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Country Report

Sweden Flag Spreads in Sweden

| Pages: 62

Price: US$990

About this Report

Executive Summary

TRENDS

  • Orkla Foods Sverige AB was founded on 1 January 2014, after a successful integration of the three food companies: Abba Seafood, Procordia Food and Frödinge the year before. Due to the merger the new Orkla Foods Sverige will sell a wide range of various types of products and brands, which makes it even easier to combine various types of products in one and using the positive impact of synergy.

COMPETITIVE LANDSCAPE

  • The clear leader remains Orkla Foods Sverige AB (previously called Procordia Food AB) with a 34% retail value share in spreads in 2014. The company’s strong position is due to a list of very strong brands with long history in spreads on the Swedish market, namely Bob, Önos Sylt and Den Gamle Fabrik, where the two first occupy the top two positions in jams and preserves.

PROSPECTS

  • The verging interest in locally produced and naturally healthy products will remain the mainstream trend over the forecast period. Consumers try to avoid products with industrial additives and excessive amounts of sugar. Despite this trend there are still a limited number of spreads available sweetened with natural stevia, since there is still some doubt about the taste of such products, however, further experimentation with the refinement of the taste will change this situation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Sweden?
  • What are the major brands in Sweden?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2009-2014
  • Table 2 Sales of Spreads by Category: Value 2009-2014
  • Table 3 Sales of Spreads by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Spreads by Category: % Value Growth 2009-2014
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Spreads: % Value 2010-2014
  • Table 7 LBN Brand Shares of Spreads: % Value 2011-2014
  • Table 8 Distribution of Spreads by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Spreads by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Spreads by Category: Value 2014-2019
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2014-2019

Spreads in Sweden - Company Profiles

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Axfood AB: Key Facts
  • Summary 2 Axfood AB: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Axfood AB: Competitive Position 2013

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 ICA Sverige AB: Key Facts
  • Summary 6 ICA Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 ICA Sverige AB: Competitive Position 2014

Unilever Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Unilever Sverige AB: Key Facts
  • Summary 9 Unilever Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Unilever Sverige AB: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Unilever Sverige AB: Competitive Position 2014

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value sales growth registered

Taste and health score high

Varied competitive landscape

Grocery retailers dominate

Packaged food expected to see growth

KEY TRENDS AND DEVELOPMENTS

Taste and health score high in choice of packaged food

Internet retailing – a sleeping giant waiting to be woken?

Ethnic flavours power through packaged food

Growing home cooking trend

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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