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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Company Profile

Ferrero Group in Packaged Food

Ferrero has performed well with its core brands. Although the company is perhaps still too focussed on Western Europe, it has made gains in fast developing markets such as Brazil and China. An area of weakness has been the US, where the company has ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Spreads in Uzbekistan

There is a strong culture of preparing home-made preserved products for winter in Uzbekistan. This created a strong obstacle to greater sales of industrialised/packaged jams and preserves in 2014. However, the absence of such home-made alternatives ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Italy

The health and wellness trend continues to progress in Italy and as Italians become increasingly aware of the importance of healthy eating habits, they are becoming more interested in any and all packaged food products which meet their nutritional ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Portugal

With the growing health awareness among Portuguese consumers, healthy eating habits became increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. Thus, ...

Jan 2015 | US$900 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$525 | Add to cart | View details

Country Report

Spreads in Bosnia-Herzegovina

Following a long stretch of weak results during the review period, spreads volume sales grew during 2014, largely thanks to the solid performance of the largest spreads area in Bosnia-Herzegovina – chocolate spreads. The continued improvement of the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in the Czech Republic

Spreads recorded a moderate increase of 1% in volume sales and current value growth of 4% in 2014 - a slightly better performance compared to 2013 and the review period CAGR. This performance will be driven by slightly stronger demand for spreads as ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Belgium

In 2014 consumers opted to purchase spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products. To stimulate sales, players in spreads brought out new references targeting specific consumer segments, such ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in the Netherlands

Spreads was linked to the popularity of products that were used as a basis for spreads. Declining bread and baked goods consumption therefore negatively influenced spreads. In 2014, spreads was still able to demonstrate healthy growth in volume ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Nigeria

Spreads are gradually penetrating the packaged food market as such products are beginning to gain acceptance among middle-class Nigerians. Growth of incomes among some sections of the population, rising modernisation of food products as consumers ...

Jan 2015 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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