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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Hungary

The public health tax has been heavily influencing product development and the pricing of spreads (excluding honey) since its introduction in 2011. Taxing high-sugar-content packaged food has led to a rapidly growing percentage of premium jams and ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Mexico

Mexico’s obesity problem is a major concern amongst consumers and the authorities, making spreads more careful than ever with their messages to consumers. One example was Ferrero de México’s Nutella, which is still keen to educate consumers about the...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Norway

Spreads is a mature packaged food category and Stabburet is expected to remain the leading player in the category in 2013 with a 47% value share, which remained stable throughout the review period. Although Lerum Konserves AS invested considerable ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Heinz Co, HJ in Packaged Food

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most ...

Dec 2013 | US$525 | Add to cart | View details

Country Report

Spreads in Pakistan

Increases in switching from a high calorie traditional breakfast to bread was the main reason for the growth of spreads such as jam and preserves. As the busy lifestyle of women in the workforce leaves little time to prepare traditional breakfast at ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Ecuador

The supply of artisanal/homemade spreads (mainly honey and jams and preserves) increased over the review period, with this offer aiming to satisfy increasing demand among middle-high and upper income groups. As these products have been gaining ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Costa Rica

The latest product development in spreads is natural formulations with 100% fruit, natural sweeteners and organic fruit, which are free from preservatives and artificial ingredients. This movement is mainly related to the increasing emergence of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Belarus

During the review period, there was a significant change in consumer behaviour regarding spreads, with sales increasing, especially in large cities and regional centres. The tradition of consuming jams and preserves has always been very strong in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Azerbaijan

The demand for packaged spreads is constantly growing in Azerbaijan. Despite the existing dominance of homemade jams and preserves and honey, increasingly busy lifestyles and more women in the workforce sustains retail sales of packaged spreads.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Spreads in Latvia

An improvement in the purchasing powers of consumers is expected to positively impact sales of spreads in 2013, however, increasing category maturity and the growing health and wellness awareness of consumers will prevent spreads from achieving ...

Dec 2013 | US$900 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011