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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Austria

With the growing health awareness among Austrian consumers, healthy eating habits are becoming increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Denmark

Being a non-essential food item, spreads has proven to be more vulnerable to the negative effect of the financial crisis than more basic categories in packaged food such as bread and dairy. Thus volume sales of spreads have decreased steadily since ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Vietnam

Over the review period, spreads recorded gradual growth in demand mainly thanks to increasingly busy lifestyles, which resulted in a stronger desire for “convenient” food. This trend was also influenced by the increasing Westernisation seen in the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Turkey

In 2013, spreads registered 8% value growth, which is higher than the current value CAGR of 6% over the review period. The main reason for the higher growth was the positive impact of the fake honey issue on sales of packaged honey products that have...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Algeria

In 2013, spreads in Algeria posted current value growth of 12% and volume growth of 7%. Stronger value growth was a result of higher unit prices due to higher sugar and fruit prices over the last three years. Healthy volume growth was generated ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in India

Spreads is set to register double-digit value growth of 20% in 2013. The rising input costs of raw materials, such as fruit, cocoa and sugar, are expected to lead to a sharp unit price increase of 11% for all types of spreads in 2013, pushing up ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in New Zealand

2013 saw the return of the Marmite brand, an iconic New Zealand yeast spread product. The Sanitarium Health Food Co. had to stop production of Marmite at its Christchurch production plant, due to damage caused by the Christchurch earthquake in ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Georgia

As major sales are concentrated in chocolate spreads, this category is the most important in terms of trend formation. In 2013 chocolate spreads were stable condition, with the three major companies – Krüger GmbH & Co KG (Nussa brand), Ferrero Group ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Japan

Both retail volume and current value sales of spreads showed positive growth of 2% in 2013, solely thanks to the good performance of jams and preserves, which grew by 4% in both volume and value terms. The increasing popularity of plain spoonable ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Australia

Spreads faces a challenge due to the trend of Australian consumers not sitting down for breakfast, the primary consumption occasion for spreads. Value sales of jams and preserves, for example, experienced virtually no growth in 2013, following a ...

Feb 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

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    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

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    Passport Spreads Eastern Europe

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    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011