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Euromonitor International publishes the world's most comprehensive market research on the spreads industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share
and brand share data, distribution and industry trends and sub-category
​level information.

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Country Report

Spreads in Morocco

Dec 2016

Changing lifestyles and rising concerns over health and wellness within packaged food continue to be important factors for Moroccan consumers. Meanwhile, the increasing social and media awareness surrounding the side effects on health, due to unsafe ...

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Country Report

Spreads in Colombia

Nov 2016

The 5% current value growth recorded in spreads in 2016 was in line with the 5% current value CAGR registered over the review period. This means that Colombian consumer did not neglect the category despite the deceleration seen in economic growth in ...

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Country Report

Spreads in Peru

Nov 2016

Peruvians frequently consume jams and preserves at breakfast time or in the afternoon, with bread or crackers. These products are very well positioned due to their low unit compared to other options that can be eaten with bread, such as other spreads...

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Country Report

Spreads in Venezuela

Nov 2016

Spreads dynamism remained limited in 2016, with the small size of the category and the fact that manufacturers of packaged food products have to deal with limited access to foreign currency making investment in developing new products unlikely. ...

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Country Report

Spreads in Canada

Nov 2016

Spreads, including honey, chocolate spreads, jams and preserves, nut and seed based spreads and yeast-based spreads, experienced flat growth in volume and a 3% increase in current value terms to reach 65,000 tonnes and CAD616 million in 2016....

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Country Report

Spreads in Argentina

Nov 2016

2016 has seen a deepening of the trend towards replacing jams and preserves with other products that are considered to be healthier by consumers, such as spreadable processed cheese which contains less calories. The trend towards starting the day ...

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Country Report

Spreads in Indonesia

Nov 2016

Spreads, although still mainly consumed by middle-high income consumers, continues to grow in line with the rising popularity of bread. In addition, spreads are also widely used on other foods, including waffles, pancakes and baking cookies. ...

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Country Report

Spreads in China

Nov 2016

Spreads recorded a positive performance in China in 2016, when retail current value sales rose by 8% to reach CNY7.9 billion. Spreads offer convenience and taste to everyday food, such as bread, toast and yoghurt. The category registered strong value...

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Country Report

Spreads in Hungary

Nov 2016

Spreads retail sales grew in Hungary in 2016 both in current value and volume terms. Due to improving economic circumstances, households were willing to pay more for food products as a result of a rise in disposable incomes. Baking becoming a ...

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Country Report

Spreads in Romania

Nov 2016

Romanian consumers purchased more premium spreads during 2016. They showed a stronger interest in organic honey, jams and preserves with higher fruit content, and chocolate spreads with higher chocolate content. Jams and preserves and honey enjoy ...

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Country Report

Spreads in Guatemala

Nov 2016

Spreads is a mature category characterised by jams and preserves, which accounted for 87% of the category’s retail value sales in 2016. However, some dynamism was witnessed in chocolate spreads with more brands entering the category. The domestic B&B...

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Country Report

Spreads in Estonia

Nov 2016

Retail volume sales of spreads grew by 1% in 2016 to reach 2,300 tonnes. Growth was restricted, as Estonians are quite reluctant in adopting new spread types and are keen on traditional jams, honey and chocolate spreads. Nut and seed based spreads, ...

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Country Report

Spreads in Australia

Nov 2016

Spreads recorded current value growth of 2% in 2016, lower than the 5% rise posted in 2015. Lower growth was attributable to the continued movement away from sit down breakfasts, an occasion when most spreads are consumed. Chocolate spreads assisted ...

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Country Report

Spreads in Ukraine

Nov 2016

Euromonitor International’s sales data for packaged spreads in Ukraine does not take into consideration the bulk purchase of unpackaged honey directly from apiarists and amateur beekeepers. Fresh honey purchased directly from farmers is considered to...

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Country Report

Spreads in Latvia

Nov 2016

Busier lifestyles and greater interest in leisure activities mean that rural households in Latvia today are less likely to prepare their own home-made jams and preserves and honey than was the case in previous generations. Instead, these households ...

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Country Report

Spreads in Uzbekistan

Nov 2016

Several trends influenced the growth in retail sales of spreads in 2016. The development of beekeeping in Uzbekistan has grown as honey is considered a key health-orientated product. Honey is used in medicine, gastronomy and cosmetology. Therefore, ...

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Country Report

Spreads in Macedonia

Nov 2016

In 2016, spreads in Macedonia saw value growth of 3% to reach MKD700 million. The growing health and wellness trend was the main reason for the lower than average value growth of spreads with more consumers trying to reduce their sugar intake. Even ...

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Country Report

Spreads in Japan

Nov 2016

Spreads in Japan continued to record fast growth of 10% in current value terms to reach retail sales of JPY102 billion in 2016. This good performance was due to rapid growth of honey and jams and preserves which was largely impacted by the growing ...

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Country Report

Spreads in Sweden

Nov 2016

Premiumisation was strong in jams and preserves in 2016 and unit prices increased by 3% in current terms. Reduced sugar and high quality marmalade launches, both with high berry/fruit content were high on the agenda. The desire to eat natural things ...

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Country Report

Spreads in Slovenia

Nov 2016

Spreads is highly fragmented in Slovenia with many different small producers present, especially in honey. In addition, in honey and jams and preserves there are a lot of home-made producers, which impacts spreads sales via the retail channel....

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