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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

Grupo Bimbo continues its global expansion policy, as the world’s second largest bakery company and primary bread producer. Bimbo is now active in Latin and North America, Iberia and China, mainly in baked goods and snacks. Initiatives with healthier...

May 2014 | US$525 | Add to cart | View details

Company Profile

Yildiz Holdings AS in Packaged Food

Yildiz is the leader in Turkish packaged food. It made a significant move into the international scene with the purchase of the Godiva brand in 2008 which has since seen strong growth particularly in the US market where as a result Yildiz has become ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery and also maintains a strong presence in dried processed food and sauces, dressings and condiments. The company continues to have a strong mature market bias but as growth begins to cool in China there are ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Orkla Group in Packaged Food

In a global sense, Orkla has only a modest presence. However, regionally the company is a leader in a number of packaged food categories. Orkla’s recent acquisition of Rieber & Søn has given it a stronger presence in Eastern Europe. Meanwhile, its ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Serbia

Serbian industrial (commercial) spreads is relatively undeveloped compared to most other packaged food categories in the country. This is partially due to the fact that some spreads are still prepared individually by consumers themselves (like jams ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Tunisia

The change in women’s social status offered chances and opportunities for women to have decent and good jobs. This social phenomenon, however, led to the decline of many eating habits, notably homemade food. Spreads, for example, used to be prepared ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Italy

Spreads is facing strong polarisation between consumers who are looking for lower-priced products, and therefore purchase private label products which combine good quality and ingredients with a more competitive price, and those who are looking for ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in South Korea

In 2013, spreads saw 2% retail value growth to reach sales of Won177 billion, driven by strong growth of jams and preserves with 5% retail value growth. Health-conscious consumers in South Korea prefer fruit jams or spreadable cheese to chocolate ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Taiwan

Value sales of spreads are expected to decrease by 1% in current terms in 2013, a sharp fall from the 2% increase in 2012. Retail volume sales are expected to record an even larger decrease of 3% in 2013. This rapid decrease comes from major ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Iran

Honey and jam and preserves, the two largest categories of spreads in Iran, have long been part of traditional Iranian cuisine. However, a considerable quantity of both honey and jam in Iran is available to consumers in loose/unpackaged format. In ...

Apr 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011