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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in New Zealand

2013 saw the return of the Marmite brand, an iconic New Zealand yeast spread product. The Sanitarium Health Food Co. had to stop production of Marmite at its Christchurch production plant, due to damage caused by the Christchurch earthquake in ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Georgia

As major sales are concentrated in chocolate spreads, this category is the most important in terms of trend formation. In 2013 chocolate spreads were stable condition, with the three major companies – Krüger GmbH & Co KG (Nussa brand), Ferrero Group ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Japan

Both retail volume and current value sales of spreads showed positive growth of 2% in 2013, solely thanks to the good performance of jams and preserves, which grew by 4% in both volume and value terms. The increasing popularity of plain spoonable ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Australia

Spreads faces a challenge due to the trend of Australian consumers not sitting down for breakfast, the primary consumption occasion for spreads. Value sales of jams and preserves, for example, experienced virtually no growth in 2013, following a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Brazil

Despite low volume growth in 2013, the spreads category is benefitting from increasing unit prices, thus boosting value sales. The main reasons are the rising costs of raw materials, including fruit, sugar and cocoa, impacting final unit prices, but ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Indonesia

Over the review period, spreads are more commonly consumed by middle-income and upper-income consumers, with minimal consumption by Indonesia’s low-income majority. As the general interest in bread continued to increase in Indonesia in 2013, growth ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Hershey Co, The in Packaged Food

Hershey is poised for ongoing growth with a raft of new products about to be or recently launched. It is also becoming increasingly aggressive at targeting international markets to overcome what has long been its key weakness - an overreliance on its...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Spreads in the United Arab Emirates

Effective promotion/marketing and widespread product availability drove category growth in 2013. Additionally, some products benefited from being viewed as “American” (eg peanut butter), thus enjoying particular appeal among the local population. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Switzerland

Retail value growth of spreads in 2013 is set to be in line with the review period’s overall performance. Due to a traditional breakfast culture in Switzerland, jams and preserves as well as chocolate spreads are popular products. Alongside the ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011