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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$570 | Add to cart | View details

Country Report

Spreads in Bosnia-Herzegovina

Following a long stretch of weak results during the review period, spreads volume sales grew during 2014, largely thanks to the solid performance of the largest spreads area in Bosnia-Herzegovina – chocolate spreads. The continued improvement of the ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Slovenia

Spreads in Slovenia are far less visible in terms of innovation and marketing support than most other packaged food categories. Innovation is mainly limited to jams and preserves with introductions of new tastes, natural ingredients with fewer ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in the Czech Republic

Spreads recorded a moderate increase of 1% in volume sales and current value growth of 4% in 2014 - a slightly better performance compared to 2013 and the review period CAGR. This performance will be driven by slightly stronger demand for spreads as ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Belgium

In 2014 consumers opted to purchase spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products. To stimulate sales, players in spreads brought out new references targeting specific consumer segments, such ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in the Netherlands

Spreads was linked to the popularity of products that were used as a basis for spreads. Declining bread and baked goods consumption therefore negatively influenced spreads. In 2014, spreads was still able to demonstrate healthy growth in volume ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Nigeria

Spreads are gradually penetrating the packaged food market as such products are beginning to gain acceptance among middle-class Nigerians. Growth of incomes among some sections of the population, rising modernisation of food products as consumers ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Uruguay

Once again in 2014, companies will apply only moderate price increases to their jams and preserves, and succeed in maintaining their volume sales growth. Consumers have responded to seeing quite-affordable prices by taking advantage of the very wide ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Pakistan

Increased westernisation of eating habits of Pakistani consumers, combined with busier lifestyles increased the presence of breakfasts with bread and spreads. Spreads consumption with bread is convenient as it does not involve cooking and anyone from...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Spreads in Iran

Spreads is expected to record retail volume growth of 10% in 2014, which is similar to the CAGR in the review period, at 8%, and shows the steady growth of this category. More hectic lifestyles and an increase in the number of working women are the ...

Jan 2015 | US$990 | Add to cart | View details
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