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Country Report

Spreads in Thailand

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Spreads is expected to see the moderate value growth of 5% to reach Bt2.1 billion in 2012, up slightly from 2011. The greater influence of Western cuisine amidst the urbanisation trend in Thailand coupled with vast selections of spread products in the well contribute to the higher consumption of spreads, followed by the increase in the major counterpart products: bread, croissants and bagels. Increase in demand for honey is foreseen, promising growth due to the health awareness and naturally healthy trend in Thailand.

COMPETITIVE LANDSCAPE

  • Unilever Thai Holdings is expected to continue dominating in spreads during 2012, with a 51% value share, thanks largely to its mass-consumer brands such as Bestfoods and Skippy with competitive prices. With long-standing presence in Thailand, Bestfoods brand continued to dominate jams and preserves with a 56% value share in 2011, but the lack of advertising campaigns alongside the penetration of new brands in premium range in jams and preserves is anticipated to drop Bestfoods’ value share to 54% in 2012. Its Skippy is set to maintain its lead in nut- and seed-based spreads, with a 66% value share in 2012, given no likelihood of significant change in the market landscape. The company also owns a very strong distribution network nationwide, with a global reputation and a wide array of products across consumer goods categories in Thailand.

PROSPECTS

  • Over the forecast period, spreads in Thailand is forecast to record a positive constant value CAGR of 4% to reach Bt2.5 billion in 2012, up from a 2% constant value CAGR seen during the review period, since spreads serves as a complement to Western food as bread, croissants and bagels, which are the convenient choice for consumers with hectic lifestyles. In addition, the parade of new brands proliferating on the market with wider selections will reinforce the growth of spreads in Thailand over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Thailand?
  • What are the major brands in Thailand?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2007-2012
  • Table 2 Sales of Spreads by Category: Value 2007-2012
  • Table 3 Sales of Spreads by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Spreads by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Jams and Preserves 2007-2012
  • Table 6 Spreads Company Shares 2008-2012
  • Table 7 Spreads Brand Shares 2009-2012
  • Table 8 Sales of Spreads by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Strong post-flood recovery drives market growth

Key government policies raise unit prices

Small players penetrate market post-flood

Modern trade channels continue expansion

Future market growth driven by health trends and convenience

KEY TRENDS AND DEVELOPMENTS

Government policies and post-flood recovery bolster sales value growth

Manufacturers employ integrated marketing strategies in the social network age

Health and wellness trends drive product innovation in line with consumer interest

Industry players prepare for advent of ASEAN Economic Community in 2015

Demand for health-based independent retailers gains momentum

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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