumers in nut and seed based spreads. Meanwhile, honey is characterised by a more diverse competitive landscape. Private label products are struggling to compete on price in jams and preserves but are doing better in honey, nut and seed based spreads and chocolate spreads.

PROSPECTS

With the current trend in spreads, premium products will become increasingly common choices over the forecast period. Artisanal positioning, exotic flavours, natural ingredients, organic certification and functional ingredients will be some of the features of future product development. Meanwhile, more consumers will choose smaller jars and possibly demand flexible packages for outdoor use and quick sandwiches. These developments are likely to result in increased constant unit prices. The unit price CAGR is expected to be 1% in constant terms during the forecast period over 2015-2020, which is similar to the CAGR over the review period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Sweden?
What are the major brands in Sweden?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Sweden - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2010-2015
Table 2 Sales of Spreads by Category: Value 2010-2015
Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
Table 6 NBO Company Shares of Spreads: % Value 2011-2015
Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
Table 8 Distribution of Spreads by Format: % Value 2010-2015
Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Sweden - Company Profiles

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Axfood AB: Key Facts
Summary 2 Axfood AB: Operational Indicators
Summary 3 Axfood AB: Private Label Portfolio
Summary 4 Axfood AB: Competitive Position 2014
Summary 5 Haugen-Gruppen AB: Key Facts
Summary 6 Haugen-Gruppen AB: Operational Indicators
Summary 7 ICA Sverige AB: Key Facts
Summary 8 ICA Sverige AB: Operational Indicators
Summary 9 ICA Sverige AB: Competitive Position 2015
Summary 10 Orkla Foods Sverige AB: Key Facts
Summary 11 Orkla Foods Sverige AB: Operational Indicators
Summary 12 Orkla Foods Sverige AB: Competitive Position 2015

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Outlook

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Outlook

Sugar no, Fredagsmys yes!

Outlook

Protein is “the new black”

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

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Research Methods

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Country Report

Spreads in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Spreads in Sweden - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Sweden - Company Profiles

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Sugar no, Fredagsmys yes!

Protein is “the new black”

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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