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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?



Country Report

Spreads in Malaysia

Spreads grew strongly as the demand for packaged/industrial breads increased and spreads became complementary products for breads. Consumers had plenty of choice and can never get bored with variants such as chocolate spreads, apricot taste, mixed ...

May 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Switzerland

As the level of health awareness has increased among consumers in Switzerland, many consumers have attempted to incorporate consumption of a healthy breakfast into their increasingly busy lifestyles. Products in the jams and preserves are the most ...

Apr 2015 | US$990 | Add to cart | View details

Global Briefing

The Food Brief

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

Apr 2015 | US$1,325 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments

This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Apr 2015 | US$570 | Add to cart | View details

Country Report

Spreads in Thailand

Among spreads, jams and preserves is the dominant category in terms of value sales, and is the key driver for overall growth and performance. Sales of spreads continued to grow in 2014 due to the ongoing popularity of baked goods. Thai consumers ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Spreads in India

Spreads witnessed current value growth of 23% in 2014, which was primarily driven by the increased consumption of nut and seed based spreads and consistent consumption of honey. Honey is a household spread in India, and used for multiple purposes. ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Spreads in the Philippines

Cookie butter rose to fame in 2013 with Trader Joe’s Speculoos Cookie Butter and Lotus Biscoff being the two most popular brands. Although the producers of these brands did not have a local distribution arm, enterprising individuals supplied these ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Vietnam

In 2014, spreads registered current value growth of 11%, which was two percentage points higher than in 2013 despite the ongoing economic downturn in Vietnam. Busier lifestyles and increases in unit prices were the key drivers supporting the higher ...

Apr 2015 | US$990 | Add to cart | View details

Company Profile

Mondelez International Inc in Packaged Food

2014 was a challenging but significant year for Mondelez. The company remains strong across a broad range of regions, unlike other confectionery and snacks manufacturers. The company has also made significant steps for future growth, such as via its ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Spreads in New Zealand

Spreads is quite a mature, price-driven category in New Zealand. The introduction of premium products in recent years has only been partially successful, as consumers expect mainstream brands to compete closely in price terms with private label ...

Mar 2015 | US$990 | Add to cart | View details

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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

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