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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in the Czech Republic

Retail volume sales grew only marginally in 2012, while current value sales increased by 4%. In comparison to the review period CAGR, retail volume sales grew at a stable rate in 2012, as consumers remained cautious about spending due to the ongoing ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Georgia

Growth in retail volume sales of spreads in 2012 was up marginally on 2011, and also faster than the CAGR for the entire review period. This was partly due to the fact that most categories were still emerging from a low base, though retail volume ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Uzbekistan

Spreads are among local consumers’ favourite food products. The category is represented by well-developed jams and preserves and honey and newly developing chocolate spreads. As non-traditional concepts, consumers do not have any knowledge, demand or...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Croatia

Recent new launches of economy spreads by domestic player Podravka dd, the leading company in spreads in Croatia, confirms that standard quality mid-priced spreads are struggling due to their relatively high unit prices. Per capita consumption of ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Hungary

Spreads, excluding honey, was affected by the public health tax, introduced in the second half of 2011. While the price of honey depends mainly on the weather, as the honey harvest is seasonal, prices of other types of spreads were impacted by ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Bolivia

Bolivia’s honey companies were able to increase their production in 2011, causing the average unit price of honey to decline by 2% in constant terms. The retail distribution of honey also expanded towards the end of the review period and many honey ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in France

After two difficult years, sales of spreads showed a notable recovery in 2011 and 2012. Spreads struggled in France during 2009-2010, due to the unexpected success of home-made jams and the price erosion in chocolate spreads. However, from the ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Germany

In 2012, each and every category of spreads saw an increase in terms of retail value sales, including honey, chocolate spreads, jams and preserves and nut and seed based spreads, despite a high level of maturity and saturation and the consequently ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Ecuador

Spreads showed an improved performance in 2012. Retail volume and current value growth rates for the entire category were both up slightly on 2011, and markedly faster than the respective CAGRs for the review period. This was partly due to the fact ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Belgium

Sales of spreads in 2011 and 2012 were marked by a sudden turnaround. Whilst the middle of the review period witnessed the decline of speculoos-based spreads, 2011 and 2012 enjoyed the counterattack of Nutella by Ferrero and especially the entrance ...

Feb 2013 | US$900| Add to cart | View details ›
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