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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Iran

Spreads is expected to record retail volume growth of 10% in 2014, which is similar to the CAGR in the review period, at 8%, and shows the steady growth of this category. More hectic lifestyles and an increase in the number of working women are the ...

Jan 2015 | US$1,000 | Add to cart | View details

Country Report

Spreads in China

The review period saw a strong rise in consumers' health consciousness, with many consumers thus being attracted by healthier packaged food. Honey notably benefited from this trend, with a strong media focus on its health benefits attracting many, ...

Jan 2015 | US$1,000 | Add to cart | View details

Country Report

Spreads in Australia

The value of spreads rose by 4% in 2014, a marginal improvement from the 3% value growth experienced in 2013. This growth was not uniform of course, with much of it due to the 11% value growth in honey, whilst both jams and preserves and yeast-based...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in the United Kingdom

Spreads continued to grow in retail value terms in 2014, as health and wellness trends and increased versatility of spreads products continued to trigger sales. The growing focus among consumers on health and wellness factors spurred sales of ...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Guatemala

Spreads is considered a mature area in Guatemala. However, in recent years a niche of artisanal and sophisticated flavours jams and marmalades has started to emerge. For example, 3 Onions, Champagne, Jalapeño and Tamarind Jam from Deli Hagen are now ...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Bulgaria

Spreads have been available in Bulgaria for quite a while and the category is already mature. Eating spreads is associated with having time to spend preparing breakfast and not many Bulgarians have the opportunity to do so. Those with busy ...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Russia

Even though spreads saw indirect competition from homemade jams it still had strong current value growth of 12% to reach RUB23.1 billion in 2014. It is traditional in Russia to make homemade preserves such as jams during harvest season. Consumers ...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Costa Rica

Giving the ongoing economic polarisation, spreads manufacturers have applied the deepest levels of segmentation, especially in honey and jams, which are the most popular products amongst locals. On the one hand, the offer of health-orientated listing...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Hungary

Although the public health tax, which was introduced in 2012, influenced the unit price growth of spreads, except honey, its effect started to fade out by 2014. This is because manufacturers have already incorporated this tax into their prices. The ...

Dec 2014 | US$1,000 | Add to cart | View details

Country Report

Spreads in Brazil

Despite low volume growth in 2014, spreads is expected to benefit from increasing unit prices, thus boosting value sales. One of the reasons behind this is related to the rising costs of raw materials, including fruit, sugar and cocoa, affecting ...

Dec 2014 | US$1,000 | Add to cart | View details
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