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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Belarus

During the review period, there was a significant change in consumer behaviour regarding spreads, with sales increasing, especially in large cities and regional centres. The tradition of consuming jams and preserves has always been very strong in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Azerbaijan

The demand for packaged spreads is constantly growing in Azerbaijan. Despite the existing dominance of homemade jams and preserves and honey, increasingly busy lifestyles and more women in the workforce sustains retail sales of packaged spreads.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Latvia

An improvement in the purchasing powers of consumers is expected to positively impact sales of spreads in 2013, however, increasing category maturity and the growing health and wellness awareness of consumers will prevent spreads from achieving ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Lithuania

Consumers clearly showed that they wanted better-quality spreads in 2013, and coupled with rising disposable incomes, the category is expected to witness strong gains throughout the year. Industry participants attribute the rising demand for quality ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Singapore

Due to the increasing health conscious trend, consumers are seeking healthier product variants, such as reduced sugar and reduced fat spreads, particularly in jams and preserves and nut-and seed-based spreads. These healthier products perform better ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Hong Kong, China

The government of Hong Kong continued to push its healthy living campaigns throughout 2013 and this boosted the health consciousness of the territory’s consumers. With the aim of maintaining healthy lifestyles, the majority of Hong Kong consumers ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Sweden

Due to a persistent winter season, an estimated 18-20% of all bee colonies are expected to die in 2013. Some beekeepers even reported about half of their bee colonies vanishing because of the cold. The bees were not able to fly outdoors and hence ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Guatemala

Spreads in Guatemala is expected to increase by 6% in value terms during 2013 to reach GTQ140 million. Jams and preserves remained by far the largest spreads category, accounting for 87% of total spreads retail current value sales. The bulk of jams ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Kazakhstan

Towards the end of the review period, spreads continued to enjoy strong demand from Kazakhstani consumers. Spreads, including honey, chocolate spreads, jams and preserves are consumed in a variety of ways or used as ingredients in cooking and baking,...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Greece

Consumption of spreads increased rapidly in Greece amidst the recession, given that increasing numbers of Greeks started to have breakfast at home and spreads was viewed as an economic breakfast solution. With consumers being forced to cut down on ...

Dec 2013 | US$900 | Add to cart | View details
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    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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