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Country Report

Sweden Flag Spreads in Sweden

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • The health trend in 2015 is expected to impact nut and seed based spreads the most of all spreads categories. Therefore, Green Choice, a market-leading organic peanut butter from Haugen-Gruppen AB made from 99.3% peanuts, is trending as providing good fat for athletes. The product is often recommended on forums and seemingly markets itself by word of mouth. The product is labelled KRAV by the Swedish organic food certification board with the same name and thus benefits from the increasing demand for organic spreads as well.

COMPETITIVE LANDSCAPE

  • Orkla Foods with the brands BoB, Önos and Den Gamle Fabrik is expected to remain the clear category leader in jams and preserves as well as in overall spreads with 47% value share in jams and preserves. Svensk Honungsförädling has the largest revenue in honey, although ICA’s private label and the imported brand Svea-Nordic distributed by Bisca AB both sell larger volumes. Nutella from Ferrero Scandinavia will remain the leader in chocolate spreads and is expected to see 20% value growth in 2015. Green Choice will keep enjoying the favour of the consumers in nut and seed based spreads. Meanwhile, honey is characterised by a more diverse competitive landscape. Private label products are struggling to compete on price in jams and preserves but are doing better in honey, nut and seed based spreads and chocolate spreads.

PROSPECTS

  • With the current trend in spreads, premium products will become increasingly common choices over the forecast period. Artisanal positioning, exotic flavours, natural ingredients, organic certification and functional ingredients will be some of the features of future product development. Meanwhile, more consumers will choose smaller jars and possibly demand flexible packages for outdoor use and quick sandwiches. These developments are likely to result in increased constant unit prices. The unit price CAGR is expected to be 1% in constant terms during the forecast period over 2015-2020, which is similar to the CAGR over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Sweden?
  • What are the major brands in Sweden?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Sweden - Company Profiles

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Axfood AB: Key Facts
  • Summary 2 Axfood AB: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Axfood AB: Competitive Position 2014

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Haugen-Gruppen AB: Key Facts
  • Summary 6 Haugen-Gruppen AB: Operational Indicators

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 ICA Sverige AB: Key Facts
  • Summary 8 ICA Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 ICA Sverige AB: Competitive Position 2015

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Orkla Foods Sverige AB: Key Facts
  • Summary 11 Orkla Foods Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Orkla Foods Sverige AB: Competitive Position 2015

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Sugar no, Fredagsmys yes!

Protein is ‘the new black’

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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