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Country Report

Spreads in Turkey

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, spreads registered 8% value growth, which is higher than the current value CAGR of 6% over the review period. The main reason for the higher growth was the positive impact of the fake honey issue on sales of packaged honey products that have consumer trust. 34 honey products from 17 companies were made public as fake on the webpage of the Ministry of Food, Agriculture and Livestock. The revelation of fake honey producers by the Ministry increased the sales of accredited brands. Moreover, leading companies are also trying to increase their brands’ reliability with new innovations. For example, Altiparmak Pazarlama Koll Sti introduced a quality tracking system which allows consumers to track the quality of the product on the internet.

COMPETITIVE LANDSCAPE

  • The company that had the highest share was Altiparmak Pazarlama Koll Sti, with its Balparmak, Balkovan and Binbircicek brands. Altiparmak acquired the leading company position from Yildiz Holding in 2011. Although it has the highest share amongst other companies, in 2013, following the higher growth in chocolate spreads and low growth in honey, Altiparmak’s share was decreasing. Altiparmak strongly benefited from the fake honey issue and the exit of some small honey producers from the market after the government’s “outing” of fake honey producers. As a leading producer with high consumer trust, Altiparmak utilised the fake honey issue by publishing leaflets stating that its honey products are of the best quality and are genuine. Furthermore, Altiparmak advertised its Balparmak products heavily in the press and in television. The company targets increasing per capita consumption of honey in Turkey by new product developments such as the Honeybana brand for children and Balparmak Yoresel Ballar that targets consumers who seek to taste honey produced from different regions of Turkey.

PROSPECTS

  • Over the forecast period, spreads is expected to register positive constant value CAGR as opposed to the negative constant value CAGR registered in the review period. This better performance will be the result of improved economic conditions. As a result of improved economic conditions and higher disposable income rates, Turkish customers’ preference will shift to higher-quality and healthier products. Companies will try to cater to these preferences by increasing their product scale and by producing healthier products with improved packaging. As the main consumers of spreads, Turkey’s large child and teenage population will also support sales of these products over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Turkey?
  • What are the major brands in Turkey?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2008-2013
  • Table 2 Sales of Spreads by Category: Value 2008-2013
  • Table 3 Sales of Spreads by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Spreads by Category: % Value Growth 2008-2013
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Spreads: % Value 2009-2013
  • Table 7 LBN Brand Shares of Spreads: % Value 2010-2013
  • Table 8 Distribution of Spreads by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Spreads in Turkey - Company Profiles

BIM Birlesik Magazacilik AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bim Birlesik Magazacilik AS: Key Facts
  • Summary 2 Bim Birlesik Magazacilik AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Bim Birlesik Magazacilik AS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Bim Birlesik Magazacilik AS: Competitive Position 2013

Eti Gida San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Eti Gida Sanayii ve Tic AS: Key Facts
  • Summary 6 Eti Gida Sanayii ve Tic AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Eti Gida Sanayii ve Tic AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Eti Gida Sanayii ve Tic AS: Competitive Position 2013

Penguen Gida Sanayii AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Penguen Gida Sanayii AS: Key Facts
  • Summary 10 Penguen Gida Sanayii AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Penguen Gida Sanayii AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Penguen Gida Sanayii AS: Competitive Position 2013

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Yildiz Holding AS: Key Facts
  • Summary 14 Yildiz Holding AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 Yildiz Holding AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 16 Yildiz Holding AS: Competitive Position 2013

Packaged Food in Turkey - Industry Context

EXECUTIVE SUMMARY

Packaged food records a positive value performance in 2013

Convenience drives sales of packaged food

Artisanal products continue to lead in 2013

Traditional grocery retailers accounts for the majority of packaged food sales in 2013

Packaged food set to record a positive value performance over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label continues to record strong growth

A switch from unpackaged food to packaged food

Convenience drives sales of packaged food

Demand for healthier and safer products is on the rise

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Chocolate Spreads
    • Honey
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-Based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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