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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Company Profile

Kraft Foods Group, Inc in Packaged Food

Kraft Foods Group, Inc continues to emerge from the shadow of Kraft Foods Inc as it tries to drive growth in a mature market. It has been notably successful with some brands including Oscar Mayer and Philadelphia while others including its Kraft ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Bulgaria

Spreads is already a quite mature category and as such, it is recording low growth levels. In 2013 both the value and volume increase are expected to be comparable to the CAGRs of the review period. The products have been on the market for a while ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Romania

A traditional delight to Romanian consumers of all ages, jam has remained one of the few cultural heritage elements in terms of local consumption trends: whilst in foodservice, jam is the preeminent sweet that adorns most local desserts and breakfast...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Slovakia

In 2013 the spreads category saw 3% retail value growth and a 1% rise in retail volume. Slower growth than in 2013 was caused by high market saturation within spreads.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Slovenia

Spreads in Slovenia are not considered as essential grocery products and as the country copes with the consequences of the adverse economic situation through falling consumer purchasing power, unnecessary expenditures are being cut back. ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Norway

Spreads is a mature packaged food category and Stabburet is expected to remain the leading player in the category in 2013 with a 47% value share, which remained stable throughout the review period. Although Lerum Konserves AS invested considerable ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Heinz Co, HJ in Packaged Food

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most ...

Dec 2013 | US$525 | Add to cart | View details

Country Report

Spreads in Belarus

During the review period, there was a significant change in consumer behaviour regarding spreads, with sales increasing, especially in large cities and regional centres. The tradition of consuming jams and preserves has always been very strong in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Azerbaijan

The demand for packaged spreads is constantly growing in Azerbaijan. Despite the existing dominance of homemade jams and preserves and honey, increasingly busy lifestyles and more women in the workforce sustains retail sales of packaged spreads.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Latvia

An improvement in the purchasing powers of consumers is expected to positively impact sales of spreads in 2013, however, increasing category maturity and the growing health and wellness awareness of consumers will prevent spreads from achieving ...

Dec 2013 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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