38 pages, Nov 2016
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Premiumisation was strong in jams and preserves in 2016 and unit prices increased by 3% in current terms. Reduced sugar and high quality marmalade launches, both with high berry/fruit content were high on the agenda. The desire to eat natural things resonated well with the consumption of jams and preserves, wherever sugar was not the main ingredient. This realisation was perhaps one of the reasons behind launches of exotic flavours under the brand Den Gamle Fabrik as well as private label introductions of reduced sugar jams and preserves in 2016. Condiments and other products that can simply spice up a meal resonate well with the home-cooking and convenience trends in Sweden and manufacturers of spreads are wise to try to position jams and preserves as one such product by improving recipes.
Orkla Foods Sverige AB remained the clear leader in spreads in 2016 with its strong brands in jams and preserves, where it accounted for 47% of retail value sales, ahead of private label with 30%.
Premium products will become increasingly common choices over the forecast period. Artisanal positioning, exotic flavours, natural ingredients, organic certification and functional ingredients will be some of the features of future product development. Meanwhile, more consumers will choose smaller jars and possibly demand flexible packages for outdoor use and quick sandwiches. These developments are likely to result in higher unit prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Sweden market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.