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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Singapore

Due to the increasing health conscious trend, consumers are seeking healthier product variants, such as reduced sugar and reduced fat spreads, particularly in jams and preserves and nut-and seed-based spreads. These healthier products perform better ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Hong Kong, China

The government of Hong Kong continued to push its healthy living campaigns throughout 2013 and this boosted the health consciousness of the territory’s consumers. With the aim of maintaining healthy lifestyles, the majority of Hong Kong consumers ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Sweden

Due to a persistent winter season, an estimated 18-20% of all bee colonies are expected to die in 2013. Some beekeepers even reported about half of their bee colonies vanishing because of the cold. The bees were not able to fly outdoors and hence ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Guatemala

Spreads in Guatemala is expected to increase by 6% in value terms during 2013 to reach GTQ140 million. Jams and preserves remained by far the largest spreads category, accounting for 87% of total spreads retail current value sales. The bulk of jams ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Kazakhstan

Towards the end of the review period, spreads continued to enjoy strong demand from Kazakhstani consumers. Spreads, including honey, chocolate spreads, jams and preserves are consumed in a variety of ways or used as ingredients in cooking and baking,...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Greece

Consumption of spreads increased rapidly in Greece amidst the recession, given that increasing numbers of Greeks started to have breakfast at home and spreads was viewed as an economic breakfast solution. With consumers being forced to cut down on ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Macedonia

Spreads is expected to achieve current value growth of 4% in 2013, reaching MKD654 million. Chocolate spreads is expected to remain the best performing category within spreads, with current value growth of 4% in 2013. Retail volume sales of spreads ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Estonia

The category of spreads is expected to see growth in 2013 as consumers begin to trade up and are more likely to purchase higher-quality and premium-priced spreads. Furthermore, as consumers are becoming more confident in economic terms, they are ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Dominican Republic

While Dominican consumers do not have a cultural tradition of purchasing spreads, consumers from higher-income segments are more inclined to purchase products considered outside the traditionally accepted basket of goods. The increasing number of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Poland

In 2013, spreads is expected to register a noticeable increase in retail value sales. However, jams and preserves is the only category predicted to record value growth. Consumers are paying more attention to the quality of jams and preserves, and are...

Dec 2013 | US$900 | Add to cart | View details
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    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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