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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Taiwan

Although innovations did not appear to help stimulate demand for spreads, current value sales of spreads are expected to post a 2% rise for 2012. Volume growth for spreads used in foodservice remained at 1% in 2012, as no significant factors altered ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Hong Kong, China

Spreads with health and wellness positioning gained prominence in 2012, alongside the rising health consciousness of consumers. Reduced sugar spreads were the most basic variant sought after by consumers, given their familiarity with the products. ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Belgium

Sales of spreads in 2011 and 2012 were marked by a sudden turnaround. Whilst the middle of the review period witnessed the decline of speculoos-based spreads, 2011 and 2012 enjoyed the counterattack of Nutella by Ferrero and especially the entrance ...

Feb 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Russia

Honey was traditionally procured by Russian consumers from relatives living in the countryside. Stocks of the product were held at home. Such products as jams were also traditionally prepared by customers themselves. The review period saw changing ...

Feb 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Italy

Spreads had volume and value growth in 2012 due to the reduction of out-of-home consumption and the return to domestic breakfast due to the economic downturn, as well as the rising healthy connotation of most spreads products.

Feb 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Iran

Honey is the most important spread and is very popular among Iranian consumers. This product used to be supplied mainly in loose unpackaged format when key manufacturers started industrial production of honey. However, loose unpackaged honey ...

Feb 2013 | US$900 | Add to cart | View details

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525 | Add to cart | View details

Country Report

Spreads in Malaysia

A larger range of better-for-you spreads was introduced to Malaysia in 2012 due to more Malaysians practising healthy eating lifestyles. The number of Malaysians suffering chronic diseases such as diabetes and high cholesterol was accelerating at a ...

Jan 2013 | US$900 | Add to cart | View details

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

With a significant reliance on both the mature US bread market and on its domestic Mexican bakery market, Mexico-based Grupo Bimbo SAB de CV could struggle to find areas in which to grow. However, the company is focusing its US and Mexican marketing ...

Jan 2013 | US$525 | Add to cart | View details

Country Report

Spreads in Morocco

Morocco’s increasingly health-conscious consumers are constantly seeking healthier packaged food products, leading to healthier options becoming increasingly available in spreads. Healthier spreads were introduced into Morocco during 2012, including ...

Jan 2013 | US$900 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011