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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Georgia

As major sales are concentrated in chocolate spreads, this category is the most important in terms of trend formation. In 2013 chocolate spreads were stable condition, with the three major companies – Krüger GmbH & Co KG (Nussa brand), Ferrero Group ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Australia

Spreads faces a challenge due to the trend of Australian consumers not sitting down for breakfast, the primary consumption occasion for spreads. Value sales of jams and preserves, for example, experienced virtually no growth in 2013, following a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Switzerland

Retail value growth of spreads in 2013 is set to be in line with the review period’s overall performance. Due to a traditional breakfast culture in Switzerland, jams and preserves as well as chocolate spreads are popular products. Alongside the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Germany

In 2013, strong increases in retail value sales of spreads are expected, as well as across the category which were mainly the result of a considerable increase in average unit prices, since volume demand in the same year is set to witness marginal ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Switzerland

Retail value growth of spreads in 2013 is set to be in line with the review period’s overall performance. Due to a traditional breakfast culture in Switzerland, jams and preserves as well as chocolate spreads are popular products. Alongside the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Cameroon

Spreads current retail value sales increased by 8% in 2013. Manufacturers intensified advertising in a bid to expand their consumer bases and remain more competitive against cheaper alternatives such as margarine which continue to perform well. ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

Kraft Foods Group, Inc in Packaged Food

Kraft Foods Group, Inc continues to emerge from the shadow of Kraft Foods Inc as it tries to drive growth in a mature market. It has been notably successful with some brands including Oscar Mayer and Philadelphia while others including its Kraft ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Romania

A traditional delight to Romanian consumers of all ages, jam has remained one of the few cultural heritage elements in terms of local consumption trends: whilst in foodservice, jam is the preeminent sweet that adorns most local desserts and breakfast...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Slovenia

Spreads in Slovenia are not considered as essential grocery products and as the country copes with the consequences of the adverse economic situation through falling consumer purchasing power, unnecessary expenditures are being cut back. ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Heinz Co, HJ in Packaged Food

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most ...

Dec 2013 | US$525 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

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    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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