Country Report

Spreads in Sweden

Dec 2013 | Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

Due to a persistent winter season, an estimated 18-20% of all bee colonies are expected to die in 2013. Some beekeepers even reported about half of their bee colonies vanishing because of the cold. The bees were not able to fly outdoors and hence contaminated the hive with their own excrement. Different theories spread about its effect on the honey production. Some sources state that it is set to have a big impact on overall sales of spreads, while others argue that a warm summer would compensate for the extensive numbers of bees dying.

COMPETITIVE LANDSCAPE

Procordia Food AB is set to maintain its leading position in spreads in 2013, accounting for 35% value share. The company has reached its strong position mainly because of several strong brands in jams and preserves. Önos, Den Gamle Fabrik and BOB all have high brand awareness due to long traditions and a wide range of high qualitative products.

PROSPECTS

The trend towards naturally healthy products is set to maintain its strong influence over the forecast period. Consumers are becoming more aware about the drawbacks with industrial additives and excessive amounts of sugar. Although there is increased awareness, only a limited amount of brands launched spreads containing the natural sweetener stevia. Some scepticism still exists towards stevia due to the taste but with further refinement it is expected to gain momentum over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Sweden?
What are the major brands in Sweden?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.