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Euromonitor International publishes the world's most comprehensive market research on the spreads industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share
and brand share data, distribution and industry trends and sub-category
​level information.

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        Company Profile

        Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments

        Apr 2016

        This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

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        Company Profile

        Nestlé SA in Packaged Food: Baby Food and Dairy

        Apr 2016

        This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and analyses its presence, opportunities and challenges in these market categories. Nestlé should strengthen its presence in ...

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        Company Profile

        Unilever Group in Packaged Food

        Mar 2016

        In recent years, Unilever has disposed of several of its food brands, including Bertolli and Ragu, and hived off its European margarine business into a stand-alone division. This has sparked speculation that the food business would be sold. While the...

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        Company Profile

        Nestlé SA in Packaged Food: Business Priorities

        Mar 2016

        This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

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        Company Profile

        Hershey Co, The in Packaged Food

        Feb 2016

        Hershey remains caught in two minds – one the one hand, it is reliant on its North American confectionery segment for the vast majority of sales; one the other, it wants to broaden its snacking portfolio to include healthy snacks, and wants to push ...

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        Company Profile

        Ferrero Group in Packaged Food

        Jan 2016

        Ferrero appears well equipped to deal with a challenging global confectionery market. It continues to perform well in fast-growing chocolate markets, particularly China. It’s high exposure to a slowdown in Western Europe is mitigated by its focus on ...

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        Company Profile

        Mars Inc in Packaged Food

        Dec 2015

        Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

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        Country Report

        Spreads in India

        Dec 2015

        Changing lifestyles and growing convenience needs continue to drive changes in the food habits and food menus of consumers. The trend is largely evident in the breakfast menus of consumers in urban areas who have started to look for healthier and ...

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        Company Profile

        Kraft Heinz Co in Packaged Food

        Dec 2015

        Kraft Heinz was established in July 2015 following the formal approval by shareholders of Heinz and Kraft to merge the two companies, as announced in March 2015. This creates the world’s fifth largest packaged food company. It is strongly focused on ...

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        Company Profile

        Yildiz Holdings AS in Packaged Food

        Dec 2015

        Originally a domestically focused company, Yildiz Holding has made significant moves into the international arena first with the purchase of Godiva in 2008 and subsequently with that of DeMet’s and United Biscuits in 2014. The inclusion of these ...

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        Country Report

        Spreads in Singapore

        Dec 2015

        Spreads continued to see stable growth in 2015, supported by the constant demand for bread, which is one of the most preferred breakfast choices of Singaporeans. Consumers enjoy having bread with various types of spreads for breakfast. The health ...

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        Country Report

        Spreads in Ecuador

        Nov 2015

        Jams and preserves remains the largest category of spreads in Ecuador. These products attract consumers from all socioeconomic groups. Moreover, there is vast availability of artisanal and regional jams and preserves in Ecuador. These brands are ...

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        Country Report

        Spreads in Indonesia

        Nov 2015

        There was wider use of spreads over the review period, as these products are not only consumed with bread for breakfast, but also with pancakes and martabak (Indonesian sweet thick pancakes). As the general interest in bread continued to increase in ...

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        Country Report

        Spreads in Taiwan

        Nov 2015

        Consumers mainly use spreads for breakfast but the Taiwanese lead busy lives so they lack time for cooking or eating breakfast at home. In addition, buying breakfast from food vendors is very convenient and affordable, so the growth of spreads is ...

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        Country Report

        Spreads in Norway

        Nov 2015

        The unfavourable climate coupled with a shortage of beekeepers continued to be a problem for honey towards the end of the review period. For spreads as a whole, rising health and wellness concerns continued to put rising pressure on manufacturers to ...

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        Country Report

        Spreads in China

        Oct 2015

        In 2015 awakening health consciousness has played a greater role in Chinese consumers’ choice of packaged food products. Being naturally healthy and considered to help improve an individual’s wellness, honey has attracted a large number of consumers ...

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        Country Report

        Spreads in Bolivia

        Oct 2015

        In 2015, total volume growth of spreads was slightly faster than the CAGR recorded over the review period. Local companies have decided to invest in the development of spreads. In addition, a variety of international brands are available offering ...

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        Country Report

        Spreads in Thailand

        Oct 2015

        Spreads registered slightly slower current retail value growth in 2015 than the previous year. Continued popularity of baked goods, particularly packaged bread in view of convenience as a breakfast option, benefitted the performance of spreads. This ...

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        Country Report

        Spreads in Colombia

        Oct 2015

        Spreads continues to expand, with total volume sales in the area rising by 2% in 2015 due to rising disposable incomes, the increasingly hectic pace of modern life and the innovation efforts of firms. The Colombian economy continues to expand, albeit...

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        Country Report

        Spreads in Venezuela

        Oct 2015

        Jams and preserves and honey are the largest categories in spreads, and each accounted for 46% of total volume sales in 2015. Overall, the category is small in terms of value (BsF885 million) and volume sales (annual per capita consumption at ...

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