Euromonitor International publishes the world's most comprehensive market research on the spreads industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share
and brand share data, distribution and industry trends and sub-category
​level information.

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Company Profile

Unilever Group in Packaged Food

Jun 2017

In recent years, Unilever disposed of several of its food brands, including Bertolli and Skippy, and hived off its European margarine business into a stand-alone division, which it put up for sale in April 2017. Concurrently, the company made some ...

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Strategy Briefing

Packaged Food: Quarterly StatementQ2 2017

Jun 2017

Despite GDP forecasts for 2017 being maintained or improved in most markets, the quarterly update forecast for packaged food shows a downgrade globally and in key markets, particularly in large developed economies. Poor forecasts for Mexico, the UK ...

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Strategy Briefing

Packaged Food: Quarterly Statement Q1 2017

Mar 2017

The risk of recession in the US, albeit low, is heightened by political uncertainty since the 2016 presidential election, with the packaged food sales forecasts in North America and Mexico downgraded. A no-deal Brexit is a key risk for packaged food ...

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Company Profile

Kraft Heinz Co in Packaged Food

Mar 2017

Established in July 2015 following the merger of Heinz and Kraft creating the world’s fifth largest packaged food company, Kraft Heinz strongly focuses on two categories, dairy and sauces, dressings and condiments, while geographically, it is heavily...

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Country Report

Spreads in Pakistan

Mar 2017

Spreads are benefiting from growing consumption at breakfast, with this linked partly to the Westernisation trend. In addition, bread with spreads is viewed as an easy and quick breakfast and is thus proving increasingly popular as urbanisation and a...

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Country Report

Spreads in the US

Mar 2017

Gradually increasing in recent years, demand for honey shot up in 2016, with honey recording the strongest volume and value growth rates of 3% and 7% in current value terms, respectively. Consumer demand for healthier and more natural products ...

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Company Profile

Nestlé SA in Packaged Food: Business Priorities

Feb 2017

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

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Company Profile

Hershey Company, The in Packaged Food

Feb 2017

Hershey continues to pursue an idiosyncratic strategy, looking to slowly move up the value chain within chocolate, whilst diversifying its range of snack products to include high-protein snacks and snack bars. It will seek to expand its “new snacks” ...

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Company Profile

Mondelez International Inc in Packaged Food

Jan 2017

2016 was an eventful year for Mondelez as it attempted to acquire Hershey, owing to that company’s large presence in the US chocolate market. The failure of the bid means that Mondelez will look at organic ways of growing in the US. Elsewhere, its ...

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Country Report

Spreads in Chile

Jan 2017

Spreads recorded an increase of 2% in retail volume sales and retail value growth of 7% in 2016, which was similar in volume terms and slightly higher in value terms than the CAGRs of the review period. This growth can be attributed mainly to the ...

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Company Profile

Ferrero Group in Packaged Food

Jan 2017

Ferrero continues to experience incredible growth in China and perform solidly in many other of its core focus markets, while gradually expanding in previously weak areas such as the US and the UK. There is also more room for the company to develop, ...

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Country Report

Spreads in South Africa

Dec 2016

Spreads witnessed flavour innovation particularly in the jam and preservatives category. Leading manufacturers such as Tiger Brands (All Gold brand) and Rhodes Food Group launched jam variants over the review period. These new flavours contributed to...

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Country Report

Spreads in Kenya

Dec 2016

Changing lifestyles and the development of the health and wellness trend in packaged food as a whole, continued to be important trends that are shaping the lives of Kenyan consumers. Jams and preserves remained the largest category in spreads, ...

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Company Profile

Mars Inc in Packaged Food

Dec 2016

Mars has had a difficult year following a widespread product recall that affected 55 countries in which its chocolate brands are sold. This, hopefully, is a temporary blip for a company that remains well placed to access growth markets as a result of...

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Country Report

Spreads in Uruguay

Dec 2016

The high per capita consumption of spreads in Uruguay, well above the average for Latin America, is already impacting adversely on volume growth rates, which diminished for three consecutive years up to and including 2015, before sales fell by 1% in ...

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Country Report

Spreads in Poland

Dec 2016

Polish citizens are increasingly interested in products offering healthier and more natural ingredients with greater fruit content in the case of jams, chocolate in case of spreads and nuts in case of nut and seed based spreads. Non-traditional ...

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Country Report

Spreads in Morocco

Dec 2016

Changing lifestyles and rising concerns over health and wellness within packaged food continue to be important factors for Moroccan consumers. Meanwhile, the increasing social and media awareness surrounding the side effects on health, due to unsafe ...

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Country Report

Spreads in Bolivia

Dec 2016

Small companies have been focusing on healthier products in 2016. Products such as jams without sugar or that are gluten free are becoming popular in category....

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Country Report

Spreads in India

Nov 2016

The rising health and wellness trend in India during 2016 helped drive the consumption of honey in urban centres as a healthier alternative to sugar. This trend of increased focus on health and wellness has been influenced by a number of factors ...

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Country Report

Spreads in Colombia

Nov 2016

The 5% current value growth recorded in spreads in 2016 was in line with the 5% current value CAGR registered over the review period. This means that Colombian consumer did not neglect the category despite the deceleration seen in economic growth in ...

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