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Country Report

Thailand Flag Spreads in Thailand

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Spreads registered slightly slower current retail value growth in 2015 than the previous year. Continued popularity of baked goods, particularly packaged bread in view of convenience as a breakfast option, benefitted the performance of spreads. This is because consumers can quickly add spreads to packaged bread for consumption quickly as well as when they are on the go.

COMPETITIVE LANDSCAPE

  • Unilever Thai Holdings Ltd maintained its retail value share of 53% and retained leadership within spreads in 2015. Presence across spreads from jams and preserves to nut and seed based spreads contributed to Unilever Thai Holdings Ltd’s leadership over the review period, as did consumer trust in the product quality offered. The player also invested in marketing and promotional campaigns over the review period, which helped to sustain consumer interest in the brand.

PROSPECTS

  • Spreads is expected to record positive retail value growth (constant 2015 prices) over the forecast period. Projected strong performance of baked goods, especially bread as a quick and convenient breakfast option, will continue to support the performance of spreads. However, consumers are likely to steer towards healthier options such as honey or jams and preserves in view of their health consciousness.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Thailand?
  • What are the major brands in Thailand?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Thailand - Company Profiles

Ek-Chai Distribution System Co Ltd in Packaged Food (Thailand)

Strategic Direction

Key Facts

  • Summary 1 Ek-Chai Distribution System Co Ltd: Key Facts
  • Summary 2 Ek-Chai Distribution System Co Ltd: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Ek-Chai Distribution System Co Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 4 Ek-Chai Distribution System Co Ltd: Competitive Position 2015

Unilever Thai Holdings Ltd in Packaged Food (Thailand)

Strategic Direction

Key Facts

  • Summary 5 Unilever Thai Holdings Ltd: Key Facts
  • Summary 6 Unilever Thai Holdings Ltd: Operational Indicators

Competitive Positioning

  • Summary 7 Unilever Thai Holding Ltd: Competitive Position 2015

Packaged Food in Thailand - Industry Context

Executive Summary

Economic downturn, drought, and insurgencies weaken consumer spending

Fast developing urban lifestyle helps boost impulse and indulgence products

Large players enjoy benefits of economies of scale

Convenience stores gain importance for Thais

Packaged food is expected to see slower retail value sales growth

Key Trends and Developments

Recession and political unrest continue to challenge packaged food in Thailand

Health and wellness and the convenience and indulgence trends shape innovation

Going online is key to consumer outreach and engagement in Thailand

Convenience store outlets widen their packaged food product portfolios

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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