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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Bulgaria

Spreads have been available in Bulgaria for quite a while and the category is already mature. Eating spreads is associated with having time to spend preparing breakfast and not many Bulgarians have the opportunity to do so. Those with busy ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Russia

Even though spreads saw indirect competition from homemade jams it still had strong current value growth of 12% to reach RUB23.1 billion in 2014. It is traditional in Russia to make homemade preserves such as jams during harvest season. Consumers ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Costa Rica

Giving the ongoing economic polarisation, spreads manufacturers have applied the deepest levels of segmentation, especially in honey and jams, which are the most popular products amongst locals. On the one hand, the offer of health-orientated listing...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Hungary

Although the public health tax, which was introduced in 2012, influenced the unit price growth of spreads, except honey, its effect started to fade out by 2014. This is because manufacturers have already incorporated this tax into their prices. The ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Brazil

Despite low volume growth in 2014, spreads is expected to benefit from increasing unit prices, thus boosting value sales. One of the reasons behind this is related to the rising costs of raw materials, including fruit, sugar and cocoa, affecting ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Ecuador

The Ecuadorian Government made several changes in terms of laws and regulations at the end of 2013 and the beginning of 2014. The COMEX (External Commerce Committee, in Spanish), created the 116 Resolution, which regulates the imports of over 293 ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Croatia

Spreads in Croatia is a relatively traditional category of packaged food, with jams and preserves dominating in terms of retail volume terms. However, due to high prices, honey accounts for the largest share of retail value sales and it is expected ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Chile

Innovation and new products have allowed this mature category to slow down its decline. Product development in terms of premium and gourmet spreads has made unit prices grow. Nevertheless, the category is currently in a state of stagnation as volume ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Bolivia

Jams and preserves remains the largest category of spreads in Bolivia. These products attract consumers from all socioeconomic groups. Moreover, there is vast availability of artisanal and regional jams and preserves in Bolivia. These brands are ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Peru

Jams and preserves will account for 90% of total spreads volume sales and 78% of total value sales in 2014 because Peruvians like to consume these products at breakfast or during the afternoon, especially strawberry flavours, with accompanying bread ...

Dec 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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