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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Tunisia

The change in women’s social status offered chances and opportunities for women to have decent and good jobs. This social phenomenon, however, led to the decline of many eating habits, notably homemade food. Spreads, for example, used to be prepared ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Italy

Spreads is facing strong polarisation between consumers who are looking for lower-priced products, and therefore purchase private label products which combine good quality and ingredients with a more competitive price, and those who are looking for ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in South Korea

In 2013, spreads saw 2% retail value growth to reach sales of Won177 billion, driven by strong growth of jams and preserves with 5% retail value growth. Health-conscious consumers in South Korea prefer fruit jams or spreadable cheese to chocolate ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Taiwan

Value sales of spreads are expected to decrease by 1% in current terms in 2013, a sharp fall from the 2% increase in 2012. Retail volume sales are expected to record an even larger decrease of 3% in 2013. This rapid decrease comes from major ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Iran

Honey and jam and preserves, the two largest categories of spreads in Iran, have long been part of traditional Iranian cuisine. However, a considerable quantity of both honey and jam in Iran is available to consumers in loose/unpackaged format. In ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Israel

Until 2013, Lotus (speculoos) spread was available in specialist shops and hypermarkets only in its non-kosher version. This spread is made of caramel biscuits and Israel is considered as one of the largest consumers of Lotus caramel biscuits in the ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Mondelez International Inc in Packaged Food

2013 saw Mondelez International Inc complete its first full year as a separate company after its split from Kraft Foods Inc and remains the second largest packaged food company globally. With a streamlined product portfolio focussing on ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Spreads in the Philippines

In 2013 spreads in the Philippines recovered from the contraction in 2012 as a result of the withdrawal of major brands. Sales are expected to increase by 3% in current value terms in 2013, fuelled by the slight increase in demand from middle-income ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Malaysia

Spreads registered stronger current retail value growth in 2013 than in 2012. Hectic lifestyles of consumers drove demand for convenient yet healthy breakfast options in 2013, which boosted packaged/industrial bread’s current value growth. Therefore,...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Tiger Brands Ltd in Packaged Food

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

Mar 2014 | US$525 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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