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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?



Country Report

Spreads in Taiwan

Taiwan’s strong foodservice culture continued to restrict retail consumption of spreads in 2014. Many Taiwanese eat out every day, with some having all three main meals outside the home. Eating out is highly convenient, as long working hours and busy...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Italy

The health and wellness trend continues to progress in Italy and as Italians become increasingly aware of the importance of healthy eating habits, they are becoming more interested in any and all packaged food products which meet their nutritional ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Turkey

In 2014 spreads registers a higher current value growth when compared with the review period CAGR of 8%. The dynamism of the category stems mainly from increasing consumer confidence in established packaged honey producers after the news spread about...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Portugal

With the growing health awareness among Portuguese consumers, healthy eating habits became increasingly important. In addition, breakfast is considered the most important meal of the day as it is believed to provide energy for the entire day. Thus, ...

Jan 2015 | US$990 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$570 | Add to cart | View details

Country Report

Spreads in Bosnia-Herzegovina

Following a long stretch of weak results during the review period, spreads volume sales grew during 2014, largely thanks to the solid performance of the largest spreads area in Bosnia-Herzegovina – chocolate spreads. The continued improvement of the ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Slovenia

Spreads in Slovenia are far less visible in terms of innovation and marketing support than most other packaged food categories. Innovation is mainly limited to jams and preserves with introductions of new tastes, natural ingredients with fewer ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in the Czech Republic

Spreads recorded a moderate increase of 1% in volume sales and current value growth of 4% in 2014 - a slightly better performance compared to 2013 and the review period CAGR. This performance will be driven by slightly stronger demand for spreads as ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Belgium

In 2014 consumers opted to purchase spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products. To stimulate sales, players in spreads brought out new references targeting specific consumer segments, such ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in the Netherlands

Spreads was linked to the popularity of products that were used as a basis for spreads. Declining bread and baked goods consumption therefore negatively influenced spreads. In 2014, spreads was still able to demonstrate healthy growth in volume ...

Jan 2015 | US$990 | Add to cart | View details

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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

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