print

Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Serbia

Serbian industrial (commercial) spreads is relatively undeveloped compared to most other packaged food categories in the country. This is partially due to the fact that some spreads are still prepared individually by consumers themselves (like jams ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Tunisia

The change in women’s social status offered chances and opportunities for women to have decent and good jobs. This social phenomenon, however, led to the decline of many eating habits, notably homemade food. Spreads, for example, used to be prepared ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Mondelez International Inc in Packaged Food

2013 saw Mondelez International Inc complete its first full year as a separate company after its split from Kraft Foods Inc and remains the second largest packaged food company globally. With a streamlined product portfolio focussing on ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Kenya

The large majority of Kenyans are used to margarine as the main complement for bread. The growth of spreads is linked to the growing middle class and the westernisation of lifestyles in the country.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in the Philippines

In 2013 spreads in the Philippines recovered from the contraction in 2012 as a result of the withdrawal of major brands. Sales are expected to increase by 3% in current value terms in 2013, fuelled by the slight increase in demand from middle-income ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Tiger Brands Ltd in Packaged Food

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Ukraine

Traditionally, honey was procured by Ukrainian consumers from relatives living in the countryside, with a stock of the product being held at home. Ukrainians also traditionally prepared jams themselves. The review period saw changing consumer ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Thailand

Spreads is anticipated to experience moderate growth of 3% in current value terms to record Bt2.1 billion in sales in 2013, slipping from 5% current value growth in 2012. The slowdown in household consumption of sliced bread after the peak in sales ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details
Page 
Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011