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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Malaysia

A larger range of better-for-you spreads was introduced to Malaysia in 2012 due to more Malaysians practising healthy eating lifestyles. The number of Malaysians suffering chronic diseases such as diabetes and high cholesterol was accelerating at a ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Switzerland

Spreads have steady demand in the Swiss market, with jams and chocolate spreads being an integral part of the breakfast of Swiss consumers. Jams have a long tradition as part of breakfast in Switzerland. Buying jams from supermarkets is a good ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Denmark

Spreads retail volume sales dropped by 5% as consumers responded to retail price hikes in 2012. Unit prices increased by 9% because of the “sugar tax”, as manufacturers passed rising commodity costs on to consumers. The economic crisis, and health ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Bosnia-Herzegovina

Relative to the performance recorded during the review period (with a current value CAGR of 5% and an annual volume decline of 1%), the 2012 performance of spreads in Bosnia-Herzegovina represented an improvement. All spreads categories experienced a...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Portugal

Spreads is expected to be adversely affected by consumers’ weakened spending during 2012, leading to a decline in both volume and current value sales every year from 2009. Moreover, with rising health-consciousness, some consumers are switching to ...

Jan 2013 | US$900 | Add to cart | View details

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

With a significant reliance on both the mature US bread market and on its domestic Mexican bakery market, Mexico-based Grupo Bimbo SAB de CV could struggle to find areas in which to grow. However, the company is focusing its US and Mexican marketing ...

Jan 2013 | US$525 | Add to cart | View details

Country Report

Spreads in Morocco

Morocco’s increasingly health-conscious consumers are constantly seeking healthier packaged food products, leading to healthier options becoming increasingly available in spreads. Healthier spreads were introduced into Morocco during 2012, including ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Slovakia

Spreads, consisting of honey (30% value share in 2012) and spreads excluding honey (70% value share in 2012), are already saturated with the high number of brands and manufacturers present. Market saturation limited volume and value sales over the ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Spreads in New Zealand

The Sanitarium Health Food Co’s popular yeast-based spread, Sanitarium Marmite, was temporarily unavailable in 2012, leaving supermarket shelves bare and consumers concerned. Earthquake damage to the sole production facility of the New Zealand ...

Dec 2012 | US$900 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

The Wrigley acquisition of 2008 continues to add value to Mars’s presence in the emerging markets, notably in China. While its presence in gum lends itself well to the push towards healthier eating, its confectionary brands still pose a challenge. ...

Nov 2012 | US$525 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011