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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Company Profile

Unilever Group in Packaged Food

In recent years, Unilever has disposed of several of its food brands, including Bertolli, Ragu and Slim Fast, prompting speculation that it could be preparing for the sales of its Foods business. While the recent divestments have improved Unilever’s ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Spreads in Azerbaijan

During the review period there were significant changes in consumer behaviour regarding spreads and sales in the area continue to increase, especially in large cities. The fact that the tradition of consuming jams and preserves has always been very ...

Mar 2015 | US$990 | Add to cart | View details

Company Profile

Ferrero Group in Packaged Food

Ferrero has performed well with its core brands. Although the company is perhaps still too focussed on Western Europe, it has made gains in fast developing markets such as Brazil and China. An area of weakness has been the US, where the company has ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Spreads in Ukraine

Spreads in Ukraine are not considered to be essential grocery products, and as the country copes with the adverse economic situation and falling consumer purchasing powers, unnecessary expenditure is being cut back. Nevertheless, the different ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Uzbekistan

There is a strong culture of preparing home-made preserved products for winter in Uzbekistan. This created a strong obstacle to greater sales of industrialised/packaged jams and preserves in 2014. However, the absence of such home-made alternatives ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Slovakia

Current value sales of spreads grew by 2% in 2014, reaching €47 million. Spreads sales were driven by rising consumer purchasing power and a rising average unit price. Consumers demanded higher-quality products that have a high ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Taiwan

Taiwan’s strong foodservice culture continued to restrict retail consumption of spreads in 2014. Many Taiwanese eat out every day, with some having all three main meals outside the home. Eating out is highly convenient, as long working hours and busy...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Italy

The health and wellness trend continues to progress in Italy and as Italians become increasingly aware of the importance of healthy eating habits, they are becoming more interested in any and all packaged food products which meet their nutritional ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Turkey

In 2014 spreads registers a higher current value growth when compared with the review period CAGR of 8%. The dynamism of the category stems mainly from increasing consumer confidence in established packaged honey producers after the news spread about...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Portugal

With the growing health awareness among Portuguese consumers, healthy eating habits became increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. Thus, ...

Jan 2015 | US$990 | Add to cart | View details
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