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Learn more41 pages, Nov 2017
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In 2017, continued consumer interest in “natural” products, which was closely related to generally strong consumer interest in environmental issues, helped propel the relatively strong growth of honey and also nut and seed based spreads. Honey is used as a spread, as an ingredient in baking, for taking tea and as a topping for some traditional dishes such as pancakes. The performance of nut and seed based spreads was also assisted by strong interest in vegan- and animal-product-free spreads, replacing butter and margarine for the increasing number of consumers adhering to strict vegan or vegetarian diets.
In 2017, the leading player was Orkla Foods Sverige, holding a 23% value share of spreads; however, Orkla Foods Sverige was not present in all categories, offering products with any significant share only in jams and preserves, where the Bob and Önos brands led sales, and in chocolate spreads. ICA Sverige was ranked second in spreads with a value share of 11% in 2017, offering a diversified offering with a presence in all categories. Axfood followed in third place with a value share of 9%.
Although the initial effects of campaigning conducted by category players, such as Oatly, for the replacement of animal-product goods with substitutes began to fade in 2017, the additional interest in vegan and vegetarian products that it generated is expected to continue to have a lasting effect on nuts and seed based spreads. Several relatively new players, such as Kung Markatta, are expected to use consumer interest in organic and environmentally friendly products to drive sales, and the category is expected to see very strong growth, competing primarily with butter and margarine but also acting as a substitute for other types of spreads.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Sweden market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.