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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Belgium

In 2014 consumers opted to purchase spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products. To stimulate sales, players in spreads brought out new references targeting specific consumer segments, such ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in the Netherlands

Spreads was linked to the popularity of products that were used as a basis for spreads. Declining bread and baked goods consumption therefore negatively influenced spreads. In 2014, spreads was still able to demonstrate healthy growth in volume ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Nigeria

Spreads are gradually penetrating the packaged food market as such products are beginning to gain acceptance among middle-class Nigerians. Growth of incomes among some sections of the population, rising modernisation of food products as consumers ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Uruguay

Once again in 2014, companies will apply only moderate price increases to their jams and preserves, and succeed in maintaining their volume sales growth. Consumers have responded to seeing quite-affordable prices by taking advantage of the very wide ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Pakistan

Increased westernisation of eating habits of Pakistani consumers, combined with busier lifestyles increased the presence of breakfasts with bread and spreads. Spreads consumption with bread is convenient as it does not involve cooking and anyone from...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Iran

Spreads is expected to record retail volume growth of 10% in 2014, which is similar to the CAGR in the review period, at 8%, and shows the steady growth of this category. More hectic lifestyles and an increase in the number of working women are the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in China

The review period saw a strong rise in consumers' health consciousness, with many consumers thus being attracted by healthier packaged food. Honey notably benefited from this trend, with a strong media focus on its health benefits attracting many, ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Australia

The value of spreads rose by 4% in 2014, a marginal improvement from the 3% value growth experienced in 2013. This growth was not uniform of course, with much of it due to the 11% value growth in honey, whilst both jams and preserves and yeast-based...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in the United Kingdom

Spreads continued to grow in retail value terms in 2014, as health and wellness trends and increased versatility of spreads products continued to trigger sales. The growing focus among consumers on health and wellness factors spurred sales of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Guatemala

Spreads is considered a mature area in Guatemala. However, in recent years a niche of artisanal and sophisticated flavours jams and marmalades has started to emerge. For example, 3 Onions, Champagne, Jalapeño and Tamarind Jam from Deli Hagen are now ...

Dec 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

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    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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