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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Russia

Honey was traditionally procured by Russian consumers from relatives living in the countryside. Stocks of the product were held at home. Such products as jams were also traditionally prepared by customers themselves. The review period saw changing ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Belarus

The review period saw significant changes in consumer behaviour regarding spreads. Spreads grew in Belarus over the review period especially in large cities and regional centres. The tradition for consuming jams and preserves was always very strong ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Costa Rica

Despite the increasing offer of recognised jams’ brands which maintain strong point-of-sale availability, appealing flavours and competitive prices, small local producers found interesting niche opportunities by launching specialised products ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Uruguay

In 2012, all companies in spreads refrained from applying significant price increases to allow volume growth. This pricing policy was successful, especially in honey and jams and preserves which were able to improve volume growth rates compared to ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Italy

Spreads had volume and value growth in 2012 due to the reduction of out-of-home consumption and the return to domestic breakfast due to the economic downturn, as well as the rising healthy connotation of most spreads products.

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Iran

Honey is the most important spread and is very popular among Iranian consumers. This product used to be supplied mainly in loose unpackaged format when key manufacturers started industrial production of honey. However, loose unpackaged honey ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Macedonia

Spreads achieved current value growth of 5%, reaching retail value sales worth MKD618 million, in 2012. Chocolate spreads remained to be the best performing category among spreads with current value growth of 5% in 2012, while the retail volume sales...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Romania

Both volume and current value growth in 2012 is the result of the fact that honey and jam are traditional products and, whilst honey is perceived as a healthy product, with positive benefits on the general wellbeing of the organism, jams are consumed...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Spreads in Greece

The impact of the recession was positive for most products consumed for breakfast, including spreads. With consumers being forced to cut down spending, eating out expenditure shrunk and Greeks started to either eat breakfast at home or prepare ...

Feb 2013 | US$900| Add to cart | View details ›

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525| Add to cart | View details ›
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passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Spreads Americas

Passport Spreads Asia Pacific and Australasia

Passport Spreads Eastern Europe

Passport Spreads Middle East and Africa

Passport Spreads Western Europe

A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

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